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The relevance of social media is increasing every year. Social media is an im-portant channel for marketing communication of airlines all over the world. In modern environment, social media ensures fast and purposeful reach of target market. However, the extent of communication in social media in case of airlines in Central and Eastern Europe remains unspecified. Such a lack of knowledge supposed the purpose of this pa-per: to analyse marketing communication in social media in case of airlines in Central and Easte...

In the face of increasing complexity, variability, and unpredictability of conditions in which modern organizations function, there is a need for new ways of conceptualizing leadership. A discussion arises, concerning the question whether leadership is focused on a single leader or distributed across a number of individuals, whether leadership is best understood as a specialized role or rather as a shared influence process, whether it is a deliberate or rather an emergent phenomenon. This article is part of this d...

The report describes effective and non-effective communication tactics that implement a basic communicative strategy of the main communicant (tourism manager) a persuasion strategy. The specific nature of verbal reasoning strategy is determined in comparison with a persuasion strategy. The response (reactive) actions of the passive communicant - a client of the travel agency - are presented. A comprehensive analysis of cooperative and confrontational strategies using methods of interpretation and description, gene...

This article presents the main research results of the needs of the Russian tourist destinations in the development of friendly projects. Since 2014 there have been significant structural changes in the structure of inbound tourism in Russia. The greatest growth often shows the tourist flows from the countries of the Asian and Pacific region. Practice of information search, choice, and behaviour in the visit of tourists from these regions are different from the habits of the Russian and European tourists. It is ob...

The article is aimed at the research of the modern human being in the conditions of rapidly developing high technologies. In present period the philosophy has to consider two very significant factors. The first factor is challenges of a modern technogenic civilization and rapidly developing technologies; the second - a non-equilibrium and unstable state of the contemporary world. The principal openness of the future requires a new methodological strategy. From the point of view of methodological approach, the sear...

The purpose of this article is to identify the difficulties of written medical discourse genres that may be encountered by a medical discourse translator and should be introduced to the intended translators in this field. For this purpose, a survey of professional translators was conducted to identify the most common genres of medical discourse which they encounter in their professional activities. It resulted in the following list of medical discourse genres: instruction for medical use, case history, medical dru...

The results, the work aims to transform the world through culture, to urge tourists to travel to knowledge, to educate in terms of culture and civilization of vine and wine, heritage and national identity. Knowledge economy requires an interdisciplinary approach to data and information. As a result, knowledge becomes the essential component of any economic development, regardless of the field. Consumer needs of tourism are growing, growth causing continuous adaptation of tourism through innovative products aimed a...

The architectural and art historical heritage of Salona, the capital city of the Roman province of Dalmatia, is enormous in scope. A considerable amount of data on the research sites in the city and serendipitous discoveries of its art objects, has however been lost. This study engages with the dispersed data in the literature and archives by an interdisciplinary approach that results in a synthesized work which includes previously unpublished documents and lost objects. The sources in this study are historical-li...

In the context of the gloablizing world and the developing Russian society with its ethnopolitical and ethnocultural specifics arises the necessity of organzing intercultural dialogue both internally and externally. History education is essential for achieving this goal. Before reaching its modern state, history education in the Republic of Sakha (Yakutia) passed through several stages which are outlined in this article. The most important changes took place in the 1990s. That stage saw the emergence of new types ...

This utopian thought that everything should be beautiful is seemingly simple to prove. But if everything was beautiful, what would the rest be? Again, you have to start with the words of a philosopher far from simplicity. We can start with Friedrich Schiller’s contradictory statement that “Beauty (...) is a form that does not require any explanation, or is a form that can be explained without concepts.” For an architect detached from any explanation of the philosophers it can be difficult. However, we would like t...

In the article the factors influencing formation of system of corporate governance and corporate social responsibility in Russian companies. Considering corporate social responsibility as a subsystem of corporate governance is confirmed by the international trends of strengthening the strategic nature of corporate social responsibility, focused on creating value for business and society as a result of interaction of stakeholders. The authors propose a universal algorithm for integration of corporate social respons...

With the establishment of Soviet power, there have been changes not only in socio-economic development, but also in the scientific and educational complex of Siberia. In the first half of the 1920s, the academic community of physicists was able to partially realize their ideas about the establishment of a research institute that would unite the efforts of physicists in the region. The article focuses on the study of the specificities of the structure, financial position, main directions and key results of the Inst...

Education represents one of the most powerful tools that a society can use for sustainable development. Nowadays, the role and the importance of education for individuals and society at large is continually growing. Some of the advantages that can be obtained through sound education processes can be as follows: we will be able reduce poverty, increase income, enhance economic growth, promote healthier lives, diminish fertility rates, reduce the prevalence of malnutrition, reduce maternal deaths, prevent HIV transm...

