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THE LANGUAGE OF POWER IN THE CONTEMPORARY DIGITAL MEDIA DISCOURSE SPACE AND ITS EFFECT ON YOUNG PEOPLE’S CONSCIOUSNESS

Alla Guslyakova, N. Valeeva, M. Rudneva, J. Nigmatzyanova, N. Merkushina

First published: 2019https://doi.org/10.5593/sgemsocial2019V/2.1/S10.045View metrics

Abstract

The research demonstrates the study of the functioning of „power" concept in the media discourse space of Russian and English-speaking media. It also aims at understanding the role of discursive power in the life of the younger generation whose consciousness is much more exposed to the influence of the present-day media and consequently to the language of power in the digital media context. To better perceive the "power" concept and its effect on the young people’s consciousness, free associative and graphic experiments were conducted in this work. In the end, the main conclusions of the degree of importance of the "power" phenomenon in the life of the youth were introduced. Generally, it is noted that that the "power" concept is a complex and multifaceted linguocultural phenomenon realized through a variety of linguistic and extralinguistic means.

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Publication details

Title
THE LANGUAGE OF POWER IN THE CONTEMPORARY DIGITAL MEDIA DISCOURSE SPACE AND ITS EFFECT ON YOUNG PEOPLE’S CONSCIOUSNESS
Authors
Alla Guslyakova, N. Valeeva, M. Rudneva, J. Nigmatzyanova, N. Merkushina
Proceedings
6th International Scientific Conference on Social Sciences and Arts SGEM 2019
Publisher
STEF92 Technology
Year
2019
Pages
343-350
SWS Citekey
Guslyakova201910343350
ISSN
2367-5659
ISBN
978-619-7408-74-4
Language
en
Publication type
Proceedings Paper
Proceedings contents
Open official contents
Keywords
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