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The problem addressed in the article is ambiguity and its subtypes. Depending on the intention of employing ambiguity in different types of discourse, one can identify several subtypes of ambiguity – strategic, constructive, destructive and manipulative. Broadly speaking, any kind of intended ambiguity can be considered manipulative since the speaker when generating an utterance aims at achieving a particular goal or effect. Strategic ambiguity can be defined as a deliberate choice of words or language structure...

This study presents findings resulting from a comparative analysis of the system of nominal morphological markers attested by various researchers and observed in the research trips to Vakh Khanty. The analysis focused on the morphological markers that form paradigms of three nominal categories: number, possession and case. It aimed at systematizing the linguistic data in the Vakh Khanty dialect. A comparative analysis of the paradigms of morphological makers has revealed some controversial issues regarding their f...

Teaching the correct writing and usage of Romanian prepositions to foreign students may be a real challenge taking into account that the preposition is one of the most important inflexible parts of speech of the Romanian language, without which one cannot correctly express and last but not least considering the prepositionВ’s high degree of usage in the everyday language. Most of the prepositions express varied reports, bearing multiple functions, their role is often understated, which leads to an increasing numbe...

With the case study technique being generally quite profoundly worked out, some peculiar aspects still need further development, in particular, those connected with communicative effectiveness of business rhetoric. This research is aimed at studying the ways to enhance pragmatic impacts of studentsВ’ communicative activities in case study. The analytical methods used in the present paper include elements of the descriptive, comparative and functional analyses. The author shows that case study increases teachersВ’ ...

The objective of the study is to reconstruct and describe the structure of a code-switching mechanism, functioning in the speech of Russian pre-school children, acquiring English language in a monolingual environment (without natural communication). A code-switching mechanism is studied on the survey of children’s code-mixing texts, received from an artificial bilingual environment – play situations with a talking setting to speak English. The article sets out, that the activity of a code-switching mechanism in...

The study makes a case for purposely elaborated text entry arrangement criteria in THREAT-corpus. THREAT-corpus (Russian language, 10.4 m words) was built in 2018 to investigate “sociocultural challenges/threats” in fiction, non-fiction and internet news texts. Various types of sociocultural threats and challenges, spread around the Internet and literature, strongly influence modern culture and ideology. The aim of the study is to substantiate the approach to text entry arrangement in the corpus. For the purpo...

The paper presents thematic groups of proverbs and sayings of two Indo-European languages - Ossetian and English. The study of paroemias in various languages is undoubtedly relevant, since they are a part of the human culture. The matching method determines a degree of their semantic proximity and similarity of the lexical composition. Proverbs and sayings that have survived through oral folk art are simple in form, but capacious in content expressions. It should be noted that they are numerous and varied in Osset...

This study is devoted to the description of the ethnopsycholinguistic features of Vietnamese students, the study of their national and cultural specifics and language consciousness. Vietnamese language, like any other language, is associated with various forms of public consciousness that contain a large ethnic component. The authors study Vietnamese culture through the Vietnamese language consciousness, through the prism of the Vietnamese language, which, in turn, is considered as a form of fixing the culture and...

The article under review presents a comparative study of the key features of ecological discourse (ED). The theme of ED is as vital linguistically as it is urgent environmentally. ED presents a complex phenomenon of speech and communication distinguished by a peculiar social and linguistic context. Applying the techniques of discourse analysis the article juxtaposes features of ED as they are manifested in narrative [ND] and media discourse [MD]. The undertaken analysis involves the comparison of participants, pla...

The study deals with the problems of teaching business English for the students who major in world economy and are supposed to work in various spheres using professional discourse in future. As business context has become extremely multicultural and diverse, created sample business situations in the majority of studentВ’s books are considered not sufficient to keep up with real communication at workplaces and supplementary materials are necessary. The author supports the idea that research of definite discourse st...

When dealing with multiclass classification problem one has to search for reliable and robust predictors to increase the quality of performance that decreases drastically with growth of classes number. In our research, we propose the sentiment analysis method backed by Lovheim Cube Emotional model including 8 emotional classes unlike traditional two (negative/ positive). To increase the accuracy in case of multi-class classification we need to extract more features from the text than it is usually demanded for bin...

English Business discourse is a unity of interrelated functional styles (registers) of speech used in business contexts. The register under investigation is the business press as it actualises one of the most important functions of discourse – the function of consciousness formation. Shaping the worldview, forming opinions and attitudes is currently on the global agenda as a point of contention in business, media, and political discourse. Pragmatic impact of mass media speech has attracted attention of researche...

