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The present study is referred to the necessity to provide a complex analysis of the language identity of British people in order to create the most influential and persuasive text based on the linguistic as well as extralinguistic factors involved in the process of the language identity formation together with the choice of speech strategies and tactics of their implementation that are able to have the most dramatic impact on British people and persuade them to perform some kind of actions. The relevance of this t...

The subject of the research relates to how the shame is developed in view of the human species, person’s socialization and the differentiation from other animals. Its purpose is also to identify the role of shame in the course of forming a person’s cultural system in the context of ontogenesis. Various definitions of shame are given and its distinction from fear and guilt is clarified. In addition, we discuss the origins of shame, the types of shame and the means to overcome it. We point out, that the early forms ...

The article is devoted to the analysis of the evolution of Soviet policy on enhancing industrial development in the context of social transformations led by the Communist Party. Authors introduce new periodization of industrial policy, give a brief analysis of its stages. The main goal of the study is to analyze the historical experience of the Soviet state in transformation and adjusting of industrial policy. The study is based modernization theory, as well as on the method of statistical and comparative analysis...

Music is a sensory marketing element. Retail image is formed by material, functional and psychological factors in physical environment showing how consumers identify the brand, price position and offered values. Retail atmosphere is closely related to the perception of psychological factors, which are retained in memory as brand symbolism and a pleasant atmosphere affects consumer’s loyalty. Music stimulates consumer’s response and behaviour in the retail environment. The effects of music are studied in terms of e...

In the modern scientific research, there are developments dealing with the problems of professional communication of the future professionals in the areas of teaching, law, economics, etc. However, not enough attention is paid to the problems related to professional communication of the social work specialists. In this respect, improvement of the training process suggests inclusion of the game as a training tool modelling in a suitable way the future professional environment. As the game unfolds, improved are the ...

The personnel recruitment system is one of the key mechanisms in the work of the personnel management department. The personnel department is responsible for the attraction and selection of individuals with the required working skills. Problems in the researched organisation are inadequacy of employees in a stressful environment and oftentimes unsuccessful personnel recruitment processes. Str?ss is among the key factors which influence the job efficiency of the personnel in the researched organisation. Some employ...

In the second half of 1918 the Middle East strategy of Germany was entirely connected to Georgia’s foreign policy after signing the agreement at Poti on May 28, 1918. It was already clear that unleashed aspirations (plan of Turan and strong desire of taking over the south Caucasus) of Ottoman Empire were to finish. Undoubtedly, Germany was against the invasion of the south Caucasus by Turkey. That’s why Germany demanded from Turkey to stop the further military expansion in Transcaucasia. They recommended Turkish i...

The role of basic education in reducing and combating poverty has been a topic of interest for many researchers in the field, becoming obvious that there is a strong relationship between basic education and poverty reduction. Incontestably, we could say, if this is true, the relationship between higher education and poverty reduction should be positive and much stronger, all the more so at the theoretical and empirical level we can speak of a consent on the fact that higher education is a key factor for generating...

Environmental Citizenship is a key factor in EU's growth strategy (Europe 2020) and its vision for Sustainable Development and Green and Circular economy. It is widely agreed that significant behavior change amongst both individuals and organizations is required in order to meet Europe’s sustainability objectives and climate change targets. While Europe has undoubtedly made progress in preserving and enhancing its rural ecosystems and semi-natural systems in certain rural areas, continued overall loss of natural c...

Damages and losses caused by floods have been on the rise in Upper Vardar River Basin (Polog Region) over the past few years. The entire river basin experiences dramatic variations in water flows over time, and the risk of floods is also exacerbated by the basin’s mountainous topography and land structure. Human factors are also at work. Changing land use and land cover – for example, through cultivation or construction in high-risk zones, rapid urbanization and heightened erosion from logging in forests – are alt...

The task of ensuring high-quality and high-quality education of children, regardless of their health status and opportunities, is set out in international, federal and regional normative legal documents. However, teachers themselves are not always ready for the manifestation of an adequate attitude and building interaction with children with special health opportunities. The relevance and necessity of the research of the stated problem is determined by the contradiction between the modern requirements for the natu...

This article considers the influence of Theodor Adorno's cultural and philosophical ideas on the concept of creativity of a fictional composer Adrian Leverkühn, presented in the novel “Doctor Faustus” by Thomas Mann. Based on the comparative analysis of the text of the novel “Doctor Faustus” and Adorno’s philosophical treatise “Philosophy of New Music”, as well as the reference to the history of the creation of the novel reflected in Th.Mann's diaries, in the author's commentary on the novel “Die Entstehung des Do...

