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Year: 2021Subject: SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Ageclear all
Showing 1-31 of 31 records
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8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

ANTIBIOTIC- INDUCED ACUTE KIDNEY INJURY: A SINGLE-CENTER EXPERIENCE

(SGEM World Science, 2021, Magda Petrescu, Andreea Grosu, Anamaria Trandafir, Liliana A. Tuta, Camelia Pana)

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Antibiotics represent one of the most used classes of medications since the discovery of penicillin by Alexander Fleming in 1928. A significant percentage of antibiotics and their metabolites are excreted in the urine, leading to a high concentration in the kidney that may often cause renal impairment. Medication-induced nephrotoxicity represents one of the most common causes of acute kidney injury (AKI) in hospitalized patients. Clinical manifestations are variable, ranging from mild to severe forms, requiring re...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

ARCHITECTURE AS A SURROGATE FOR URBAN PLANNING - THE CASE OF HOUSING DEVELOPMENT IN SPLIT (CROATIA) IN THE FIRST DECADE OF THE 2000S

(SGEM World Science, 2021, Ana Grgic, Sanja Matijevic Barcot)

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After decades of well-developed public housing programs in the Yugoslav socialist state, the socio-political shift of the 1990s introduced new challenges into the housing domain: privatization, ownership redistribution, and market liberalization. These processes were accompanied by deindustrialization as well as economic and refugee migrations, which caused a new housing crisis. The withdrawal of the state from housing investment on the one hand, and the instrument of the ‘detailed urban plan’ on the other, le...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

ASSESSING EXPOSURE TO EPO-TEC 330 POLYMER COMPOUND AND ITS EFFECTS ON HEALTH OF WORKERS EMPLOYED AT FIBER-OPTIC PROCUDTION

(SGEM World Science, 2021, E. Vlasova, A. Vorobyova, I. Leshkova, O. Gorbushins, A. Krivtsov)

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Contemporary polymer composites exert polytrophic influences on workers’ bodies. Among them there is a unique composite based on low molecular silicon-organic oligomers, namely, EPO-TEK 330 compound. Effects produced by this compound on a body remain unkn

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

B-CELL ACTIVATION FACTOR (BAFF) - EXPRESSION PARTICULARITIES IN PATIENTS WITH THYROID AUTOIMMUNE DISEASE AND VITAMIN D DEFICIENCY

(SGEM World Science, 2021, Seila Ibadula, Doina Raducan, Eduard Circo)

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Aims: to determine correlations of the serum level of B lymphocyte activation factor in patients with thyroid autoimmune disease and vitamin D deficiency. Material and method: The study included a number of 52 patients, distributed in 2 groups - Group 1-

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CITY BRANDING AND UNIVERSITIES: HOW CITY BRANDS CAN USE UNIVERSITIES AS PART OF THEIR STRATEGY

(SGEM World Science, 2021, V.-A. Briciu, Maria Gherghinoiu, M.-G. Groza, Arabela Briciu, Claudiu Coman)

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City branding is a topic discussed very much in tourism and also in marketing, its impact being visible in both fields. While tourism is concerned with city branding because it can help destinations attract more tourists and make more profit, the marketing field is trying to find new ways to promote, position and differentiate city brands in order to gain a competitive advantage in this overcrowded market. On the other hand, city brands can also provide benefits regarding consumption behavior of customers, who are...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CITY BUILDING REPRESENTING FINANCE: THE TRANSFORMATIONS OF SOCIALIST HOUSING MODELS AND THEIR SPATIAL OUTCOMES IN CROATIA (1945-1965)

(SGEM World Science, 2021, Sanja Matijevic Barcot, Ana Grgic)

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Beginning with the ideological premise that a flat, a place to live, was a basic human right, the socialist state assumed the obligation of securing this particular right for its citizens. Therefore, in the midst of the post-war housing crisis, Yugoslavia (of which Croatia was one of the constituent republics) introduced the so-called 'socially organized strategies of housing construction.' The financial aspect of these strategies, often defined through the syntagm 'state-financed' or 'publicly-financed,' consiste...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CLINICAL AND TECHNICAL LANDMARKS IN FIXED PROSTHETICS