Formation of massive interdisciplinary scientific corpus brought awareness that the results of intense research into reduplication phenomenon in its linguistic forms are far from being complete. Neuro-linguistic programming [1] demonstrated a powerful functional potential of reduplication in the mass media texts. Doubling is used in the development of spoken languages translators. These but not least factors revived scientific interest into the reduplication typology, its patterns analysis. On this reason another ...

Generic trademarks have been firmly established in the modern English language. However, little is known about the exact number of lexical items in the English vocabulary stock that have previously been nothing but trademarks and brands specially created to indicate the origin of the product and to identify the goods of a particular manufacturer. The legal process of genericization by which the marks are determined in court to have become generic may take a long period of time. Although the legal formalities are c...

Individuals? cognition demands are constantly increasing in the current globalized world, and therefore, they have to face the need to work with information in new and more complicated ways not only in their mother tongue but also in foreign languages. In order to orient themselves in the huge amount of information, individuals develop different strategies and procedures that help them sort information and to create a cognitive structure that makes it easier to process information. This process is called a persona...

The web has become a very important source of information for users (students, researchers, general public, etc.) and commercial enterprises. This propulsion of data is related to the diversity of requests for information and the need for versatile knowledge. Access to digital data via web services is facilitated by search tools. Following a request from the user, the search engine has a long list of informational responses, but often containing parasitic pages. Although before the appearance of the web, the searc...

Scientific and technological progress brought to life a completely new means of communication that combines the functions of the phone with its ability to communicate in real time and a telegram with its written summary form, providing cost-effective communication at any time and from anywhere in the world. The Internet as an information and communication environment is used as a tool for communication and cognition. Language becomes not only a means of communication, but also a means of creating a virtual reality...

A fairy-tale describes the events that are impossible in real life; it often combines fantastic, invented and real layers. But the most important purpose of a fairy-tale is not only to make a reader or a listener imagine fabulous actions and characters but also to teach a lesson of kindness and justice, to speak about important things in life in a vibrant and bright manner. Both a fairy-tale and a fable convey moral values, but the difference between them is that a fable moral is expressed explicitly while in a fa...

This study is devoted to the description of psycholinguistic features of Chinese students, the purpose of which is the successful implementation of intercultural communication in the process of teaching them Russian as a foreign language at the pre-University stage of training. At the pre-University stage, many foreigners face problems of adaptation due to the huge difference in national consciousness, cultural traditions and rules of conduct. To help foreign students to adapt to a different language and socio-cul...

The concept of enantiosemy as a semantic category of language is investigated in this article. It has long been noted by scientists that the opposite knowledge can be expressed at the level of a sentence. The article discusses some interrogative sentences with enantiosemy meaning in the German language, which have a certain inconsistency in form and content. An additional circumstance potentially predisposing the syntactic constructions to rethinking the original meaning to the opposite is the asymmetry feature of...

Intertextual cultural competence has long been considered to be of utmost importance to interpreters and translators. Within the poststructuralist framework, every text contains references, implicit or explicit, to other texts. These references are known as intertextual elements or vertical context elements. The accuracy of translation/interpretation rests entirely on the interpreterВ’s / translatorВ’s ability to identify the intertextual element and its function. Thus, a study of intertextuality is of high practi...

The article describes a study of intercultural communication in Latvia. The objective of the research was to study the most problematic issues of intercultural communication in Latvia. The three stages of research (with an interval after every four years) used the critical incident method or critical incident technique from 2004 to 2018. The critical incident technique was used as a qualitative method for the situation analysis. The dominant incidents were those where language choice was central. The results were ...

The article analyzes the approaches to the definition of the basic concept of intercultural communication "language picture of the world" from the perspective of different areas of linguistics, exploring the relationship of language and consciousness. As a problem field of research, definitions of the relationship between language and consciousness, developed in scientific paradigms of such areas of linguistics as psycholinguistics, linguoculturology and system linguistics, often acting as synonyms, namely, "langu...

The purpose of this study was to examine language representation methods of natural disasters and to find the strategies of how English-language media resources describe life-threatening situations. The study was conducted using discourse analysis (DA), conceptual metaphor theory. We used different approaches to discourse analysis (linguistic approach, sociolinguistic approach, philosophical approach). The research analyzed a set of texts about natural disasters found in American, British, Indian and Australian qu...

The idea for this paper sprang out from my own experience as a student. I once complained that a particular teacherВ’s lesson was too monotonous and I was left with a sad and frustrated feeling at the end of each lesson. The answer I received perplexed me: learning is not meant to be fun. Humor is international and a harmonious integration of humor into language teaching approaches not only does it have a positive effect on the learning environment, but it can also enhance language learnersВ’ skills, from a lingui...

