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THE MOTIF OF NARRATION IN THE CONTEMPORARY RIVERSCAPES: MEANDERS OF TIME ALONG SLEZA RIVER IN WROCLAW, POLAND

(STEF92 Technology, 2017, A. Drapella-Hermansdorfer)

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The deepening fragmentation of urban landscapes related to chaotic development processes increases interest in the concept of green infrastructure, especially in shaping the river corridors. Usually they are perceived in the context of basic ecosystem services. Nevertheless, in many cities well-known and less known attempts are made to use the river as a path of a peculiar journey in time, showing the history of place and local community. Against the background of such excellent examples like London Arcadia the au...

ART & HUMANITIES: Section Architecture & Design2017
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INFLUENCE OF ANTISOCIAL ACTIVITIES ON SECURITY AND QUALITY OF LIFE

(STEF92 Technology, 2017, J. Kubas, Z. Stofkova)

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The security of citizens and their property is becoming an increasingly complex process. One of the reasons is the fact that the number of negative influences on security increases. It is necessary to know the current state and development of the security to improve its level in the future. Security is generally affected by crime and but also by other various antisocial activities. These antisocial activities do not have to be classified as criminal offenses but can be classified as offenses. The paper highlights ...

SOCIAL SCIENCES: Section Urban Studies and Smart Cities2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ANALYSIS OF CONTEMPORARY CONFLICT: THE NECESSITY OF ADAPTATION

(STEF92 Technology, 2017, R. Stojar)

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The proposed text focuses on the conflict analysis and application of current typologies and methods within its framework. It sums up the overview of the most relevant methodological approaches and tries to highlight their limits in the analysis of the current conflicts, which have by far more different characteristic features than in the past. At present time the characteristic features of military conflicts have appreciably changed in comparison with military conflicts which have been happening in the past. Expe...

SOCIAL SCIENCES: Section Political Sciences2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

A COMPARISON OF THE PERFORMANCE OF EUROPEAN PENSION SYSTEMS USING A COMPOSITE INDICATOR

(STEF92 Technology, 2017, L. Mladen)

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Over the past few years, the European countries have reformed their pension systems in order to make them able to cope with the challenges put forward by aging. As a consequence of the reforms, the pension systems have become more complex, the old age income being obtained today through cumulation of benefits provided by more types of pension schemes. Most often the changes were oriented towards ensuring financial sustainability of the system, sometimes forgetting that the purpose of a pension system is to provide...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE ROLE OF TAXES IN DEVELOPING THE 2008 FINANCIAL CRISIS

(STEF92 Technology, 2017, J.Kubicova)

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Financial crises charge nations immense costs and lead to weakening of wellbeing. Politicians, professionals and academicians search for understanding of causes of financial crisis to enable them to spot their first hallmarks, and to adopt efficient regulative measures that may prevent financial crises and accompanying costs. When economists discuss an occurrence of the 2008 financial crisis they pay attention to plentiful reasons – but not taxes. This paper aims to investigate possible role income taxes might hav...

SOCIAL SCIENCES: Section Economics and Finance2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 75-82 pp, DOI:10.5593/SGEMS
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GENDER AND PROFESSIONAL COMPETENCE AS A RECRUITMENT CRITERION IN THE POLITICAL ELITE OF LATVIA (1993-2016)

(STEF92 Technology, 2017, L. Metla-Rozentale, I. Kreituse)

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Primarily factor determining potential of power and impact of policy elite (force of elite) is recruitment of elite, i.e. selection of candidates.[11] Research of recruitment process of policy elite shows that there is a wide variety of criteria and ways how candidates for policy elite are selected and chosen. Moreover, importance and mutual hierarchy of these criteria have changed over time and there is no single theoretical standard for recruitment process. As the title of the article indicates, the focal point ...

SOCIAL SCIENCES: Section Political Sciences2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

HISTORICAL AND MODERN ASPECTS OF TRADING IN FINANCIAL DERIVATIVES

(STEF92 Technology, 2017, H. Florianova)

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In 1960's professor Thorp found a way how to make extraordinary profits by investing in warrants. These investment instrument were generally unknown by then. Nowadays warrants are traded at significant volumes on the majority of stock exchanges all over the world. The pricing of warrants is usually based on the Black-Scholes formula designed for european call options which was presented in 1973 by Black, Scholes and Merton. Before the Black-Scholes formula was presented to the world, Thorp devoted several years to...