The aim of the presented paper is to illuminate the current situation regarding assigning homework at secondary schools in the Czech Republic and to ascertain secondary school students’ attitudes to economics subjects homework. The importance of homework given from Economics as a subject at the selected secondary schools is discussed using the results from questionnaires completed by secondary school pupils (N=239) in the South Moravian region in the Czech Republic. The data analysis of the pilot study of 15 items...

This article defines the specificity of the concept of «food security in the region». The authors have analyzed the adequacy of the existing regulatory and legal provision of food security at the national and subnational levels. Based on the analysis were made conclusions about the absence of an unified system of criteria and indicators for assessing the level of food security. The necessity to develop an evaluation system is determined by the needs of managing food security at the regional level. The authors exam...

The questions of research and application of the creative heritage of L.Wittgenstein remain insufficiently studied. The report formulates the conditions for communication between the autonomous figures of the dream, including its subject. These conditions are necessary in the process of understanding and integrating the unconscious contents in the “my world”. The aim of this research is to create an analytic model for the functional structures of dream images, the logic of events and transformations. The hypothesi...

This article is a part of broader research on the rationalist attitude in architectural theory and practice. The subject of the following considerations is the notion of typological thinking. Raising of this subject aims to systematize knowledge (both rich historical and contemporary theory) and to draw attention to the issue of type and typology as a potential tool for shaping architectural form. Categorization, classification, identification, definition, and constriction are constructs engrained in human nature,...

The legal order of the EU increasingly influences the domestic law of the individual member states of this supranational organization. Labour law is not an exemption, while it is considered to be a relatively independent branch of law in the legal system of the Czech Republic and of the other EU member states. Many member states, including the Czech Republic, have codified this area of law, i.e. the legal relations established through dependent work and the respective co-dependent relations are dealt with by a sep...

The purpose of this article is to theoretically substantiate the project methodology for teaching students of medical specialties and its practical application at Russian lessons. At the Department of the Russian Language of the Medical Institute of the Peoples' Friendship University of Russia, students, together with teachers of the Russian Language Department, developed creative projects. The experiment was conducted in two groups of students. The first group used the project methodology in the classroom, and th...

One of the most important architectural theoreticians of the late Italian Renaissance Vincenzo Scamozzi drew an analogy between architect’s work and work of a geographer in his famous treatise “La idea dell’architettura universale” (1615). That analogy based on Strabo’s authority led Scamozzi to some reflections on importance of intensive examination of the territory by every architect. He considered an architect to be not only a natural scientist but a person who would be able to combine natural philosophy, mathe...

This report presents the continuation of our studies on the topic of nomadism in Northern Yakutia, which were conducted with the support of RFBR, project 17-11-14003. The previous work considered the influence of the Soviet state policy on the economy of reindeer herding. Our new work is focused on nomadism as a way of life which has its own intrinsic value. The ethno-cultural phenomenon of nomadic way of life in Yakutia has long been considered as one of the limiting factors of the development of the indigenous p...

It is common knowledge that intonation is not laid over a ready text. On the contrary, intonation forms and accompanies the text on the level of its birth in the speaker’s mind. As a result, intonation plays one of the fundamental roles in the process of transferring a thought into external speech. Intonation structure can highlight the semantic significance of textual elements and become a ranging mark in understanding the information structure of the text. Intonation functions by means of prosodic characteristic...

The purpose of this work is to analyze the psychopathological components that emerge from the self-portraits of Williams Utermonhler, contemporary painter suffering from Alzheimer's disease. This pathology usually begins in old age and has as main characteristic the progressive decline of the faculties of thought and of the logical-critical capacities. The painter, however, begins to have the first symptoms of the disease at a young age. The nine self-portraits are examined using a survey methodology specific to t...

The intensification of international migration processes in the modern world entails a number of issues, one of which is the problem of social adaptation and integration of migrants in the social life of the host country. This issue is on the agenda in all countries receiving migrants and refugees, including Russia. The Russian Federation is the center of regional migration processes, becoming the main state receiving migrants from the former Soviet Union countries, especially from Central Asian. Along with the po...

The purpose of our article is to describe the teaching of synthetic speech activities as a new technology, which we use when teaching Russian to foreign students. The development of this technology is conditioned by the fact that, at the present stage, various texts of network discourse are used as didactic materials, i.e., newsfeed texts, media projects, videos, and interviews. Changes in the quality of didactic materials require new forms and methods of working with them. All the above-mentioned reasons have led...

Latvia re-established its independence in 1990. National policy-makers imposed serious responsibility when making decisions as they were affecting the Latvia’s people's well-being and development. This study analyzes the interaction of two State Presidents of Latvia after regaining of independence in 1991: Guntis Ulmanis, the first State president (1993-1999) and Dr. Vaira Vike-Freiberga (1999-2007), with the Parrliament of Latvia within decision-making process, using suspended veto. State President is a formal le...