Objective: To describe the dynamics of the joined currency and stock markets system in Russia and study the behavior of significant unobservable components of system state, in particular the dollar investment in the Russian currency. System structural model is proposed in which the main short-term control variable is the price of oil and when investing in currency rubles mass is taken from the stock market and vice versa. We use logarithms to obtain a linear relationship between due output vector and state vector....

The purpose of the research is to compare the main two important stock market indices for the Tokyo Stock Exchange: the Nikkei Stock Average Index (NIKKEI 225) and the Tokyo Stock Price Index (TOPIX), both from the composition, calculation methodology and base value, but also taking into account the changes in volatility using the asymmetric Generalized Autoregressive Conditionally Heteroscedastic processes. The paper tracks the application of time series analysis in financial markets. To do this, I chose the Toky...

This article presents the problem of postmodernism in the Contemporary Society and what is the impact for the human life and for the Orthodox Church. Through a sort of affordability backed by the thirst for crazy survival and consumption, the postmodern society promotes a number of taboos that depersonalizes the human nature in its existential meaning. Drugs, exacerbated eroticism, pathological personality disorders, are the result of the lack of an alternative. Therefore, the principal role of the Christianity is...

The results of the study of the content of representations about professional success and attitude towards it in connection with the professional motivation, purpose-in-life and value orientations of 90 students of the South-Russian universities are presented. The complex internal relations between the representations about professional success, values and professional motivation of the person are discussed. The orienting, motivating and evaluative functions of the representations about professional success are an...

One of the main characteristics of the Russian economy is mixed, which results in the coexistence of enterprises and industries with different technological development levels. The predominance in the economy sectors using technologies of the third and fourth technological structures determines the necessity of measures industrial policy development ensuring the balanced development of the industrial complex. The economic potential development of territorial-industrial complexes based on the interaction with devel...

Changes related to the development of society are gradually reflected in language, primarily in its vocabulary. Vocabulary of a particular national language is not constant but it changes continuously – words, which are not used or are obsolete, are replaced by new words – terms – which are necessary to determine, designate and express precisely new objects and concepts of extralinguistic reality. New words are most commonly formed as denominations for new concepts and objects characteristic for particular branche...

The paper, as the title has announced, proposes a discussion about the religious dimension of Education provided by Father Ivan Kulîghin, major personality. Attempts of his biography to have been reconstituted caused, in time, various controversies. Monk Ivan Kulîghin was born on the 24th of February to Elet (Orel) in Russia. He belonged to one of the greatest spiritual Russian centers, Valaamo Monastery, which after the communism’s installation, had been savagely destroyed by the Soviets. So, the Russian monk had...

The poverty as a social problem in post-communist countries began to be an important issue in social and economic sciences at the beginning of the nineties. In the Czech Republic, the poverty is a social problem, which includes both types of polarizing poverty - objective poverty (mostly income poverty) and subjective (emotional or situational poverty). Both types embody their possible consequence – a multidimensional deprivation (Sirovátka, Mares, Ve?erník, Green, 2002). Deprivation in the context of our project ...

Living organisms have been constantly adapting to the specific environmental conditions of the most diverse places in the world and have developed a balanced relationship with nature that is particularly interesting to observe in extreme conditions. The landscapes are continually influenced, even shaped by natural forces. Many of the beautiful natural formations are created by the water and wind erosion. The creations of humans are quite a different case. Architecture hasn’t evolved yet to be a natural part of its...

The State educational standard has defined the requirements for the results of education in the level of Primary school, among which an important place is occupied by interdisciplinary (“meta-subject”) results that help children with the developing the ability to learn. Achievement of interdisciplinary results is possible only if students have sufficient level of self-regulation. Self-regulation means regulation one's own activities, including situations of choosing different ways of realizing one's activity, acco...

The paper, based on the field ethnographic data of the researcher, is dedicated to Nauryz (Navruz) or New Year - the holiday of awakening and resurrection of nature. Great importance is given to the preparation of ritual food - "Nauryz kozhe" or "nauryzdy?". This dish is supposed to consist of seven food components: meat, wheat, rice, etc. The main characteristic feature of this ceremonial meal is a sign of abundance, which is habitually interpreted in connection with the "magic of the first day", meaning that the...

European integration is probably the most successful example of integration in the world. After World War II six of European countries – France, Germany, Italy, Belgium, Luxemburg and the Netherlands decided to cooperate more closely - mainly in the field of the economic cooperation (only later in political one). And it worked. The process of integration deepened slowly but effectively and more countries decided to join, the United Kingdom as well. The United Kingdom became the member of the European Communities i...