SOCIAL SCIENCES: Section Economics and Finance2017
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QIGONG VS. SHAOLIN KUNG FU TRAINING STRUCTURE IN THE CZECH REPUBLIC

(STEF92 Technology, 2017, M. Dlouhy)

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The aim of the paper is to explain the specific structure of training (not only in the Czech Republic), its characteristics and its principles. It will also be useful to include some new, hitherto carefully hidden – also to point out and highlight some as-yet unpublished inside information about some specific training concepts of this martial art. An integral part of this training is to develop the internal energy called Qigong and some specific techniques within the different levels of performance in Kung Fu. Qig...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ARCHAIZATION OF “NIBELUNGEN LEGEND” IN THE FOLKLORE OF GERMAN-SCANDINAVIAN FRONTIER

(STEF92 Technology, 2017, E. Sarakaeva, A. Sarakaeva, I. Lebedeva, T. Macho)

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Frequent economical, political and cultural exchanges between German and Scandinavian people during the Middle Ages led to the large scale changes that affected many parts of people’s lives and resulted in the appearance of German-Scandinavian frontier culture with its specific features. This article, using the example of Middle German heroic epic “Das Nibelungenlied” and the corpus of adjoining texts that comprise “the legend of Nibelungs ” aims at describing how literature transgresses boundaries, how frontier l...

SOCIAL SCIENCES: Section Anthropology and Ethnology2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 207-214 pp, DOI:10.5593/SGE
Publication

SOCIAL CAUSES OF YOUTH UNEMPLOYMENT: CASE STUDY OF ROMANIA

(STEF92 Technology, 2017, S. Ghiocanu, R. Popescu)

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After the economic crisis, all member states of the European Union have begun to take drastic measures to adjust national economies and to tackle the main problems that have affected and that still affect some countries, such as unemployment and in particular youth unemployment. Romania is one of the European Union countries that still faces this problem, despite the measures taken since the end of 2008. Although youth unemployment fell from 22.4% in Romania in 2014 to 21.7 % in 2015 reaching 2016 at 20.3%, Romani...

SOCIAL SCIENCES: Section Political Sciences2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

PUBLIC-PRIVATE PARTNERSHIP AS FORM OF THE PERFORMANCE OF TASKS OF LOCAL GOVERNMENT UNITS IN THE LIGHT OF POLISH LAW

(STEF92 Technology, 2017, W. Baranowska-Zajac)

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The scientific purpose of the research is, first of all, the analysis of Polish legal provisions aiming to determine whether the institution of public-private partnership, regulated by these provisions – as one of contemporary applied method of performing of public tasks – affects the efficiency, effectiveness and speed of public administration tasks, including the tasks of local government units. The Polish Act of 28 July 2005 concerning public-private partnership (Journal of Laws of 2005, item 169, with amendmen...

SOCIAL SCIENCES: Section Law and Society2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

BALANCED SCORECARD TOOL FOR MAKING DECISION FOR MERGERS AND ACQUISITIONS

(STEF92 Technology, 2017, O. Yildirim, I. Gozukara, A. C. Mercanlioglu, B. Sezginer)

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Balanced scorecard is an important tool used in strategic decisions. In the literature, many field balanced scorecard devices from the education sector to the manufacturing sector appear to be used to make strategic decisions. In this research, the balanced scorecard was used to create merger and acquisition profits in businesses. The purpose of this study, Balanced Score Card (BSC), is to determine the strategic objectives set forth in the merger and acquisition decisions. This study of 124 people with an open-en...

SOCIAL SCIENCES: Section Business and Management2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-94-0 / ISSN 2367-5659, March 28-31, Book2, Vol.1, 177-184 pp, DOI:10.5593/SGE
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MILITARY AND POLITICAL PROPAGANDA BY USTASHA LEADERSHIP IN THE INDEPENDENT STATE OF CROATIA OF 1944 AND THE NORMANDY LANDINGS OF THE WESTERN ALLIES

(STEF92 Technology, 2017, A. Labus)

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Based on the original documentary materials of the Croatian State Archives and the analysis of dailies and periodicals, the paper gives an overview of Ustasha war and political propaganda in 1944, on the example of Normandy landings of the Western Allies in the summer of 1944. Special emphasis is given to the consequences of the successful warfare by the Allies on the military and political situation in the Independent State of Croatia, a satellite creation of the Third Reich, as well as on the dominant contents o...