The present paper is intended to be an analysis of the female ideal during the Renaissance period, respectively during the 14th-17th centuries, both in the realities of the times and in the art. The Italian Renaissance was inspired by Greek-Roman mythology, i.e. Olympus was fascinated by the goddess of beauty, Venus, as well as the ideal of the Middle Ages represented by Virgin Mary and Eve. Although the Church blames the feminine beauty as a source of sin, the prosperous Renaissance society divinises the beauty o...

This article deals with employee holiday. Holiday is a time of relax, by which the right of employees to longer leave of absence within the calendar year is realized. The right to annual holiday with pay is one of the basic social rights of employees; this right is guaranteed by international as well as Czech legal regulation together with the right to just conditions of work. The aim of this article is to define employee holiday and its fundamental principles according to the Czech legal regulation and point out ...

Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is built on four pillars (dimensions) – economic, social, environmental and philanthropic. The main objective of the contribution is to find out more detailed information on CSR on transport enterprises through research. The work focuses on enterprises in the Transport and Storage sector, where primary research is carried ou...

Digital games are among the fast-growing market segment. It is a contemporary phenomenon of entertainment, relaxation, but also of competition, business and, last but not least, it would be inappropriate to omit the educational function of games. Therefore, it is extremely important for academics to pay attention to various aspects and to try not only to describe but also to clarify the causality of individual aspects of the games. This is precisely why the contribution is devoted to selected elements that include...

The realization of laboratory and field work as a specific form of teaching natural science in subjects of physics, chemistry, biology and geography is part of their state educational programs in Slovakia. While physics and chemistry as experimental sciences a laboratory is a central space for practicing and realization of school experiments; for geography, the space is a landscape, in which fieldwork is carried out in various forms (e. g. trip, excursion, opinion survey, mapping, material collection). Both labora...

The Proclamation of Independence of Latvia by the People's Council of Latvia on November 18, 1918 called Proclamation Day of the Republic of Latvia became the most important date in self-awareness of the Latvian people. In the interwar period, the 18th of November became a public holiday uniting all nations and ethnical groups inhabiting Latvia. The establishment of the independent country also caused reflection on this event – gradually increased a necessity to study historical circumstances, preconditions and re...

The article discusses problems associated with the adaptation of attics in buildings located in the historical old town complexes of European cities. It is an attempt at illustrating several aspects of the preparation and implementation of a complex development process based upon, among other elements, a multi-criteria decision-making process. In comparison to development projects planned outside of building complexes of historical value, the introduction of a new form of use into existing structures of a historic...

Family relationships are related to the cohesion between family members and their interaction and the ability to solve everyday problems and crisis situations. The family is influenced by internal and external factors that affect relationships between family members. These factors also affect intimate life of partners. The family naturally faces a developmental and situational crisis. These crises are milestones that can impact the future life of the family. In the family which takes care of a child with disabilit...

The article is devoted to the study of the process of de-offshorization of the Russian economy, which was initiated by the Russian Government at the end of 2014.Amnesty of capital, or their legalization, is an economic mechanism, which is a kind of contract between the state and economic entities, or individuals, allowing to build relationships between the parties from "zero". Since many Russian legal entities conduct business through foreign offshore companies, they will in any case have to leave the shadows in o...

Using Unreal Engine 4 in linguistics to create standalone educational applications Creating customized standalone applications is one of the current trends in business that also started to have its influence on the sphere of education. It offers a large variety of opportunities to linguists and language teachers alike. In this publication the author explored the untapped potential of the latest technology that became available to a very wide audience due to the recent rapid development of mobile graphics processin...

The purpose of this paper was to study the degree of students' satisfaction by the quality of teaching the discipline “philosophy”. The research method was the survey. Introductory questionnaire allowed to clarify the expectations of students in relation to lectures and seminars, the qualities of the teacher and the role of philosophy in broadening their world view. The analysis of the final survey demonstrated an increase of students' interest in this subject, a high degree of satisfaction with the assimilation o...

Industry 4.0 is a concept which puts forward by the German Federal Ministry of Education and Research and the Federal Ministry of Economics and Technology at the Hannover Messe 2013. The German academic community believes that the "Industry 4.0" concept is the fourth industrial revolution dominated by intelligent manufacturing, or a revolutionary production method. The strategy aims to transform manufacturing into an intelligent enterprise by leveraging the combination of ICT and cyberspace virtual systems: Cyber-...

