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One of the main aims of economic professional discourse is to achieve the goals set by business circles, financial institutions, banks and other economic organisations. The range of verbal means fulfilling these goals is an object of thorough analysis of sociolinguistics, psycholinguistics, pragmatics and discourse studies. In this context the sphere of prosody is of special interest for linguistic research, as, according to researchers, around 30% of information is transmitted with the help of intonation. The pur...

The article considers the peculiarities of Future simple tense functioning in speech acts of order. Speech act of order is considered as a part of speech strategy. The speech act of order may realize a common communication strategy aimed at establishing the status of a speaker. The order may be a part of a private communications strategy related to realize particular communicative tasks in a particular communicative situation – to achieve an action. Independently of expression means speech act of order is characte...

The perceptive image of a concept, according to I. A. Sternin, reflects both the way a concept is perceived by an individual with any of the five senses and the result of such perception. It appears that with regard to the concept “Body” the results of perception are objectified somewhat differently than the results of perception of other concepts. This is due to the fact that the body in this case is perceived (as an object of perception) and perceives (with the organs of perception) at the same time. Thus, we co...

This paper addresses intercultural business communication in the times of globalisation. The research aims to describe the peculiarities of British, American, and Russian lingua-cultures against the background of English professional language as a component of the linguistic system and one of the social dialect types. English professional linguistic culture is commonly not viewed as a separate type of linguaculture. The authors consider it as a subculture comprising such components as speech etiquette, traditions,...

The present article aims at exploring the complex process of interlinguistic translation, proposing a new model which might be easily applied to both literary and non-literary textual types. Indeed, by focusing on both verbal and non-verbal components of the text, the SIS model aims at rendering the approach to any kind of translation more systematic. As the paper suggests by referring to the notion of isotopy, the model could in fact prove valuable in the translation of audio-visual texts and/or hybrid texts such...

This paper is a contribution to the discussion and analysis of irregular sentences in written language. Based on empirical evidence of written texts of Czech students, it deals with a description of various types of irregular sentences. This study’s primary purpose is to explore which irregular sentence types can be recognised in the given context with a special emphasis put on the Theme-Rheme structuring of a discourse, as well as searching for reasons why irregular sentences occur in the text. The study utilizes...

The idea of manipulation in broad Translation Studies context finally resulted into the significant translation concept and a relative category, which was shared initially by the Manipulation School representatives (S. Bassnett, T. Hermans, J.S. Holmes, I. Even-Zohar, A. Lefevere, G. Toury) and later by a certain number of modern professional translators and translation theorists (F. Farahzad, N.G. Kornaukhova, P. Kuhiwczak, N.V. Klimovich). The aforementioned concept and category are mainly based on the fact that...

The notion of “concept” is currently widely used in linguistics (cognitive and psycholinguistics, theory of intercultural communication and sociolinguistics, etc). We ventured to investigate the ways the concepts ‘downshifting’, ‘travelling’, ‘space’ and ‘time’ are interpreted in the modern British fiction created by the female authors. At first, these concepts might seem incompatible and even antagonistic (belonging to either emotional sphere, to the abstract or philosophical stratums), but still their investigat...

The paper analyses the functions of modern media in the situation of information confrontation. It shows that the media may play an increasingly destructive role exacerbating political conflicts between nations creating negative stereotypes of opponents and even demonizing them. Manipulation of public opinion, which has become an important function of the media, is getting more explicit and takes more aggressive forms. As aggression in the media discourse can be performed by both verbal and non-verbal means, we of...

Introduction. A significant percentage of children (i.e., 5 to 8%) may present a significant language delay and/or impairment (Tomblin et al. 1997) which is not directly linked to any intellectual or cognitive disability. In such cases, children receive a diagnosis of Primary Language Impairment (PLI). Considering these numbers, it is extremely important to have reliable batteries of tests suitable to characterize and quantify such linguistic impairments in affected children. To the best of our knowledge, however,...

The report describes effective and non-effective communication tactics that implement a basic communicative strategy of the main communicant (tourism manager) a persuasion strategy. The specific nature of verbal reasoning strategy is determined in comparison with a persuasion strategy. The response (reactive) actions of the passive communicant - a client of the travel agency - are presented. A comprehensive analysis of cooperative and confrontational strategies using methods of interpretation and description, gene...