ART & HUMANITIES: Section History2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 107-114 pp, DOI:10.5593/SGE
Publication

INTEGRATION OF IMMIGRANTS INTO THE RUSSIAN SOCIETY: APPLIED ASPECTS

(STEF92 Technology, 2017, A.I. Abalian, V.A. Achkasov, M.S. Edinova)

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The article is devoted to the process of integration of the immigrants from the Central Asian post-Soviet states that dominate today in the flow of migrants to the Russian Federation. Demographic,economic,and socio-cultural areas of the immigration policy of modern Russia are considered while paying aspecial attention to the gap between a declared and de facto implemented policy. The authorsprove an urgentneed to stop the process of depopulation in some regions and in Russia as a whole; to overcome the shortageof ...

SOCIAL SCIENCES: Section Political Sciences2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE MORAL-RELIGIOUS EDUCATION AND ITS FUNCTIONS IN MAN`S LIFE

(STEF92 Technology, 2017, I. Croitoru)

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In the passage into the third millennium, mankind has gone through many changes. Among them or together with them was noticed the belying of the “forecasts” about “the end of religion”. One can feel even the need to re-evaluate the role and the functions of religion worldwide, at a beginning of millennium in which the existential void represents a phenomenon in the information chaos, the confusion of values is much greater, and the sense of life and of the family is increasingly threatened. In front of these thing...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE ROLE OF ACCOUNTING SERVICE OFFICES IN THE CREATION OF ACCOUNTING INFORMATION IN POLAND

(STEF92 Technology, 2017, A. Sulik-Gorecka, A. Szewieczek, E.W. Maruszewska, M. Strojek-Filus)

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Background: Since the political and economic transition, many changes have been observed in the organization and performance of accounting services in Poland. It can be noted that specialized accounting service offices frequently replace traditional accounting departments as a result of outsourcing of specified business activities. Since 2014, under Polish deregulation policy a new law is effective abolishing the obligation for certified approval of professionals offering accounting services. The legal changes res...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

COMMUNITY APPROACH – A SIGNIFICANT DETERMINANT OF NEW TOURISM DESTINATION

(STEF92 Technology, 2017, L. Plzakova, S. Tittelbachova)

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Social capital is an important prerequisite for regional development, and it influences economic growth and development of a region. In last decades, public involvement in decision making became the main attribute of regional and community planning, which follows one of the basic social capital characteristics. Social capital is a connector among individual actors, it makes reaching common goals possible in a more efficient manner. It incorporates social organization attributes such as relationships, interactions ...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

INFORMATION SCOPE OF FINANCIAL STATEMENTS OF SMALL ENTITIES IN POLAND IN LIGHT OF ACCOUNTING PRINCIPLES

(STEF92 Technology, 2017, M. Strojek-Filus, D. Adamek-Hyska, K. Tkocz-Wolny, A. Wszelaki)

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Background: As part of the changes introduced in 2015, a new category of financial statements for small businesses has been identified in Polish accounting regulations. Most of the solutions introduced are mandatory or optional simplifications in relation to the full scope of the financial statements. Against this background, the question arises whether the report using all possible simplifications for this category of entities still meets the accounting principles and qualitative characteristics of financial stat...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

CLUSTER-BASED MODEL OF SOCIOECONOMIC AND INNOVATIVE DEVELOPMENT OF REGIONS

(STEF92 Technology, 2017, N.Fomin, A. Dyrdonova, E. Andreeva, E. Girfanova)

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The paper concentrates on a study of the cluster-based concept of regional economies development. It has been empirically proven that the cluster-based approach appears to be one of the most effective instruments for regional economic growth and businesses integration. The approach is premised on formation of territorial-industrial clusters within which a network of interacting private, municipal and state enterprises, organizations and institutions is setup which facilitates joint efforts to address particular ec...

