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EUROVISION 2014 – A COMPETITION OF MARKETING CAMPAIGNS
(STEF92 Technology, 2014, APOSTOL, C.)
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The main objective of this paper was to investigate and evaluate the factors which determined the winning of Eurovision 2014 contest by the cultural marketing campaign of Austria. Due to its huge stake, with immense financial gains and international consecration for the winner, the festival has become a true battle of national marketing campaigns. In the attempt to explain the social and political implication of the brave Austrian marketing campaign, I used the statistics that I found illustrative, overlapping the...