(SGEM World Science, 2021, Lucia Elena Moldoveanu)

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Introduction: Today, for the construction of a dental bridge, modern technologies and materials allow both the aggregation elements and the bridge body to be made in a single stage in the prosthesis of small or medium edentations. In the practice of makin

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CLOUD SERVICES PROVIDERS EVALUATION MODEL FOR DESIGNING HIGH PERFORMANCE, REAL-TIME IOT BIG DATA SOLUTIONS

(SGEM World Science, 2021, K. Dineva, T. Atanasova)

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Cloud technology is the backbone of the delivery pipeline of just about every digital service today, from social media and streaming entertainment to connected cars and autonomous internet of things (IoT) infrastructure. Studies show the expectations are more than 15 billion IoT devices to be connected to Cloud services by 2029. Upcoming or new ultra-fast networks such as 5G and Wi-Fi 6E mean that more IoT data will be streamed to and from applications hosted in the cloud. Cloud services and infrastructure essenti...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

CONTEMPORARY E-HEALTH APPROACHES - ONLINE REHABILITATION THERAPIES

(SGEM World Science, 2021, E. T. Avramescu)

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The COVID 19 pandemic gave us a major lesson in terms of readiness to answer critical situations, especially in the health sector. Regulations and restrictions in this period decreased dramatically the access to classic medical services and leaded to a sudden shift for online medical services. Digitization of the complex decision-making process of diagnosis and treatment is probably the most challenging paradigm shift in medicine; it requires radical changes in legislation, infrastructure, skills, abilities and co...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

COUNTRY BULLYNG AND PUBLIC SHAMING FOR OUTDOOR TOILETS

(SGEM World Science, 2021, Claudiu Coman, Angela Repanovici, A. D. Scarlat, Anca Lautaru)

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In the context of political correctness, we can also discuss the bullying to which some countries and populations are subjected, about the individual one. The problem of the toilet in the yard can be approached also from this perspective of bullying and public shame, not only as an economic indicator. The fact that the evolution of the development of countries is measured in relation to the number of households or people who still have a toilet in the yard has become a discriminating factor for populations in less...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

DIGITAL TECHNOLOGIES AND COVID CHALLENGES IN TERTIARY EDUCATION

(SGEM World Science, 2021, Emil Velinov, J. Sanchez-Garcia, R. O. Daderska, L. O. Siguencia, Y. N. Akarcay)

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Digital technology development has been emerging in the last couple of years. Moreover, the pandemic period has accelerated the implementation of various video conferencing systems. Nowadays, virtual collaboration became imperial not only in the secondary, but in the higher education as well. Wide variety of digital platforms have become common practice in adult education regardless the age category of learners and educators. Furthermore, the digital disruption radically has changed how the educators and learners ...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

EVALUATION OF INDOOR RADON IN STATE SCHOOLS IN DISTRICT KARDZHALI, BULGARIA

(SGEM World Science, 2021, K. Ivanova, D. Dzhunakova, B. Kunovska, Z. Stojanovska, J. Djounova)

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Radon exposure at schools may have a considerable public health impact. The exposure and respectively the health risk is related with CRn and time. The schools are buildings with public access, where the children spent long period of life. The main objective of the study is to evaluate the indoor radon concentrations as an important air pollutant in school buildings of Kardzhali districts, Bulgaria, as a first step in controlling and reducing the children exposure. The measurement of radon concentration was made i...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

EVALUATION OF THE QUALITY OF EDUCATIONAL ENVIRONMENT AT HEALTH CARE FACULTIES USING STANDARDISED QUESTIONNAIRE – DUNDEE READY EDUCATION ENVIRONMENT MEASURE (DREEM)

(SGEM World Science, 2021, Iva Volesova, Ivana Lamkova)

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Educational environment is the most important factor that affects student’s motivation, ambitions, and their emotional state. It can also be a detrimental factor to student’s persuasion of higher education and can demotivate students from staying in health care. [1]. This research paper used literature review to find studies that used Dundee Ready Education Environment Measure (DREEM) questionnaire, which was developed by Sue Roff, to evaluate learning environment. [2] The questionnaire was translated into Cze...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