SOCIAL SCIENCES: Section Economics and Finance2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 347-354 pp, DOI:10.5593/SGE
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GLOBAL INFORMATION SOCIETY AND THE RIGHT FOR PRIVACY IN HEALTH CARE

(STEF92 Technology, 2017, O. Sovova, M. Sova)

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The paper reviews and critically compares current trends in information management and global information society in healthcare. In healthcare, the issue of transitioning to an information society is closely linked with protection of personality of the patient and with safety of health care provision. Entry of information technologies into this area enables sharing and rationalising patient care and spreading of highly innovative technologies; however, is also connected with risks to the right for privacy and duty...

SOCIAL SCIENCES: Section Law and Society2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ETHICAL DILEMMA OF GENERATION Z

(STEF92 Technology, 2017, L. Matusikova)

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Ethics in general is very, up to date issue, which is being researched worldwide. Especially young generation todays have to deal with numerous dilemmas on daily basis. Similarly, like generation Y, these people have access to wide range of information, which they have to deal with. Ethical or moral dilemma presents a situation in which there is not an option of right or wrong choice. The individual must choose between two, similarly undesirable alternatives. Many ethical theories and models of ethical decisions c...

ART & HUMANITIES: Section Philosophy2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

LABOUR-LAW AND SOCIAL CLAIMS IN CONNECTION WITH PREGNANCY AND PARENTHOOD IN THE CZECH REPUBLIC

(STEF92 Technology, 2017, J. Martinikova)

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This article is devoted to the support of families with children provided by the state, which is often discussed and still being topical issue. Labour-law claims of employed parents having small children are connected to their specific working conditions. By social claims, claims to financial benefits provided by the state within the periods of pregnancy and parents‘care of small children are meant. The aim of this article is to explain the given topic as for its legal frame as well as to determine the fundamental...

SOCIAL SCIENCES: Section Law and Society2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

DEVELOPMENT OF SYSTEM OF REGIONAL GOVERNANCEOF SPATIAL POLARIZATION (ON AN EXAMPLE OF A DIVERSIFICATION OF A HOTEL ECONOMY IN REPUBLIC OF TATARSTAN AND MARI EL REPUBLIC)

(STEF92 Technology, 2017, A. Zinovyeva, E. Mikheeva)

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In the article is briefly discussed the question of development of system of regional governance by smoothing of spatial polarization in the region on the basis of implementation of infrastructure projects (as an infrastructure objects are considered hotel businesses in republic of Tatarstan and Mari El republic). Has been carried out the scenery forecasting of tendencies of regions’ development in the conditions of spatial polarization smoothing management on the basis of a diversification of hotel business in Ta...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-96-4 / ISSN 2367-5659, March 28-31, Book5, Vol.1, 245-252 pp, DOI:10.5593/SGEMSOCIAL2017/
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REVIVE THE HEART OF THE CITY – PROBLEMS OF TOWNS’ CENTRAL ZONES

(STEF92 Technology, 2017, A. Majewska, M. Denis, A. Wieladek)

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After the political transformation in 1989, polish cities experienced many negative phenomena that affect their spatial development. Among them, may be mentioned the problem of excessive growth of cities, extensive development, lack of ring roads and transit traffic crossing the historical urban structures, technical and functional degradation of central areas and also transfer of central functions at the periphery. These problems are especially severe in historic cities, with preserved precious urban layout and h...

ART & HUMANITIES: Section Architecture & Design2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

DEVELOPMENT OPPORTUNITIES FOR THE BIOECONOMY IN LATVIA

(STEF92 Technology, 2017, I. Pilvere, A. Nipers, I. Silamikele, B. Mickiewicz)

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Latvia is one of the European Union (EU) Member States being rich in bioresources. In terms of agricultural land area per capita, Latvia ranks third in the EU, while in terms of forest area per capita, Latvia ranks fourth. Bioeconomy industries may be theoretically divided into several groups: primary biomass production; biomass processing by mainly bioresource-based industries; biomass processing by industries, the bioresources of which compete with other kinds of raw materials; recycling of bio-products and wate...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

PECULIARITIES OF THE NATIONAL SYSTEM OF THE HOTELS` STAFF QUALIFICATION EVALUATION

(STEF92 Technology, 2017, N. A. Zaitseva)

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The article presents the results of a study of the formation and development of the system of professional qualifications in the Russian Federation. In this study, methods of expert estimations, the theoretical-methodological methods of generalization and synthesis, which allowed to make the authors’ estimation of the evaluation system of professional qualifications in the hospitality industry, and to develop recommendations for its amendment were used. The author's approaches to the description of professional qu...