The modern Russian language is characterized by the increase in the use of invectives in speech. Invectives are a socially significant phenomenon; therefore their study is relevant for both linguists and the society. The increase in the use of invectives deserves a special consideration taking for the study the dialect material extracted from one dialect system, since it can provide an insight into the functioning of invectives in a separate social stratum. Research material: the whole corpus of invectives recorde...

The article considers the concepts expressed in the primary text (Text 1) and their actualization in the secondary text (Text 2) in regard to the solution of linguistic and cultural issues (representation and decoding, designation of a place in the linguistic worldview and the description of features caused by linguocultural situation). The authors are interested in the following problems: 1) how the concept of the primary text is represented when this text is mentioned as the precedent in the secondary text; 2) h...

The paper proves that the basis of cognitive phraseology is a linguophilosophical postulate which says that 1) any objects, matters or phenomena are verbalized by indirect derived means only through giving them a special meaning; 2) any facts, that are parts of a verbalizable denotative situation, become a single generalized figurative frame. This is due to the combination of discursively actualized meanings of archetypal and symbolic origin within the logoepisteme, which is under review. The interpretation of its...

The article studies linguistic representation of the theme of love in the works of Carol Ann Duffy, whose poems can be considered a bright example of national literary language. About 30 poetic works were analyzed; several subtopics were distinguished in the field. The theme of love is manifested in poems with the help of numerous images and associations such as hope, dream and recovery. On the one hand, love is accompanied with the images of nature and carefree childhood. On the other hand, love is connected with...

Current trends in applied linguistics research point to the importance of uncertainty tolerance i.e. low personal need for structure because it affects the development of communicative skills and linguistic self-confidence. In this study, we investigate the correlation of successful performance in German language with the low personal need for structure. Low personal need for structure represents one of the learning styles, the ability of an individual to tolerate ambiguity, the ability to work independently with ...

Mastering toponyms of a foreign language is a difficult and ambiguous process due to the fact that toponyms have a national cultural component. A toponym is seen as a complex notion indicating both ways of language development and language acquisition. A toponym performs several functions in the language. It names the exact location, represents peopleВ’s attitude towards it and manifests the mentality of the nation. Acquiring such knowledge draws an individual closer to the understanding of the inner mechanisms of...

The method of dialogue analysis to be used in relation to a literary text as proposed by the Russian linguist, Mikhail Bakhtin, can be used in media communications research. His dialogism comes in handy in the analysis of mass communications processes, especially for the purpose of establishing why the same fact or event is interpreted differently in reports by various media sources. The advantage of heteroglossia as defined by Bakhtin is that it allows us to look at changes that are made to the same report after ...

The current theory of multilingual mental lexicon interprets it as a multidimensional network that exists in human brain and integrates units of different languages into a complex holistic structure. The network is put into operation by the spreading activation mechanism that determines retrieval of the necessary information during speech activity. It is assumed that activation in multilingual mental lexicon is non-selective: nodes of all the languages known to an individual can receive the activation impulse simu...

For modern scientific knowledge it is typical to have a deep concern in issues of verbal communication. One of linguistic fields dealing with these problems is functional linguosynergetics. Functional linguosynergetics aims to determine the relationship between linguistic units and the conditions of their use in a certain communicative and pragmatic space which is characterized by the author and the addresseeВ’s interaction and by precise peculiarities of this interaction. It helps to see the process of full funct...

Any classification that claims theoretical significance should be based on signs reflecting the essence of the classified objects. Ideal classifications have heuristic potential, reveal new links between the already known objects, suggest the existence of previously unknown objects. The objective of this paper is to analyze the classification methods of superstitions and assess their scientific potential. The classification of superstitions remains the central problem of the minor folklore. Alphabetic classificati...

At the present time the need to learn a foreign language is not in doubt as foreign language learning (FLL) can significantly expand cognitive abilities like memory, perception, thinking and personal enrichment, similarly, it contributes to promotion in career, advancement of communication skills and travelling opportunities, just to name a few. The main issue today concerns the organization of teaching and learning that can ensure a higher level of language acquisition. In this respect there comes up a question: ...

The research of allusions in economic discourse has assumed importance; a great number of researches is devoted to this subject due to interest in the issue of manipulating publicВ’s opinion and forming peopleВ’s worldview by means of stylistic devices. The purpose of the present research is to identify regularities of usage of allusions in English-language newspapers. Theoretical background of the research includes critical analysis of linguistic works on economic discourse and allusions. The article includes sta...