For a long time in economic science, it has been assumed that economic evolution is developing along a trajectory: the agrarian economy - the industrial economy - the post-industrial economy. The crisis lines of the 20th and 21st centuries forced us to change our view on this issue. De-industrialization occurred in a number of developed countries of the world. It caused a crisis in the economy. Therefore, there was a need to develop a new concept. This is the concept of a new industrial society. The purpose of the...

Russia-USA economic relations are subjected today to new realities, which imply a combination of effects, including geopolitical situation in Crimea and Eastern Ukraine, mutual economic sanctions that coincided with other negative phenomena in the Russian economy, such as the dramatic drop in oil prices and depreciation of rouble. These events have seriously affected trade and investment statistics with USA. During last years U.S.-Russia economic ties were relatively limited and now they are decreasing. The USA is...

In recent years, both sports performance and sports sciences have progressed a lot. In this context, the assessment of coordination abilities is an extremely difficult action, because they are particularly complex and are found in a multitude of situations. The most significant techniques used to assess them are kinaesthetic sensitivity (measured with the kinesimeter) and the sense of balance. From a physiological point of view, postural balance is attributed to static kinesimetry and is achieved by the dynamics o...

Nowadays the increase in effectiveness of education management and in the system of education assessment implementation is the key factor of modernization of Russian education and the level of human capital asset. The distinctive feature of present stage of education development in the Russian Federation is regionalization and municipalization. The development of common educational space taking into account national and regional specific features of federal subjects, uniqueness of natural and geographical, social ...

This paper focuses on the spatial distribution of social and business activities using geoinformation technologies. Previously, only a spatial population density was studied in this way. It was shown that the spatial density of the population exponentially falls from the city center to its outskirts. This law was called Clarke's law. To study spatial magnitudes we used a freely distributed GIS – QGIS project. The data from the open geoinformation project OpenStreetMaps was used as a source of data on the location ...

One of the main goals of the state economic policy is to increase the level of the human wellbeing. Population is an important part of any economy, demographic policy is an important part of economic policy. Nevertheless, the directions of this policy differ significantly in all the countries depending on the prevailing conditions. In some countries, programs aimed at population growth are the priority, in others the policy is focused on population regulation. Over the past 50 years, the world’s population has inc...

The paper deals with the first translation of the IAS-R psychological test (Revised Interpersonal Adjective Scale by J. S. Wiggins) and its application during the pilot study at the Faculty of Education at the University of South Bohemia. The Interpersonal Adjective Scales provides an efficient and structurally precise measure of major dimensions that underlie interpersonal transactions: Dominance (DOM) and Nurturance (LOV). Furthermore, eight octants are defined within the 64 scaled items that describe specific p...

The rapid development of scientific research, involving numerous improvement of production processes, technologies, management practices, determines the necessity of personnel of appropriate qualifications involvement. The change of generations of technology in the production activities occurs, according to various estimates, every 5-10 years. This means that the education received by plant personnel 10 years ago, is outdated and does not meet the requirements of the moment. And this, in turn, implies the need for...

The research considers the efficiency of using the regional component with the aim of teaching tolerance to students. The aim of the study was to reveal that the intensive implementation of elements of the regional component involving region related data in English lessons allows teachers to apply the principle of multiculturalism, which is focused on a sociocultural group with its main components - religious, political, ethnical, class, language, professional, gen-der, age peculiarities. Enriching the content of ...

The most important condition for stable social and economic development of the state is the support of small and medium-sized businesses, including the basis of ensuring the availability of financial resources. If the business does not have the possibility of direct financing through the banking system, factoring becomes an effective tool for replenishing working capital; existing competition on commodity markets determines the need for a flexible interaction between the supplier and the buyer in the conditions of...

From 2008, an increase of Russian Federation ambitions has induced public demand in EU countries to strengthen their military power. A new recruitment wave is affected by economic struggle, previous downsize of overall equipment, still unfit legislation and low willingness of young generation to serve in order to protect our globalized society. When recent eligible pool of society does explicit difficulties to recruit, then gravity of our interest will have to be pulled to upcoming generation. Moreover, current mi...

The meaning of confidence between manager and employee get more and more famous in the modern art of leadership. It’s no more enough that an employee gets a fair or good salary in a company, what can secure its employment. Also other factors, same as the environment or the relationship to the supervisor must be positive to bind employees to their companies. But what kind of influence has the factor “confidence” for real? Is it really so important, that leaders have to build up a personal relationship to their empl...