SOCIAL SCIENCES: Section Cultural studies and Globalization2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-97-1 / ISSN 2367-5659, March 28-31, Book6, Vol.1, 165-170 pp, DOI:10.5593/SGE
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THE FORMATION OF SIBERIAN SUB-ETHNIC IDENTITY IN POST-SOVIET RUSSIA

(STEF92 Technology, 2017, O.A. Karlova, N.P. Koptseva)

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The article substantiates the hypothesis of existence of Siberian sub-ethnic identity on the basis of analysis of Siberian social practices, results of focus-groups, and literary texts. The Siberian sub-ethnic identity is based on ethnic, cultural, religious, political, regional, and territorial identities. The processes of globalization cause a reaction and give rise to new types of ethnic and cultural identities, associated with the territories. Siberian region is of great importance for the economic and politic...

SOCIAL SCIENCES: Section Anthropology and Ethnology2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-97-1 / ISSN 2367-5659, March 28-31, Book6, Vol.1, 31-38 pp, DOI:10.5593/SGEMS
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DYSTOPIA IN PRACTICE... (?) "ACOUSTIC WALLPAPER" IN THE CONTEMPORARY COMMERCIAL SPACE

(STEF92 Technology, 2017, Sylwia Makomaska)

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One of the most famous futuristic dystopia in the literature of the twentieth century is the novel of a British prose writer and essayist Aldous Huxley. "Brave New World" (1932) is the vision of a society that has reached a state of total organization and has achieved the ideal of universal happiness. One of the many tools of the social control in the hands of the authorities is the programmed "synthetic music", which meticulously fills every space. A similar image of background music appears in George Orwell's no...

SOCIAL SCIENCES: Section Cultural studies and Globalization2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-97-1 / ISSN 2367-5659, March 28-31, Book6, Vol.1, 195-200 pp, DOI:10.5593/SGE
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FEATURES OF THE AUTHOR’S WORLDVIEW IN THE NOVEL BY MIKHAIL BULGAKOV ‘THE MASTER AND MARGARITA’

(STEF92 Technology, 2017, O.A. Karlova, N.P. Koptseva)

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The article analyzes the mythological systems, that had a significant impact on the outlook of Mikhail Bulgakov as the author of the great novel ‘The Master and Margarita’, the iconic literary work in Russia of XX-of XXI centuries. The article criticizes the tradition of literary studies, where the philosophical context of the novel ‘The Master and Margarita’ is interpreted exclusively in the context of Russian philosophical tradition. The article identifies three semantic constructs of the novel, reveals their ba...

ART & HUMANITIES: Section Literature & Poetry2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-95-7 / ISSN 2367-5659, March 28-31, Book3, Vol.1, 35-42 pp, DOI:10.5593/SGEMS
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COMPARATIVE ANALYSIS OF PROFESSIONAL AND AMATEUR FILM REVIEW

(STEF92 Technology, 2017, K. Fedorova, N. Saburova)

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The article deals with the analysis of modern film review as a genre with particular focus on its structural and linguistic features in the light of the author’s category. Film review being the sub-genre of reviews (theatrical, literary, musical, technical, and many others) is a type of text that combines pure functionality (its primary task is to evaluate and guide) with elements of belle-lettre style, particularly when review focuses on a work of art. Today various types of film reviews are one of the most popul...

ART & HUMANITIES: Section Language & Linguistics2017
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ANALYSIS OF HOUSING TYPOLOGY

(STEF92 Technology, 2017, D. Kuta, J. Ceselsky, M. Zubkova)

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The paper deals with an analysis of the types of housing and the related problems with the existence of different views of housing. The need for housing is undoubtedly a basic human need. Satisfaction of housing needs is a developed lifelong and continuous process of housing itself and its related activities. The main importance of living is that the activities associated with it allow the realization of these other human needs. This need cannot be confused with the mere need of having a dwelling. The dwelling is ...