EXTENDED METHOD OF RESTORATION RETOUCHING IN THE NEAR-INFRARED SPECTRUM

(SGEM World Science, 2021, Dijana Nazor Corda, Jana Ziljak Grsic)

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The overpainted layers reveal the artist’s working process, the way he created his work in different phases until the final painting. Photographing paintings in near-infrared spectrum (NIR/IR reflectography) also provides protection against counterfeit art paintings. This paper investigates the intrinsic properties of colorant twins based on the InfraredArt theory, which expands the knowledge about the light absorption response in the visual (V) and near-infrared spectrum (NIR). The key support for the establish...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

HUMAN HEALTH RISK CAUSED BY COMMON SOURCES OF IONIZING RADIATION

(SGEM World Science, 2021, J. Sinovsky, E. Bencikova, I. Astaryova)

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The effects of ionizing radiation on the basis of cellular losses of radiation to the body can cause disease changes of various kinds, which can manifest themselves over several days, weeks, and others over the years to decades. From the point of view of an integrated organism, the effects of ionizing radiation extinguish deterministic effects, where the effect occurs naturally after reaching a certain radiation dose and stochastic effects, where the probability of damage increases as the radiation dose increases....

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

INTERLEUKINE 1 - IN SERUM AND SALIVA IN PATIENTS WITH CHRONIC AUTOIMMUNE THYROIDITIS ASSOCIATING CHRONIC PERIODONTITIS – PARTICULARITIES OF EXPRESSION

(SGEM World Science, 2021, R. Circo, Seila Ibadula, C. Circo, V. Badea)

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Objectives: To identify quantitative variations of serum and saliva IL-1b related to the intensity of periodontal damage in patients associating thyroid autoantibodies. Material and method: The study group included a number of 70 patients with chronic autoimmune thyroiditis (CAT), that had oral examination and are classified by the presence and severity of chronic periodontitis (CP) lesions - mild (n = 20; 20.5%),medium (n = 14; 20%), severe (n = 12; 17%) and the absence of periodontal lesions (n =24; 34.5%). Seru...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

MEASURING THE MEDIA IMPACT FOR PUBLIC OPINION ON THE PERFORMANCE OF POLICE PERSONNEL

(SGEM World Science, 2021, Angela Repanovici, Claudiu Coman, Adrian Tuliga, Doina Draguinea)

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The purpose of the study was to assess the impact of materials contents presented in the media and social media in the formation of public opinion on the activity and performance of the police institution. The hypothesis of the study was: H1: the public image is distorted in the presentation of the media message H2: we are dealing with an informed public, which recognizes "fake-news," subliminal messages, persuasion, and manipulation techniques H3: personal experience or more extensive documentation is significant...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

NEW FORMATS OF VISUAL COMMUNICATION OF FASHION BRANDS IN SOCIAL NETWORKS

(SGEM World Science, 2021, Stepan Filenko)

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The article presents the results of the study of visual communication formats of fashion brands in social networks. The main effects of communication are considered; the results of the analysis of cases containing the techniques and means of visual commun

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

PATHWAYS TOWARDS THE RENAISSANCE OF THE BUILT ENVIRONMENT: LINKS BETWEEN THE APPRECIATION OF GREEN SPACES IN THE DECAMERON AND DURING THE COVID-19 PANDEMIC

(SGEM World Science, 2021, Barbara Solyom, Patricia Szabo)

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Recent research on the use and health benefits of urban green spaces and their role in people’s coping strategies during Covid-19 has been reviewed, in order to be contrasted with the frame story of The Decameron. The landscapes and gardens of escape from the physical and moral impacts of the plague in Boccaccio’s frame story correspond to the role of urban and periurban green spaces in the uncertainty and threats of the current pandemic. The coping strategies in both of the examined cases are similar in that ...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

PREGNANCY AND CKD: ALWAYS A CHALLENGE!

