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DYNAMICS IN SHOPPING MALL DESIGN - CASE STUDY ON IULIUS MALL TIMISOARA
(STEF92 Technology, 2014, I. Feier, C. O. Milincu)
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Transition from communism to capitalism has massively affected Romanian society in its every aspect. Opening up the free market and thus to the western consumerist way of life, unleashed a frenzy of large commercial construction developments (more than 60 shopping malls built during the last 14 years). Current studies are mainly focused on matters of marketing and social issues, whereas few of them try to investigate how these shifts translate into architecture. The case study that we conducted on Iulius Mall Timi...