The purpose of this article is to identify the difficulties of written medical discourse genres that may be encountered by a medical discourse translator and should be introduced to the intended translators in this field. For this purpose, a survey of professional translators was conducted to identify the most common genres of medical discourse which they encounter in their professional activities. It resulted in the following list of medical discourse genres: instruction for medical use, case history, medical dru...

Changes related to the development of society are gradually reflected in language, primarily in its vocabulary. Vocabulary of a particular national language is not constant but it changes continuously – words, which are not used or are obsolete, are replaced by new words – terms – which are necessary to determine, designate and express precisely new objects and concepts of extralinguistic reality. New words are most commonly formed as denominations for new concepts and objects characteristic for particular branche...

The image of the state created by another nation, would seriously affect his image, so the image of the state should be studied comprehensively. Research should not only sociological character, but also needs to involve related Humanities as psychology, linguistics, psycholinguistics, sociolinguistics. Our study aims to identify Russia's image in the language consciousness of French on the material of the directional associative experiment. The experiment was conducted among the French two generational groups from...

{{The aim of the present study}} is to trace the logic of selection and the specificity of the actualization of the names of professions as a basis of comparison (the component, to which something is compared) on the Russian and Latvian literary material. {{The material of the study}} is the comparisons used by two chronologically and thematically related writers – Anna Brigadere (1861 – 1933) and Ivan Shmelev (1873 – 1950). The Latvian writer and playwright A. Brigadere surprisingly actively introduces comparativ...

The article is devoted to the speech behavior of Fedor N. Plevako who appeared in a court not only as a barrister, a representative of a civil action, but also as a private prosecutor. The main focus of this article will be on three points. First, we will find out what kind of speech behavior Plevako used in his speeches as a barrister and a prosecutor. Second, whether Plevako’s speech behavior differs from the average speech-genre index of speech behavior of the respective professional groups consisting of barris...

The aim of the Research: Nowadays all components of University undergraduate education must be revised due to the changes in the educational anthropocentric paradigm. These transformations leads to revision of the procedures for assessment of proficiency level of the students' competences. The existing assessment procedures do not give evidence of the dynamics of personal transformation of students; do not allow to identify the learners' level of compliance with the requirements of the educational standards. The a...

Audio-Lingual Method (ALM) is a teaching principle used in teaching second/foreign languages. Audio-Lingual Method was pointed out that ineffective for teaching second/foreign languages. Some linguists and second/foreign language teachers believe that Audio-Lingual Method is a rote learning style. However, this study was done on a belief that Audio-Lingual Method will be able to solve Thais’ English speaking problem. The distinction of Audio-Lingual Method in this paper was “adapted ALM”. Adapted ALM was applied t...

The following article is devoted to structural, semantic characteristics of brands and trade mark nominations. The linguistic pragmonim status is not accurately defined because it’s a periphery class in proper name space (onomastics). The purpose of the research is to examine the trademark function in Russian mental space. The selection of study material is caused by methodology and a technique of the analysis. We use the interpretive method to identify the general linguistic and onomastic concepts, the formalizin...

Many researches in psycholinguistics concern the study and analysis of the associative meanings of different word-stimuli which allow revealing the forms and the means by which the constituent images of consciousness are stored and maintained. The verbal associative experiment is one of the most suitable methods of studying the psychological, categorical and objective aspects of word meaning. Associative fields embody the nature, structure and the organization of images of consciousness as well as uncover the patt...

Senior education, which has its specific features, is becoming one of the priorities in the present era of ageing of population, especially in Europe. Different kinds of courses are offered to seniors by so called Universities of the Third Age which have been established in the Czech Republic. Courses in foreign languages belong to the most popular and most demanded ones. Teaching at courses in foreign languages offered to seniors has to be adapted to the specific features of adult learners but it also cannot igno...

This article is dedicated to the study of water archetype in the poetic texts of the Silver Age. The paper presents a theory of the study of the concept “archetype”. Philosophers, linguists and psychologists have been interested in a matter of what an archetype is for a long time The majority of scientists agree that an archetype is an archaic phenomenon, which manifests itself in myths and folklore. Special attention in the article has been given to the distinction between the linguistic and artistic metaphors-ar...