ART & HUMANITIES: Section Architecture & Design2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ANTON CHEKHOV’S RECEPTION IN LATVIA

(STEF92 Technology, 2017, O. Kovzele, I. Kacane)

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The aim of the study is to perform and present the synchronic and diachronic analysis of the Russian writer’s, Anton Chekhov’s (1860 – 1904), reception in Latvia in four most significant cultural historical periods that determined the establishment and formation of the writer’s “literary reputation” (I. Rozanov) in Latvia. The material of the study is essays, dedication poetry, translations, and staged performances to trace the borrowings and direct influences that form the “outer” and “inner” reception of Chekhov...

ART & HUMANITIES: Section Literature & Poetry2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ETHICS AND SUSTAINABILITY IN THE COMMUNICATION OF TALLINN CITY THEATRE

(STEF92 Technology, 2017, M. Kooskora, M. Ojasoo, L. Roostalu)

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Estonian Theatre is a unique phenomenon. In a population of 1.3 million, one million people visit the theatre every year. Tallinn City Theatre is one of the most renowned theatre companies in Estonia. In 2016, Tallinn City Theatre celebrated its 50th anniversary. Dating back to the Soviet times as Estonian Youth Theatre, a state-owned touring company made up of an entire class of fresh drama school graduates and a small number of well-known performers, it has transformed during five decades into an established, ye...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

PSYCHOLINGUISTIC ANALYSIS OF THE UNIVERSAL VALUE "SAFETY" IN THE EVERYDAY AND PROFESSIONAL LINGUISTIC CONSCIOUSNESS OF RUSSIANS

(STEF92 Technology, 2017, K. Bityutskikh, V. Akhramenko)

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Most current studies in the psycholinguistic analysis of universal values have only focused on the representation of those values in everyday linguistic consciousness. Little attention has been paid to professional linguistic consciousness. This indicates a need to identify the strategies of understanding universal values used by different professional groups as well as the dynamics of linguistic consciousness. Consideration of the contents of the universal value “Safety” is of vital importance for any modern soci...

ART & HUMANITIES: Section Language & Linguistics2017
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DESIGN OF ASSOCIATIONAL CULTURAL LANDSCAPES USING COGNITIVE TECHNOLOGIES

(STEF92 Technology, 2017, A. Gushchin, M. Divakova)

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This article concerns specifics of designing associational cultural landscapes. It demonstrates that, taking the object’s specifics into account, a special cognitive layer that determines the switch of a visitor’s motivation must be introduced in the laying-out process. It demonstrates that the switch of a visitor’s motivation can be controlled. Using the self-reflexing subject model suggested by Vladimir Lefebvre, the motivation control efficiency is evaluated for the first time. The article demonstrates that the...

ART & HUMANITIES: Section Architecture & Design2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

COMMUNICATIVE STRATEGIES IN PRESENTING MIGRATION CRISIS IN JOURNALISM

(STEF92 Technology, 2017, V. Novikova, N. Kunina)

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As journalism is viewed as a source and transporter of the values of the society and “the transfer of knowledge”, the study of its language is crucial when attempting to give a comprehensive analysis of the changes in axiological assumptions of the society concerning migration processes. This paper sets the goal of sorting out the most common communicative strategies used by political writers and analyzes by what language means and tactics they are mostly achieved. More than 200 articles dedicated to the problems ...

ART & HUMANITIES: Section Language & Linguistics2017
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LAND USE CHANGES AND LANDSCAPE STABILITY: A CASE STUDY OF RADISA CATCHMENT (WESTERN SLOVAKIA)

(STEF92 Technology, 2017, M. Vojtek, J. Vojtekova, A. Angelovicova)

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Landscape stability cannot be absolute because no living system in the landscape can be totally unchanged. Partial changes inside the landscape and changes in the whole landscape are directly related to the type of stability in a particular landscape component and to the spatial structure of the landscape. Stable patches represent areas that are identically used during the whole studied period. The aim of the paper is to analyze land use changes and landscape stability in a small catchment of Radiša watercourse (W...

SOCIAL SCIENCES: Section Regional and Economic Development, Infrastructure, and Policy2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 131-138 pp, DOI:10.5593/SGE
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MARKETING ANALYSIS AND ITS INFLUENCE ON CREATE POLITICAL MARKETING IN SLOVAKIA

(STEF92 Technology, 2017, S. Smolka, E. Smolkova, P. Strachon)

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The purpose of the article is how use of marketing analyzes in political marketing. Research question: what marketing methods and analyzes are used in the creation of strategy and political marketing political in Slovakia. The methodology we use are current scientific studies and own research to identify which analyzes are used in practice, these findings are used to evaluate and create conclusions. The main objective is identifying and research marketing analysis to be used in Slovakia. We have identified which m...

