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Over recent years, Russian researchers have become more and more interested in studying ethnic and confessional issues of Russian regions and their population. Special attention is paid to three world religions – Christianity, Islam and Buddhism – that are wide-spread in the Russian sociocultural space. In the days of IT mainstreaming, these religions do not only open up new territories but also proselytize on the Internet. However, as the real and virtual spaces change with different speed and pace, almost every ...

Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of social media, such animals tweet, sing and spread messages over social networks. The paper has three purposes: 1. to describe how animals are used as brand ambassadors; 2. to examine practices in Romanian advertising, with a special atte...

In modern philosophical and psychological works alchemy is present as a phenomenon the essence of which is mysterious and incomprehensible. Alchemy and the philosopher's stone today in society is perceived as Magnum ign?tum (the Great Unknown). The subject of the work. Depending on the approach, the subject is determined and interpreted. The subject of this work is the legend of the 13th century alchemist Raymond Lully and his lover Ambrosia de Castello. The aim is to establish the transformational structure of th...

In the presented work there have been investigated the issues of the endangered language ecology on the example of the Tsovatush (Bats) language, the member of the Nakh branch of the North Caucasian language family, spoken by the population of only half the village Zemo Alvani, situated in Georgia, namely, in Akhmeta region. Research focus is on the sociolinguistic factors of language endangerment. For revealing the reasons causing the danger of Tsovatush language and the stimulating characteristics for switching ...

The article analyzes complex cognitive mechanisms which underlie multiple changes that have affected value systems of English and Russian speaking communities throughout the centuries. It is assumed that values permeate conceptual world view at all its levels and changes in axiological system are bound to have far-reaching consequences – sometimes even posing a threat to the viability of a community. In the present paper changes in axiological underpinnings of Anglo-American and Russian world views are examined bu...

The subject of this paper is an analysis and evaluation of the consequences of the financial and economic crisis in 2008-2009 for the public finances in the euro area members which in 1998 (during the qualification to the common currency area) had not fulfilled the treaty criterion of public debt. Their debt ratio to GDP was close to or surpassed 100%. This pertained to: Belgium, Greece and Italy. The research also covers Portugal as after the introduction of the euro and since the recession of 2001-2003 the count...

The rate of changes and the growing uncertainty rise to the need for a strategic approach to development planning, which is active and flexible in relation to the changing reality. Strategic planning, occurring in companies, was adapted by the social-economic development planning of self-government units. However, there are difficulties in applying the strategic planning in the spatial planning and integration of the two forms of planning rarely takes place. Scientific publications focus on strategic planning of s...

Searching for quality of density of the city eventually acts as an answer to the question about the possibility of improving its structure. Moreover, the goal for the contemporary city is to become gradually more and more competitive. Therefore, increasing polarization of urban structures – in terms of the quality of life that they offer – becomes domain of contemporaneity. At the same time, the process becomes a challenge for building visions of the future.The example of New York Manhattan shows the act of creati...

The relevance of the study is confirmed by the fact that in the context of interchangeability seasons, activities of economic bases come with changes intension dynamics social-economic processes. So as to could be purposefully inform to seasonality, necessarily rate and analyze their. The aim of this study is developing forecast of external turnover country controlling for seasonal component. To achieve this goal the following problems were solved: analyze quarter data about dynamics of external turnover; assess t...

The article deals with some key characteristics of online tabloid text. The nature of realization and functioning of texts in tabloid media is largely based on a number of structural and semantic features primarily aimed at capturing audiences’ attention. This is often achieved via sensationalism, a category which is realized in text through several techniques used by author(s) in a way that could be referred to as manipulative, i.e. used deliberately to evoke certain emotions from the readers for a certain effect...

The scientific-educational approach, combining the educational point of view with the scientific criticism of the educational approach, was formed, oddly enough, in the study of alchemy, and views the latter as a stage in the development of chemistry. It is this approach which combined the ideas of the Enlightenment with natural science and its history and became the basis for the formation of a classical view of the Hermetic tradition. This approach is based on the reality of the object of alchemy, proving that i...

In the article the problems of the financial controlling in group of medical companies are being researched, the algorithms of calculation relevant in the meaning of the supplier and customer interests the indexes of economic profit are being developed, the forms of financial reporting and registers, forming the price-oriented financial indexes are being represented for the readers attention.

Worldwide, one of the most developed industries, it is the hospitality industry that consumes a considerable amount of energy to provide quality and comfort services. The used energy in hotel units has as a major component electricity, while the share of solid, liquid and gaseous fuels is considerably lower. The amount of used electricity depends primarily on the size and nature of the hotel unit, but also on the type of customer and location. In this regard, the article addresses ecological and sustainable altern...