This article examines the processes in which regional, national, and ethnic identities are formed in the area of the Krasnoyarsk Territory and the city of Krasnoyarsk. In this context, great emphasis is placed on migration processes and the particular form of ongoing cultural interaction between the host population and migrants. An association experiment method that allows us to reveal and analyze consciousness-related attitudes and images combining intellectual, practical, and sensual experiences that are reflect...

Background. The issues addressed in the article are of particular relevance, being in line with the main current trends in methodology of teaching foreign languages in Russia and abroad. The aim of the article is to present results of building a model of the development of autonomous learning skills among Yakut native students. Method. The research has revealed that there is a strong correlation between the content of the foreign language teaching in Russia and the development trends of the Russian society; the le...

The Western Balkan countries during the last three decades go through successive changes which sociologically are articulated as "social transition". The transition process represents a social change that is primarily political in nature, but that ultimately affects every pore of the society. This radical transformation brought up the debate over the new values against the old ones, about the nature and construction of the new society, etc. Macedonia as a country with mixed multicultural and multiethnic society ha...

The objective of a country’s economic diplomacy is to gather all foreign policy instruments and to consequently implement them successfully, in order to advance the economic interests of the country itself. Therefore, economic diplomacy must be ensured by an efficient framework for institutional cooperation which is aimed at furthering a country’s economic interests abroad. The cooperation with international organizations, mainly economic organizations such as World Trade Organization and Organization for Economic...

The aim of this research is justification of differences in legal regulation of men and women’s labor, caused by particular support of women and revealing importance of well-balanced differentiation of their labor conditions. For these purposes normative legal acts, containing standards of labor law and also Conventions of International Organization of Labor were analyzed. Among basic conclusions, made during research, we can note the following ones. First, employers’ unwillingness to conclude labor contracts with...

Employees’ appraisal belongs among one of the most demanding and sensitive management tasks in many organizations and therefore some managers deliberately avoid this activity and consider it to be unnecessary and administratively burdensome. The aim of the article is to explain the very important issue of the evaluation of employees - environmentalists in organizations. The difference between the performance management and the performance appraisal is explained and the roles and responsibilities of specialists in ...

The article is focused on the analysis of views of Russian youth on religion, religious values, and The Russian Orthodox Church. The survey of value orientations of the youth in one of the largest regions of Russia (Nizhny Novgorod Region) became the source of the empirical material of the research. This region is considered to be a federal indicator of many socio-economic indexes including religious and confessional ones. The data and information about religious views of the younger generation were collected with...

In a socially-oriented state, the welfare is a key area of socio-economic development. The authors defined the place of economic security in the system of the welfare of individual and the area of residence. The article examines the risks posed to the welfare of individual and the area of residence in the Russian regions. Based on a comparative analysis of studies related to various aspects of risks, the authors proposed a classifier of risks for the welfare of individual and the area of residence (risk of poverty...

The model of human activity in spheres of vital activity is presented. The social, industrial and ecological spheres of human activity in the Arctic micro-territory were chosen. The model in the formalized form is a system of six econometric equations. As the Arctic micro-territory, the Nenets region of the Russian Federation was chosen. Each sphere of human activity is estimated by indicators. The human development potential is assessed by the human development index. The notion of sustainable development in the ...

The relevance of the study is determined by the need to select indicators that assess the level of housing and communal development of municipalities in the metropolitan area and methods for assessing the degree of interterritorial differences in the housing and municipal development of the urban agglomeration in order to identify these differences and, subsequently, to carry out a set of measures for their equalization for harmonious development agglomeration as a whole. Based on the main alignment objectives and...

Corporate social responsibility (CSR) is becoming popular concept in both academia and business practice. The increasing expectations of stakeholders to transparent and responsible running the business implies the measurement and disclosure of company's impact on society and the environment. It is the transparency in business practice that is the foundation for building a responsible organization. Ensuring that transparency is linked to effective and clear communication with stakeholders. The paper aims to highlig...

The article is aimed to follow the process of establishment and development of national approach of such international actors as Turkey, Iran and Saudi Arabia to the new international subsystem within Central Asia taking place at the first decade after the Soviet Union collapse. The authors focus on analysis of detailed and pragmatic fundamentals of political drivers of Islamic countries’ implementation of the foreign policy course in Central Asia. The work focuses on the identification of the idealistic and pragm...

The aim of this paper is to present an ongoing research project „Paradigm Change of Mental Health and Well-being in Lithuania: Towards Empirically Valid Model” (2015-2017) and part of its results (research project is granted by Research Council of Lithuania). This project is aimed to contribute to the paradigmatic change by scientific research and evaluation of efficacy of pharmaceutic and psychotherapeutic treatment to psychological and social functioning, and to estimate economic burden of treatment and mental d...