SOCIAL SCIENCES: Section Political Sciences2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

CONSUMER POWER AND EMPOWERMENT IN THE CONTEXT OF MARKETING ON SOCIAL NETWORKS

(STEF92 Technology, 2017, J. Hruska, P. Maresova)

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Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. In recent years, conventional means of communication have become increasingly ineffective, and have begun to give way to more innovative communication tools due, to...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2017
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FROM THEORETICIANS VIEWS ON THE SUBJECT OF MONUMENTALITY AND VISIONARY PROJECTS TO ARCHITECTURE OF THE SPECTACLE

(STEF92 Technology, 2017, J. Kotz)

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The current work takes the issue of views of theoreticians and visionaries of art and architecture relating to the category of the monumentality and monumental architecture, in which what is monumental reflects. These categories have always been specific phenomenon being particularly difficult to be analyzed. But when undertaken, historically and culturally specific episteme has been reflected in such analysis. Retrospection of different views presented in the work and formulated, inter alia, immediately after Wor...

ART & HUMANITIES: Section Architecture & Design2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE REVIEW OF SOME GLOBAL ECONOMIC RISKS AND THREATS IN THE MODERN WOLD ECONOMY

(STEF92 Technology, 2017, A.A. Khryseva, O. E. Akimova, L. V. Poluyufta)

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Background. The global economic crisis of year 2008 and the period of its overcoming have proved that existing risk management systems do not meet modern challenges. Moreover, many economists and specialists predict a new wave of crisis. In this regard, in the new economic realities both to the governments of states and to the business community is the task of creating a system for identifying, assessing and managing risks. To this end, the World Economic Forum periodically presents an analysis of the most dangero...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

METAPHOR INTERPRETATION IN BUSINESS DISCOURSE

(STEF92 Technology, 2017, A.Gabets, G. Khorokhorina, E. Orekhova)

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Being a multidimensional and complex issue metaphor has been considered frequent in fiction but rare and even non-existent in official discourse by classical books on stylistics for many years. Though many researchers still describe official communication as unemotional different political and business leaders nowadays often use various language ways of making their speeches more expressive including such figure of speech as metaphor. The research analyzes the use of the metaphor in business discourse which is rev...

ART & HUMANITIES: Section Language & Linguistics2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 115-122 pp, DOI:10.5593/SGE
Publication

IS ROMANIA READY FOR A WOMAN PRESIDENT? A STATISTICAL – TERRITORIAL APPROACH OF THE RESULTS OF THE PRESIDENTIAL ELECTIONS IN 2014

(STEF92 Technology, 2017, M. Istrate, E. Jaba, B.C. Balan, I.B. Robu)

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After the fall of communism, in Romania, as in other Central and East European countries, there have been major social and economic changes that were reflected in the way citizens take part in the political life. Women’s involvement in politics is a complex and multidimensional phenomenon which follows very contradictory and sinuous trends: starting from a high rate of female participation in the political life during the communism (only as representatives, but not as decision-makers), to an abrupt drop in the 199...

SOCIAL SCIENCES: Section Political Sciences2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ETHNIC AND CULTURAL ASPECTS OF THE PERSONNEL TRAINING (CASE OF THE PUBLIC HOUSING SECTOR IN TATARSTAN)

(STEF92 Technology, 2017, M. Mironova, S.Markova)

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This article examines formation and development of human capital as the key resource of the service economy. This article explores the issues of changing the requirements for the personnel of service companies and improving the system professional development within the framework of introducing managerial innovations at enterprises in this field. To carry out the research, the authors of the article used methods of structural, comparative and statistical analysis, as well as methods of scientific classification, p...

SOCIAL SCIENCES: Section Business and Management2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE USE OF FACTORING IN THE DEVELOPMENT OF THE ACTIVITIES OF RUSSIAN COMPANIES

(STEF92 Technology, 2017, A. Kashirtseva, Y.Vertakova, I. Parshutina)

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Modern economic relations require companies to constantly move forward, flexibility, innovative methods of production, management, improve their financial stability. Factoring has huge prospects of development in Russia, as it allows organizations to efficiently resolve the problems of liquidity and cash-flow. The relevance of the study due to the fact that the use of factoring in the activities of the enterprise allows to evaluate fairly the financial condition, increases the turnover of working capital, which in...

