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THE STRATEGY OF PROMOTION AND SALES OF THE RUSSIAN TOURIST PRODUCT: A NEW APPROACH TO MARKETING
(STEF92 Technology, 2015, PLATONOVA, N., KRIVOSHEEVA, T., VAPNYARSKAYA, O.)
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Despite the fact that in recent years there has been accumulated a considerable experience in the theory and practice of promoting Russia as a tourist destination, there has not yet been found a solution for such important tasks as the adaptation of the theme and service content of the Russian tourist product to the expectations of the audience of main target markets, defining the specifics of promotion programs in accordance with national characteristics of cross-regions, the formation of customer loyalty program...