A brain damage accidentally originated in the course of life may be caused by injury, brain tumour, intoxication, inflammation or brain stroke. Brain strokes are one of the most frequent causes of death and permanent disability both worldwide and in the Czech Republic. From the very acute phase of the disease, it is important to interconnect the individual rehabilitation components within coordinated rehabilitation and involvement of a multidisciplinary team. However, such interconnection and activities of the mul...

The genre of travelogue is regarded as one of the most readable in the contemporary North American literature. Its popularity has grown in the latest decades due to the processes of globalization and new technological developments in the world. People travel a lot; new, exotic places become of utmost interest; new typologically various travelogues appear. The question of belonging of travel narrative to fiction or non-fiction remains disputable; the frames of each are very controversial. Thus, the aim of the prese...

The paper is devoted to the study of the French punctuation system development and processes taking place in it currently. The views of researchers, regarding the criteria for punctuation marks and their classification, have been considered. Punctuation (broadly understood) is integrated into a system that includes not only traditional text punctuation marks, but also typographic graphic signs. There is a possibility for expanding the punctuation system of modern French. Contemporary French-speaking authors widely...

Pedagogical professionalism is analyzed from the position of the acmesynergetic self-realization methodology. Within the framework of this methodology, the article focuses on the importance of developing a nonlinear development of the creative subsystem of the personality that possesses the qualities of synergetic systems, which opens up new opportunities for self-improvement. Self-improvement is realized through the use of their internal capabilities, which is represented by a structural and functional model of t...

In the modern economy, competitiveness is put forward as one of the conditions of economic recovery. In order a sector to be competitive and viable in the long term, and to be successful in its activity, the sector has to ensure competitive production. Production competitiveness is a significant factor determining the sector's development potential. The goal of the research is to evaluate the production competitiveness of Latvian fisheries sector. On the grounds of the author's offered evaluation methodology and g...

From the perspective of social constructivism, the cultural shock is one of the possible forms of individual experiencing a clash with an alien socio-cultural reality. Both the actualization of otherness, and the cultural shock, belong to the subjective reality. This is the result of the mental activity of a particular person, the product of his consciousness. It is important that these elements of subjective reality can be objectified by a person within the framework of social interactions in the form of verbaliz...

Electrical lighting solutions affect the functioning of contemporary cites at a night-time. Urban lighting is associated with vision, provision of information and security as well as with the intelligent technologies. The amount, the appearance of light and its setup can significantly affect human behaviours and contribute tomajor spatial changes. This article verifies how emerging lighting technologies correspond with a design of the built environmentand how they may improve the robustness and resilience of a con...

The article deals with the transformation of the Orthodox pilgrimage tradition in the global information society. The new civilizational factors such as the formalization of the virtual space, the development of informative forms of activity (for example, tourism), the formation of a new type of religiousness (new or postmodern), etc. lead to radical changes in religious practices and ritual activities. In the contemporary society pilgrimageis considered through religious tourism along with excursional tourism of ...

The article considers the language specificity within the culture of professional communication: the comparative study of verbal and semantic level of professional and business communication allows not only to establish the role of universal and idioethnic in the structure of professional linguistic personality, but also to trace the relationship and the impact of extralinguistic and linguistic factors on the formation process of linguistic identity. The purpose of this study is to identify the most important verb...

In numerous international and national documents, the protection of human life is grounded with the utmost gravity and authority. An individual´s right for health is protected and prioritized in all modern national legal systems as a fundamental human right. The paper critically reviews the content of safety when providing health care. Security is of high value to society and individuals. Insuring safety and security entails providing stable institutional framework by which individual needs can be met. The paper p...

The concept of an “in-between-city” (Zwischenstadt) interprets the urban sprawl in Europe as a new, evolving model of urban development, taking the form of urbanized landscapes, which does not correspond with the traditional understanding of urban design. The actual shape of an in-between-city reflects the today’s technology and economy generating new lifestyles: global trends coexist with the locality in a strong relation. The qualification process concordant with the new logic of space creation requires new plan...

The management of commercial companies pays attention to the financial side of the company, but an increase can be observed in the number of organisations which highlight the key values of the organisation, employee satisfaction, values, as there is a link between the organisational culture and the competitiveness of the company. One of the phenomena of the culture of an organisation is that such culture cannot be directly borrowed from other organisations or replicated because it is built up by certain groups of ...

