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GENERIC TRADEMARKS IN THE MODERN ENGLISH LANGUAGE

Olga Akimova

First published: 2019https://doi.org/10.5593/sgemsocial2019V/2.1/S10.024View metrics

Abstract

Generic trademarks have been firmly established in the modern English language. However, little is known about the exact number of lexical items in the English vocabulary stock that have previously been nothing but trademarks and brands specially created to indicate the origin of the product and to identify the goods of a particular manufacturer. The legal process of genericization by which the marks are determined in court to have become generic may take a long period of time. Although the legal formalities are crucial to trademark owners, they are ignored by the majority of language users who help the new lexical items enrich their everyday speech and thus the vocabulary stock. This work is devoted to the analysis of linguistic data connected with the process of genericization of word trademarks in the English language. The article analyses over 300 word trademarks that are used as common names by the English language users, their conceptual spheres and some features of the process of genericization.

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Publication details

Title
GENERIC TRADEMARKS IN THE MODERN ENGLISH LANGUAGE
Authors
Olga Akimova
Proceedings
6th International Scientific Conference on Social Sciences and Arts SGEM 2019
Publisher
STEF92 Technology
Year
2019
Pages
189-194
SWS Citekey
Akimova201910189194
ISSN
2367-5659
ISBN
978-619-7408-74-4
Language
en
Publication type
Proceedings Paper
Keywords
generic trademarkgenericizationconceptual spherecommon name
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