The article describes functioning of phraseological units of the Russian and English languages in scientific and artistic discourses. Scientific and artistic types of discourse manifest almost diametrically opposed features. The research shows that stylistically neutral phraseological units and praseologisms-euphemisms prevail in scientific discourse. Emotional phraseologisms occur, but seldom. In general, occurrence of phraseological units in scientific discourse is not as frequent as in artistic one. To the cont...

The purpose of this article is to present the texts of a new nature, i.e. professionally oriented digital texts that are usually read by students of the current generation who use their mobiles and tablets while studying at the universities or institutes. These texts usually contain hyperlinks, audio or video contents that clarify and supplement the additional information of the main source text. The analysis shows that these texts have their special features. The professionally oriented digital texts may be consi...

This work describes the first results of a research on applying potential literature ideas to scientific texts. Natural language has a major importance for communication, and its limits need to be defied in all possible ways if we want to reach different audiences with the most diverse themes. Science communication, for example, is a field where new kinds of media have been applied in order to aggregate artistic elements to subjects that are intrinsically specialized and technical enough to intimidate or even repe...

The real situation of linguistic variation is extremely complicated, as far as not only dialects and literary language, but also all other forms of language existence are included into the processes of territorial variation. Thus, language variation is the result of the simultaneous influence of both territorial and social factors. The subject of the research is variation of the frequency of phonetic and lexical regional-specific speech features under the influence of such social factors as gender, age, place of b...

Results of a linguistic associative experiment with 144 Russian informants with given social characteristics on the naming of the words characterizing men and women for a research of a problem of studying of formation of gender stereotypes in language consciousness of native speakers of Russian are presented in the article. The research showed that the gender stereotypes of masculinity and feminity created in language consciousness of Russians depend on a sex, age, education level and specialty of native speakers....

The paper deals with composition and register of medical documents and their peculiarities for translation teaching. Medical documents are built up by specific standards, including cliche and professional terminology. Medical documents are regarded as the manifestation of scientific and technical styles, and the crucial feature of such texts is standardization. The in-patient records are to be used to communicate a framework of patients and doctors, hospitals and healthcare. The present paper is aimed to analyze s...

The article considers the origin of New Zealand English. The paper analyzed basic lexical innovations that formed national literary norms based on British dialects and the Maori language. Extralinguistic factors led to the specificity of New Zealand English. It was determined by the sociolinguistic status of English in New Zealand. Despite relatively short history of New Zealand, English has progressed from being a variety comprising a mixture of British English dialects to being an autonomous variety of its own. ...

The article is devoted to the actual problem of studying the stereotypes of speech behavior in the English corporate communication. It attempts to systematize and explain these features through the type of culture and the category of politeness, which is considered as the most important regulator of communicative behavior. The formation of a corporate specialist and the style of oneВ’s professional work is also influenced by the specialization chosen by the employee: there are established patterns of behavior in e...

Nowadays the business microblog register is an object of linguistic research because its structural and semantic properties require further investigation in terms of linguostylistics, discourse analysis and business rhetoric studies. The relevance of the work is due to the fact that today the register of microblogging and its semantic structure have not been studied in the context of business communication. The authors aim to find out what functions are performed in business messages of the social network Twitter....

linguistic phenomenon of the English language. Studying distinctive features of structure and semantics of phrasal verbs in political discourse in relation to their polysemy appeared to be out of linguistsВ’ scope. The research paper aims to investigate the major structural and semantic peculiarities of phrasal verbs within the context of a written political discourse, namely in the articles dedicated to the partiesВ’ Brexit discussion in the Parliament of Great Britain. The В‘phrasal verbsВ’ were chosen with the ...

The purpose of the study is to identify the nature of sociocultural units selection as subjective or objective in Russian as a foreign language textbooks by the example of personalities and idioms. In the research the methods of the study are a method of personalities continuous selection from Russian as a foreign language textbooks for Beginners, content-analysis of Russian as a foreign language textbooks for Beginners and modern Russian idioms textbooks for foreign students; analyses of different forms of socioc...

The article is devoted to colour naming study of medicinal herbaceous plants in Russian and Kazakh languages. The fundamental principles of Russian and Kazakh scientists, dedicated to studying this issue, are presented in this work. Similarities and differences in color naming of the compared languages are revealed according to analysis, which indicate the importance of color naming in linguistic world view of two nations.

This paper introduces the results of a survey examining the reading habits of Hungarian students in Slovakia. As the largest ethnic minority in Slovakia is Hungarian, it has extensive primary and secondary native language school networks. The purpose of this research is to map the reading habits of students to answer the question how these habits of different age groups change and what indicators (social background, school success) they correlate with. We have chosen questionnaires composed of 28 questions as a me...