The research aims to explain the relationship between governance and welfare, analysing 20 countries, some of the richest and most developed countries in Europe, and some developing countries. The period analysed is 2002–2016. While the World Database of Happiness is the source for welfare data, for governance we used the Worldwide Governance Indicators from the World Bank. The latter ones are widely used as some of the best comparable international governance indicators, having perception-based measures from the ...

The article describes a multilingual educational-methodological complex, “Medical Russian”, which was proven to be the most efficient and intensive, methodically verified, relevant and consistent in conditions of strict time limitations and insufficiently formed competence in Russian as a foreign language. In this multilingual educational-methodological complex, where there is a common “Russian part” but other components are different, the author realizes the methodological strategy for developing professional and...

This article offers a comparative approach to the analysis of figurative meanings of the lexicon nominating birds in Spanish, English and Russian texts. We consider pragmatics of figurative uses of ornithonyms. This theme is relevant, because the mental archetypes, based on the images of nature, totally permeate and pierce the ethno-cultural semiotic space of verbal thinking in any linguistic culture. A special place among these archetypes belongs to the symbolism of the ornithonyms, for only the birds, among all ...

The article presents a development of innovative research in the field of high education and museum studies in context of Digital Humanities (DH) concept. Information and communication technologies implementation to educational activities of classical university and museums is analyzed as a factor for development of Russian Federation higher education system. Collaboration between university and museum is considered as a factor of efficient improvement for training professionals in Arts and Humanities and is exami...

Spatial orientation is one of the parts that are heavily affected by the visually impaired. The ability to orientation and move around is a key skill for visually impaired individuals and needs to be trained from a very early age. Modern times and the associated development of different technologies allow individuals to become increasingly self-sufficient. Both conventional rehabilitation and compensatory procedures and aids are used to compensate for loss of vision. We would like to focus on introducing the issue...

Transylvania became an important and well-liked destination for English travelers in the nineteenth century. Their travel accounts provide intriguing insights into the cultural, social, as well as political climate of the period. John Paget’s journey was meticulously recorded in his extensive book entitled Hungary and Transylvania (1839) that served as a travel guide for other British visitors after him. Archibald Andrew Paton, writer and diplomat, synthesized his travel memoirs in the volume entitled: The Goth an...

Intangible assets play an essential role in the property structure of businesses. Technological progress and the use of information and communication technologies greatly change the so-called traditional economy. The current digitized economy is very flexible, global; it works with high-quality information systems and requires new approaches to manage partial business activities. All this, results in the growing importance of intangible assets in businesses and subsequently leads to the concentration of value in t...

The article discusses the concept of text and textcentricity as the basic concepts of the applied linguistics. The article notes that the interest of scientists to the analysis of text is associated with the textcentricity of the humanities in general and of linguistics in particular, since the language system in the communication process is actualized not in an isolated sentence but in the texts of different types and purposes. We believe that the text, being the center of the humanities and determining its textc...

The article proposes a marketing approach to forecasting the needs of aging visitors and museum product development taking into consideration the results of the visitors studies. According to the recent research aging visitors became an active part of museum and other cultural institutions public. At the same time they have different needs which haven’t understood by these organizations’ management. Art and scientific museums aging visitors are not only grandmothers and grandfathers escorting their grandchildren. ...

The theme of the paper is the topic of strategic management and the strategic managerial tools used by the managers of the small and medium-sized enterprises of the construction sector. The approach to the topic is conducted through the own international questionnaire survey of managers from Czech Republic and Austria. Thus, we were able to collect the data about the managerial evaluation of several indicators of strategic management in abovementioned enterprises. While the survey was conducted in the time of ongo...

This article is devoted to the study of the novel by Vladimir Nabokov "The Luzhin Defence" as a reflection of the sensual picture of the world of the writer himself. The scope of the study is limited by the verbs of perceptual vocabulary of the novel. Notable, this work has brought the writer world fame, in addition of interest is the sensual world of the protagonist, which is very similar to the worldview of Nabokov, which allows the analysis of perceptive sensations of the main character to form an idea of the s...

The new information technologies used in the contemporary conflicts and the overall availability of social nets generates number of usable information for their actors. This new information environment breeds the chance of conducting the sophisticated and targeted operation of disinformation and effective impact on the actors involved as well as regional or global ones. While the information and propaganda dimension is not a completely new phenomenon, technological development has greatly strengthened its importan...

The article presents the essence of productivity, the level of which, as developed countries' experience shows, is a significant factor improving the competitiveness of businesses. The notion, as well as features and multidimensionality of logistics systems have been presented. It has been determined that a well operating logistics system should be characterized by: effectiveness and efficiency, and its processes should guarantee appropriate quality. At the same time the system should be productive, profitable and...

