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EVALUATION OF THE TOOLS OF STRATEGIC MANAGEMENT ACCORDING TO THE CHOSEN INDICATORS
Abstract
The theme of the paper is the topic of strategic management and the strategic managerial tools used by the managers of the small and medium-sized enterprises of the construction sector. The approach to the topic is conducted through the own international questionnaire survey of managers from Czech Republic and Austria. Thus, we were able to collect the data about the managerial evaluation of several indicators of strategic management in abovementioned enterprises. While the survey was conducted in the time of ongoing economic crises which significantly influenced the performance of the construction sector and due to different long-term entrepreneurial mentality in the analysed samples, the paper brings the interesting opportunity of insight into the topic. Methodologically there were four areas chosen from the questionnaire survey, specifically the evaluation of the economic situation, the expectation of the future development, the evaluation of the use of the strategic management tools and the evaluation of the satisfaction with the strategic management tools used in the surveyed enterprises. The paper thus provides the insight to those four areas analysed for the mutual relationship and for the identification of the differences between the Czech and Austrian managers by using the statistical tools such as the mean differences and the correlation.
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ZÁTHURECKÝ, V.; KESSLER, A.; SCHWEIGER, CH.; ODEHNALOVÁ, P.; RICHTER, J.; SCHMID, J.; SCHÖLLAUF, V.; KOSTÍK, P.; ŠVANDOVÁ, E.; MARINIČ, P. Rozvoj malých a středních podniků v příhraničních oblastech: Výsledky uskutečněného výzkumu. 1st ed. Brno: Masaryk University, 2013. 190pp.
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