SOCIAL SCIENCES: Section Economics and Finance2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-95-7 / ISSN 2367-5659, March 28-31, Book3, Vol.1, 169-174 pp, DOI:10.5593/SGE
Publication

PERCEPTION AND DESCRIPTION OF PAINTINGS

(STEF92 Technology, 2017, V. Prokopenya)

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The aim of our study was to reveal the relationship between visual perception of the painting during free viewing and the following verbalization of the perceived information. Eye movements were recorded while 30 subjects were looking at the classic painting of a genre scene, and then they were asked to compose coherent verbal description of this painting. Comparative analysis revealed strong correlation between distribution and duration of the gaze fixations during free viewing and the following narration. The mo...

ART & HUMANITIES: Section Language & Linguistics2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-93-3 / ISSN 2367-5659, March 28-31, Book1, Vol.1, 511-518 pp, DOI:10.5593/SGE
Publication

TOWARDS THE ESTABLISHMENT OF A MULTILATERAL LEGAL FRAMEWORK FOR SOVEREIGN DEBT RESTRUCTURING

(STEF92 Technology, 2017, J. Grasis)

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Since the 2008 global financial crisis, there has been a wave of sovereign debt defaults and restructurings in different countries around the Globe. More than 10 countries have defaulted and restructured their sovereign debt with private creditors, including Greece, which in 2012 had the largest sovereign debt restructuring in history; also Argentina defaulted in 2014 and reached a settlement with creditors in April 2016. General Assembly of the United Nations adopted resolution “Towards the establishment of a mul...

SOCIAL SCIENCES: Section Law and Society2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-97-1 / ISSN 2367-5659, March 28-31, Book6, Vol.1, 187-194 pp, DOI:10.5593/SGE
Publication

ARCHETYPICAL CONCEPT “BETRAYAL”: A VARIANT OF CONTEMPORARY RUSSIAN LITERATURE (V. MAKANIN)

(STEF92 Technology, 2017, A. Stankevicha)

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The novel about the Chechen War “Asan” (“????”, 2008), where the concept “betrayal” has a structure-forming function, is the most significant text among the ones written by V. Makanin during the past decades. Key lexemes (it is repeatedly emphasized by the author himself) explain what is happening in the society: “to turn in” – “to betray” – “to sell”. The novel “Two Sisters and Kandinsky” (“??? ?????? ? ??????????”, 2011) constructs the concept “betrayal” in the context of the history of an individual human being...

ART & HUMANITIES: Section Literature & Poetry2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

ECONOMIC QUANTIFICATION OF THE INFLUENCE OF POPULATION STRUCTURE AND STRUCTURE OF HEALTHCARE PROVIDERS ON HEALTHCARE EXPENSES IN SLOVAKIA

(STEF92 Technology, 2017, B. Gavurova, M. Tarhanicova)

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By the year 1983, Slovakia was in mortality rating under the global average. After this year, mortality in Slovakia reached a level above the global average, which was affected by a stronger demographic aging process. Its impact is particularly evident in the increasing share of people over the age of 65 and the decrease in the proportion of people in pre-productive and productive age. In the coming years, Slovakia will have to cope with demographic aging issues and take action mainly in the area of health and soc...

SOCIAL SCIENCES: Section Sociology, Social Work and Digital Learning Innovations2017
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-97-1 / ISSN 2367-5659, March 28-31, Book6, Vol.1, 491-502 pp, DOI:10.5593/SGE
Publication

THE ROLE OF THE TRANS-SPECTATOR IN DE(s)FIGURATION. PARTICIPATORY ART AND THE POLITICS OF SPECTATORSHIP

(STEF92 Technology, 2017, L. Beldean)

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My paper and instrumental theater piece explore the ways in which the binary norms of performance can be effectively questioned and replaced with an exercise of reflection on alternatives to normed approaches to performance.With De(s)Figuration, I propose to create a performance environment in which messages are no longer conveyed via traditional structures to traditional audiences. Instead, a community is created which engages in a social, rather than purely artistic, performance. The relationship between the per...

ART & HUMANITIES: Section Performing & Visual Arts2017
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