A high priority task nowadays is to improve the quality and effectiveness of education. Systematic education on, consequent acquisition of and active identification with the philosophy of reducing waste production plays a crucial role as early as primary and lower secondary levels of education. One of the specific objectives of the project is to emphasize the interdisciplinary nature and the deep interconnection of sciences integrated into traditional school subjects. This paper aims to give information about the ...

European residents and international tourists often visit European city centres, breathing in their atmosphere, searching for memorable places with cultural and historical distinctness. Downtown urban complexes, where works of architecture create a substance layered across centuries through urban regulation and parcellation, create a material record of history, exceptionally valuable to national culture and the familiarity and identity of cities. Fascination with history and the past, drawing on them and their con...

This paper is to present Polish-Ukrainian-Jewish relations in Galician education in 1867-1914. The activity of the Land Education Council in Galicia for the development of public education from the point of view of the above-mentioned nations was present-ed in it. It was demonstrated that its composition did not reflect that of Galician popula-tion. The LEC was dominated by Poles, which caused the protests for the part of Ukrainians, and its activity was largely determined by politics, and not conducive to de-velo...

The study deals with the cognitive approach to investigation of conceptual metaphors in speeches of American presidents. According to G. Lakoff, conceptual metaphors are cognitive mechanisms that structure the perception of socio-political reality in the minds of population. Conceptual metaphors, used by a particular president, form the scope of key concepts crucial to balancing negative and positive in minds of people. Investigation of these mechanisms within a considerable period of time provided new data for co...

This article is devoted for studying the forms and directions of cooperation between Ukraine and African countries, the analysis of the negative and positive aspects of this process, its perspectives and role in modern world politics and economics. The relevance of the research topic comes from the need to study the process of cooperation between the countries of the developing regions of the world in the economic and political spheres. Secondary actors of world politics are the objects of study in all three main ...

Rule of law has been designed as a construction mainly aiming at observing the rights and freedoms of individuals, by protecting them and ensuring general balance where everyone obeys state law and no one is above the law. The amount of legislation, the political power interested in satisfying its own interests, which are frequently in opposition with the general interests of individuals, the shaping of the various groups of interests that try to impose their own will, are harmful factor that endanger the very exi...

This paper presents “second life” of abandoned Christian temples. It focuses on searching for modern methods of saving the architecture of temples from ruination and profanation, while ensuring its dignified transformation. It presents selected examples of full or partial reconstructions of the ruins of temples and interconfessional conversions in the last quarter of a century in Poland. Apart from a retrospective look at first post-war buildings of this type there are also latest author projects introduced. They ...

The problems associated with the transition of the Kazakh state from Cyrillic to Latin, especially in 2017-2018 are of concern to many people. The discussion was attended not only by specialists, linguists, but also political scientists and, of course, "natural linguists" – citizens of some post-soviet countries. Among the different opinions there are very provocative. Some people, including those who identify themselves with the educated elite, still retain an oriental, arrogantly condescending attitude toward th...

First mentions of the glass as a material appear in prehistoric times. There is evidence of conscious use of obsidian as natural glass in this period. Glass is a traditional full-value building material that has been proven for centuries. Glass is one of the few building materials that is transparent and translucent, which is an important feature in architecture. We use these features in modern contemporary buildings, but also in renovations and in historical parts of cities. This article discusses the possibiliti...

New approach to conceptualize social development and to measure its level is proposed for societies facing the paradoxical consequences of globalization. The economic and social divide between the group of the largest cities and the rest of the world supports the idea that globalization has resulted not in the ‘world society’ or ‘worldwide sociality’ but rather in networked enclaves of globality. In the post-globalization age, the ‘core’ of socioeconomic order is dispersed into networks of enclaves of globality. T...

The banking system plays an important role in the development of the economy of any country, which is determined by its goals, functions and tasks, as well as its role in the economic system. The functioning of the Russian banking system under modern conditions is influenced both by positive external economic factors and by domestic economic processes that create favorable conditions for the development of the banking sector market. For the stable functioning of the national economy in general and the banking syst...

The paper is devoted to the issues of youth workers´ professionality which are given as the priority by European Commission in 2015. Non-formal education must more efficiently support formal education. For youth workers, this has created, in particular new challenges and difficulties (such as a lack of professional scenes), but also opportunities. During the period 2005-2017 various studies showed the high mobility of Estonia youth workers in youth centers and shortage of personnel with special education. The purp...

This article deals with history of development of cultural landscape in yakut village. Yakut village as a cultural space of modern Yakutia appears as a result of the policy of village resettlement in the middle of the twentieth century, and while preserving the traditional elements of the Yakut cultural landscape does not change to this day. Highlighting the features of the cultural landscape at the beginning of the XXI century, we notice the emergence of neopaganic religious buildings in the village – Archy Dyete...