Scholarly record
DISCURSIVE METAPHORS IN CREOLIZED TEXTS
Abstract
The object of the given study, which defines the topic of our research, is the discursive creolized metaphor as a cognitive key to decoding a semiotically complicated (polycode) text. The present-day scholars focus on the problem of correlation of signs of different semiotic systems and different codes, which leads to the appearance of the term “the creolized (or polycode) text”. The creolized text is a text with a complex form combining elements of two or more different semiotic systems that, being interconnected, interact with one another, completing and influencing one another, forming a single whole. The creolized text demands the multichannel text perception producing a complex impact upon the addressee. The authors aim at presenting methods of the cognitive metaphor analysis for the study of creolized texts. To make our research more precise and complete we suggest using the notion of the discursive creolized metaphor based on the combination, collision and, more importantly, interaction of several images of different semiotic systems. The approach for studying cognitive metaphors is the discursive one as metaphors, both verbal and visual, are always realized in the discourse. We argue that the “correct” decoding of the metaphor, especially in the creolized text, is only possible if one takes into account the social context of communication characterizing its participants, and processes of producing and perceiving texts with accompanying background knowledge. The methods presented in the article are of an interdisciplinary character, they comprise techniques of cognitive linguistics and linguistics of the semiotically complicated text. The results are especially significant for the two spheres where the creolized text is invariably used: Internet communication and mass media.
Publication Impact Profile
Publication details
ReferencesPending
Structured references will appear here after the reference import pass. The count is preserved now so the scholarly record is not incomplete.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.