This paper presents the results of a study of cultural concepts on the material of the Yakut language. It deals with the analysis of binary concepts: LIFE / DEATH, GOOD / EVIL, LOVE / HATRED. These are basic cultural concepts that classify the world. In this case we focus on the relations between language and culture according to approaches “language as a cultural resource” (Duranti Alessandro, 1997) and “language as a general cultural phenomenon” (Marcel Danesi, 2004). Words and its meanings, collocations and sen...

Lithuania has been facing the problem of declining reading skills of primary school children for more than a decade. The majority of pupils will have achieved only low and satisfactory text comprehension levels by the end of the fourth grade, whereas the numbers of pupils who have achieved basic and intermediate levels in reading are considerably lower. The science and practice of the Lithuanian language teaching is searching for answers to this problem, however, there are no placement tests in Lithuania to measur...

Many foreign and Russian research papers have been devoted to the successful mastering of foreign languages by bilingual students. Although this problem is sufficiently studied in many languages, the problem of teaching bilinguals is still relevant nowadays and requires a further in-depth study. It is interesting to consider this issue in the context of comparing the phonological systems of two unrelated languages: German and Yakut. The article deals with the problems of teaching the German language to bilingual s...

The object of the given study, which defines the topic of our research, is the discursive creolized metaphor as a cognitive key to decoding a semiotically complicated (polycode) text. The present-day scholars focus on the problem of correlation of signs of different semiotic systems and different codes, which leads to the appearance of the term “the creolized (or polycode) text”. The creolized text is a text with a complex form combining elements of two or more different semiotic systems that, being interconnected...

This presentation examines the origin of the productive and multifunctional1 derivational suffix -?k of the Udmurt language, using the material of the Turku-Izhevsk Corpus. Two opposing views have been put forward as to the origin of this suffix: the first one posits that it is the result of the fusion of two different derivational suffixes (a reflexive and a frequentantive one), whereas the other one hypothesizes one single (frequentantive) derivational suffix from which it developed. When she posits two differen...

It is difficult to translate the poem by Heinrich Heine "Lorelei" due to its special intonation and fine sense. Despite of this, many translators nowadays have tried their hand to deliver all the beauty of this poem to the Russian language. The actuality of this work is in the fact that a lot of attention in linguistics is paid to stylistic means which open up the poems, and many translators are interested in complete translation of stylistically painted devices in their works. The aim of this work is to identify ...

In the vocabulary of each language, there are such expressions that are actively used in communicating people in the form of generally accepted formulas for expressing greetings, farewells, gratitude, etc., and are of a traditional nature. Most of the works on speech clichés are based on the analogy of stable complexes of a single language. Comparative studies of the funds of speech clichés of different languages exist, but, as experience shows, the material of the stock of speech clichés of one language is insuff...

Within the framework of cognitive-discourse approach, the authors focus on the conceptual effects of metaphors used in commercial advertising for the sake of sales promotion. The article gives insights into the construction of pragmatically-orientated mental representations activated by metaphors as means of persuasion and entertaining the target audience. The authors chiefly draw on Text World Theory [1], [6], [7], [10], [11], [12] and Conceptual Blending Theory [5] because their heuristics can provide an adequat...

The paper deals with academic discourse as a process and product in the higher education institutions, with focus on academic writing. The introductory part of the paper contains the literature review of the linguistic background to the topic of academic writing, in particular approaches in Slovak, British, and American sources. The features and genres of academic discourse are discussed from theoretical and practical aspects, and the need for developing learners’ knowledge and skills in this area is justified. Th...

The article is devoted to the analysis of translation of Yakut story "Balyksyt" into French. On the one hand, is considered translation problems, in particular, methods of transfer for adequate translation. On the other hand - the practical experience of the translator to transfer of culture and language generalizing in a text form. Translation process means text transformation from one language into a text equivalent in another language. Yakut and French languages and cultures are independent from one another, th...

The toponymy of Yakutia is very complex, heterogeneous, and consists of many linguistic strata: Turkic, Tungus-Manchu, Mongolian and Russian. The paper is devoted to study the features of toponyms of Tungus-Manchu origin (Evenk) in Central Yakutia. The comprehensive analysis of the place names data base allows to identify the peculiarities of formation, evolution, interaction and using of these toponyms in Yakutia. Toponymic analysis shows to observe the ancient settlement of indigenous people, the features of the...