The article discusses some features of the placement and dynamics of the urban population of the republics of Bashkortostan and Tatarstan from 2000 to 2017. The paper highlights the main factors influencing the pace of development of the urban population in the two economically developed republics of Russia in the early XXI century. The role of the transport factor is revealed and the value of the Volga river with its large tributaries in the change of the urban population in the study area is justified. The study...

The article shows the relationship between the characteristics of the post-modern society, and the development of media architecture with the function of interactivity. In this context, the duality of the features of post-modern society was emphasized: taking into account its location between creativity and consumerism, as well as on the border between the real and virtual word. The development of media architecture has been linked also to the city development models derived from the Smart City concepts, open to i...

The article describes the methodology for modeling global problems of the world economy. The main methodological provisions: the existence of the history of the problem development, the mutual influence of the problem development process, the influence of factors on problem development. The mathematical model of global problems of the world economy is formed on the basis of the system approach. A particular feature of the system approach is the choice of the system of indicators that assess global problems, the ch...

The article is devoted to the topical issue of the struggle between China and Japan for political and economic influence over the Korean peninsula in the modern era. After the division of Korea into two hostile states in the middle of 1950-s, the struggle of world powers for influence over the peninsula has not ceased for nearly 70 years. In recent decades, in addition to the traditional actors as the United States and Russia China which is rapidly gaining power has joined the struggle. In response to the China’s ...

In an entrepreneurial university, not only the system, structure and strategy are of paramount importance, but also the entrepreneurial culture, which is a serious change in the culture that has existed so far at the university [1], [8]. In the non-economic fields of social activity, the expansion of economics and management takes place - not only in the area of higher education. Universities make use of economic logic, solutions developed in the field of management and translate the concepts of education drawn fr...

The study deals with the cognitive approach to investigation of sociocultural threats in Russia. Cognitive approach is understood in this article as a set of tools and methodologies used to identify in different types of discourse (news, fiction, academic) linguistic representations of threats as they are conceptualized and verbalized in modern Russian society. The purpose of the research is threefold: 1) to use the data of specially elaborated THREAT-corpus with the aim of identifying conceptual metaphors of thre...

Prospects for the development of social education in Russia are considered. Factors are formed under the influence of the development of Western experience and trends; specificity of domestic practice of social institutions. Education as a social institution has a social leading character. We need to use new approaches, innovations in social problems solving. The aim of the study is to determine the prospects for the development of education in the sphere of social work. In the research, based on questionnaires an...

Courses of English for special purposes (ESP) tend to focus on fostering communication skills applied to future professional spheres. These skills are the backbone of soft and employability skills, being on the top target list of the university education at large. Although, soft skills alignment with university curricula throughout the world is the state of the art for now, in Russia, the shift towards soft skills is only at the outset. The literature review of soft skills prompted the authors to single out indisp...

The aim of this research is to determine the students physical fitness level by using Eurofit test battery. The research subjects are students (male) from the Faculty of Physical Education and Sport, Stefan cel Mare University of Suceava, in a number of 18. The research was conducted in sports facilities of the Stefan cel Mare University of Suceava including: sports games hall, gym, swimming pool and outdoor artificial ground. The applied tests to the subjects are from the Eurofit test battery. Descriptive statist...

Does humanity need certain norms and morals of life, rules of behavior, prohibitions? Why are they needed? These questions always remain controversial and open. Each ethnic group has its own specific moral norms, prohibitions, views on ethical principles, sometimes incomprehensible to others. This paper reveals the traditional ethical norms of the Sakha people behavior, to try to answer to stated above eternal questions. Authors consider a prohibition in traditional culture, based on the religious views of the Sak...

The article attempts to conceptualize the verbal-conceptual apparatus of intercultural communication on the basis of the works of the outstanding German linguist Wilhelm von Humboldt. Some of the works in full translation for the first time saw the light in Russian in the collection published for the 250th anniversary of the great linguist. The main attention is paid to the spiritual component of V. von Humboldt's researches, as many factors that ensure the success of intercultural communication as the interaction...

The status of the Roma population in Slovakia remained very difficult in the 2nd half of the 20th century. They lacked job opportunities and high proportion of the Roma was still living in very poor conditions in shacks in the Roma settlements. They lived without basic hygienic conditions and without access to education, often illiterate. For this reason, in the 1950s, the social integration of the Roma population and raising their cultural level became the most important tasks. It had to be decided whether the Ro...