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MARKETING ANALYSIS AND ITS INFLUENCE ON CREATE POLITICAL MARKETING IN SLOVAKIA
Abstract
The purpose of the article is how use of marketing analyzes in political marketing. Research question: what marketing methods and analyzes are used in the creation of strategy and political marketing political in Slovakia. The methodology we use are current scientific studies and own research to identify which analyzes are used in practice, these findings are used to evaluate and create conclusions. The main objective is identifying and research marketing analysis to be used in Slovakia. We have identified which marketing analysis of the political parties are doing what determines the choice of analytical techniques such as the process of evaluating the analytical process and how to implement analyzes in political marketing. This article consists of theoretical and practical part. Effective political marketing contains: strategy, internal analysis, research and addressable communication with voters. Most used analyzes that allow not only to establish the preferences of voters but also can change political marketing party or candidate. The contribution systematizes information on why and how to use new methods in political marketing and the importance of marketing analyzes.
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