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BRAND TRADE MARK SPACE (PRAGMONIMICS) OF THE MODERN RUSSIAN PROPER NAMES (ONOMASTICS)

A. Isakova

First published: 2017https://doi.org/10.5593/SGEMSOCIAL2017/HB31/S10.004View metrics

Abstract

The following article is devoted to structural, semantic characteristics of brands and trade mark nominations. The linguistic pragmonim status is not accurately defined because itВ’s a periphery class in proper name space (onomastics). The purpose of the research is to examine the trademark function in Russian mental space. The selection of study material is caused by methodology and a technique of the analysis. We use the interpretive method to identify the general linguistic and onomastic concepts, the formalizing method to generalize semantic and word and the cognitive method to describe Russian pragmonimic mental space. We try to analysis trademarks as a proper name in Russian language and call them pragmonims. Modern active social processes have caused powerful pragmonim penetration into all spheres of life and further research and monitoring.

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Title
BRAND TRADE MARK SPACE (PRAGMONIMICS) OF THE MODERN RUSSIAN PROPER NAMES (ONOMASTICS)
Authors
A. Isakova
Proceedings
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-95-7 / ISSN 2367-5659, March 28-31, Book3, Vol.1, 27-34 pp, DOI:10.5593/SGEMS
Publisher
STEF92 Technology
Year
2017
Pages
27-34
SWS Citekey
Isakova2017102734
ISSN
2367-5659
ISBN
978-619-7105-95-7
Language
en
Publication type
Proceedings Paper
Keywords
brandtrademarkspragmonimicsproper namesnominative function
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