Scholarly record

ETHNIC AND CULTURAL ASPECTS OF THE PERSONNEL TRAINING (CASE OF THE PUBLIC HOUSING SECTOR IN TATARSTAN)

M. Mironova, S.Markova

Abstract

This article examines formation and development of human capital as the key resource of the service economy. This article explores the issues of changing the requirements for the personnel of service companies and improving the system professional development within the framework of introducing managerial innovations at enterprises in this field. To carry out the research, the authors of the article used methods of structural, comparative and statistical analysis, as well as methods of scientific classification, peer reviews, pedagogical experiment, and others. The authors of the article justified that the shift in the dominants of competition in the service sector from the price factor - to the quality of goods and services, can be realized on the basis of developing the level of competence of the staffing of enterprises and the formation of an organizational quality philosophy. On the example of the Republic of Tatarstan (Russian Federation), national cultural features of the organizational behavior of workers in the housing and communal sphere have been revealed. The materials of the article are of practical value for the management of enterprises in the sphere of services, interested in the formation of key competencies of personnel, as well as educational organizations engaged in training personnel for the service sector. Based on the theory of social and culture management the authors showed that the shift in the focus of competition among housing and communal companies from the factor of price to the quality of services may become a reality through developing personnel skills and shaping a quality vision for organizations.

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