(SGEM World Science, 2021, Elena Ciciu, A.M. Pasatu-Cornea, M. Nutu, A. Grosu, L.A. Tuta)

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Pregnancy associated with chronic kidney disease (CKD) have a significant fetal and maternal risk, including developing preeclampsia, prematurity and progress of renal function. Is CKD a barrier in conception? The aim of the study was to monitor the maternal and fetal evolution and complications occurring during pregnant patients with different degrees of CKD. Our study used a descriptive and prospective plan for analyzing pregnancies of women with CKD and the fetal and maternal impact of it. A total of 23 patient...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

REDUCING THE SCALE OF DIGITAL EXCLUSION FOR OLDER ADULTS AS AN EXAMPLE OF DIGITAL ADAPTION

(SGEM World Science, 2021, Sandra Veinberg)

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Digitalisation was introduced very rapidly into the daily lives of Northern Europeans and, therefore, this process brought with it significant change to many daily spheres and routines for the country’s population. Nordic countries (including Baltic countries) often top the rankings in terms of innovation and digitalisation, positioning themselves as the digital leaders of Europe. The Baltic region is emerging as Europe’s innovation hub. It is not always easy for senior citizens to adapt to these changes. Mode...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

SILICA DUST EXPOSURE, STILL PRESENT ISSUE FOR DOCTORS

(SGEM World Science, 2021, Raluca Andreea Smarandescu, Agripina Rascu, Ma.-R. Otelea, C.-M. Handra, I.-M. Calutu)

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The secondary interstitial lung diseases have been an intensely debated topic lately. Recent research describes increasingly more associations between various occupational hazards and the incidence of pulmonary fibrosis. Even the well-known category of pneumoconioses, in which silicosis has a long-established inclusion, continues to raise challenges and create delays in diagnosis while affecting the patient's psychological and social wellbeing. The diagnosis delay also avoids the decision to end the exposure that ...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

SOME ASPECTS OF THE SCREEN DIGITAL READING IN THE CONTEMPORARY MEDIA LANDSCAPE GENERATION’S

(SGEM World Science, 2021, Sandra Veinberg)

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Children are growing up in a digital environment and, from early on, they get used to watching films and images first and foremost, well before they learn to read. The screen keeps entertaining even very young “illiterate”. Slowly but steadily the screen becomes the child’s best friend and their main window onto the outside world, as determined by digital addiction. It contains moving pictures and is predominated by fascinating narratives. Therefore, within the framework of this study, it seemed important to...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP

(SGEM World Science, 2021, Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In order to determine the possible selected dependencies, experimental studies were carried out in natural conditions in one of the chain clothing stores located in a shopping mall in Warsaw, where an audiomarketing strategy is implemented on a daily basis. Three situations were examined: without music, with instrumental classical music and with vocal-instrumental popular music. The research was conducted for three days, between 10 a.m. and 1 p.m., in a system of floating modules, so as to take into account the different traffic of customers at specific times. Due to the specificity of the brand perceived as a family store with an assortment intended for children, women and men of all ages, the obtained results were analysed together (N = 246). The following aspects were measured: the number of people who entered the store in a given module, the number of people who made purchases, the structure of purchases and the value of purchases (total and average). The results showed that the largest percentage of consumers decided to buy during the condition with popular music (day I – 58%, day II – 67%, day III – 68%). However, in total, the store achieved the highest profits when classical music sounded. At that time, consumers decided to choose higher-priced and "high-end" items. The obtained results are discussed in the context of the psychological knowledge activation effect, the psychobiological theory of musical preference and the hierarchical model of musical semantics. The overall discourse leads to the ethical doubts regarding the deliberate introduction of peripheral auditory stimuli into commercial spaces.)

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Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In order to determine the possible selected dependencies, experimental studies were carried out in natural conditions in one of the chain clothing stores located in a shopping mall in Warsaw, where an audiomarketing strategy is implemented on a daily basis. Three situati...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE EFFECTS OF THE BEATLES CULTURAL MOVEMENT ON DIFFERENT GENERATIONS. CASE STUDY: ROMANIA AND JAPAN

(SGEM World Science, 2021, Luiza Iuliana Mesesan-Schmitz, C. Coman, Vlad Batranu-Pintea, Ecaterina Coman)

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This paper aims to highlight the impact that The Beatles have had over the generations on the lifestyle and self-image of individuals who listen to this music. This aspect leads to the creation of musical identities, which can reduce social-cultural barriers as well as language barriers between fans from different socio-cultural contexts. We want to highlight the fact that regardless of the cultural context in which people live, the quality of being a fan of a pop-rock band, can be a means by which people can redu...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE ETIOLOGY OF LIVER CIRRHOSIS AND THE RISK OF ACUTE KIDNEY INJURY

(SGEM World Science, 2021, Anamaria Trandafir, Eugen Dumitru, Andreea Grosu, Magda Petrescu, Liliana A. Tuta)

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Background: Acute kidney injury (AKI) is an important complication of liver cirrhosis, that increases the mortality in the cirrhotic patients, usually diagnosed as hepatorenal syndrome (HRS). However, there is no proven link between the etiology of liver cirrhosis and the risk of kidney injury. Methods: We conducted a retrospective study on 171 patients with liver cirrhosis admitted to our clinic during a year. We compared data on Child-Pugh and Meld-Na scores, neutrophil-to-lymphocyte ratio (NLR), serum creatinin...

SOCIAL SCIENCES: Section Information and Library Science2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE POSTAGE STAMP, A SMALL WORK OF ART, MADE BY USING THE INFRAREDESIGN METHOD, HIDES EXTENDED INFORMATION ABOUT THE CONTENT OF ITS ISSUE

(SGEM World Science, 2021, Jana Ziljak Grsic, L. T. Golubic)

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A postage stamp is a security that goes down in history. The stamp we are presenting was designed and issued in Croatia, EU, on 24 September 2021, on the occasion of the 100th anniversary of the Otorhinolaryngology Clinic in Croatia. This stamp contains new values through IRD, and that is exactly what we show and offer to philatelists. The stamp "100 years of otorhinolaryngology" has artistic beauty and scientific innovation in the development of twin colorants. In the visual solution of the stamp are embedded hid...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THE ROLE OF DRAWING IN THE RESILIENT DESIGN PROCESSES

(SGEM World Science, 2021, Francesca Salvetti, Michela Scaglione)

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This paper aims to explore the theme of the design representation of the resilient city through the critical reinterpretation of planning and design experiences of urban space, developed nationally and internationally, which are significant in terms of both mitigation and adaptation. In particular, we focused our attention on the themes of drawing and representation, looking for answers to questions such as: What is the role of drawing in the descriptive narrative of resilience? What are the tools of design for re...

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

THEATRE SOCIAL MEDIA MARKETING: THEATREGOERS ARE ALREADY ONLINE, WHILE THEATRES – NOT

(SGEM World Science, 2021, Dariya Khaustova)

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European theatre was born in the 6th century BC in Athens. Since then, the theatre art continually develops new concepts, forms and styles but keeps looking for a kind, understanding, dedicated audience. In the era of modern technologies, it develops fast

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

VERBAL AND NON-VERBAL FEATURES OF FOOD BRANDS PROMOTION IN PUBLIC RELATIONS COMMUNICATIONS

(SGEM World Science, 2021, H. A. Minyar-Beloroucheva, Polina Sergienko)

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The article deals with revealing particular linguistic and stylistic means used in public relations (PR) campaigns to promote food brands, which make them successful. The methodology chosen for the present research including surveys of the existing studie

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
8th SWS International Scientific Conference on Social Sciences - ISCSS 2021
Publication

VISUAL CONTENT OF FASHION BRANDS' INSTAGRAM ACCOUNTS: THE RESULTS OF THE STUDY

(SGEM World Science, 2021, Stepan Filenko)

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The article presents the results of an empirical study of the visual content of the accounts of fashion brands in the social network Instagram. The author's development of analysis categories and fixable indicators of the analysis of the visual content of

SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021
Showing 1-31 of 31 records
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