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The role of language is difficult to overestimate as it is the main tool of communication, both written and oral. Language ensures historical diversity. It is an important part of identity and can be observed as “a social event” (Mikhail Bakhtin). National cultures are best embodied through languages. Losing a language therefore means a loss of historical and social richness, as well as traditional values. Preservation of language provides tradition and continuity. Attitudes to language have changed over the centu...

The nurse's educational activities in cardiovascular prevention play an important role. Quantitative method of questionnaire technique with the help of standardized structured interview was used for the survey. Data were processed by the descriptive statistic methods. The SASD program and the contingency tables of selected indicators of the 2nd classification degree were subsequently used for processing. The degree of dependence of selected features was determined by the chi2, t-test.

Aim: The aim of this study was to determine whether there exist differences in preferences of work values between female-physician and male-physicians. Methodology: The presented research was carried out at the turn of 2012 and 2013 in 25 randomly selected hospitals throughout the Czech Republic. The research set included a random sample of physicians working in hospitals in the Czech Republic (n = 738; female-physician = 367 (49.7%), male-physician = 371 (50.3%). The mean age of physicians was 39 years. The respo...

The paper identifies the discursive strategies which shape the migrant identity in Croatia. Within such a concept, discourse is seen as a linguistic fact, an area of the social power manifestation and the ideological tool of (de)legitimation. Because of the need for identifying the ways of the construction of migrant identity and the structure of the social images (ideologies) of that vulnerable group, the emphasis is on the analysis and the problem of discourse control and changes of the migrant perception in Cro...

Role played by political communication is hard to overstate today. Issues of power and authority are discussed openly within any social order built on the principles of transparency and democracy. Hence, solutions to a number of political problems largely depend on the adequacy of their linguistic interpretation. As a genre of political discourse, election discourse represents a type of communication marked by a high level of manipulation due to a number of reasons. That is why is seems important to single out the...

One of the main aims of economic professional discourse is to achieve the goals set by business circles, financial institutions, banks and other economic organisations. The range of verbal means fulfilling these goals is an object of thorough analysis of sociolinguistics, psycholinguistics, pragmatics and discourse studies. In this context the sphere of prosody is of special interest for linguistic research, as, according to researchers, around 30% of information is transmitted with the help of intonation. The pur...

The article analyses attitudes of nursing students towards learning the subject of gerontology. Since an individual is able to self-assess his/her learning best by thinking over his/her performance and actions helping to develop new skills on the basis of existing knowledge and understanding, the attitudes of nurses were researched by presenting a questionnaire to be completed in writing. The questionnaire consisted of three open-ended questions: what were the most useful aspects in gerontology classes? What did n...

Background: Empathy is one of the factors influencing burnout. However, the relationship between empathy and burnout is not clear-cut. In the literature it is argued that burnout decreases the level of empathy that empathy leads to burnout, or even that empathy prevents burnout. Objective: The main objective of the research was to determine the degree of empathy among registered nurses and its relationship to burnout. Methods: The research was conducted using a quantitative method that was applied to the research ...

After coming from the hospitals to their families, the patients after brain injury miss mutual cooperation of professionals from social and health sphere - i.e. application of principles of coordinated rehabilitation (including timeliness, continuity, comprehensiveness, coordination, availability, individual and psychological approach and repeated inter-professional assessment). The missing mutual cooperation of professionals from social and health sphere hinders a coordinated and comprehensive rehabilitation of s...

The present article aims at exploring the complex process of interlinguistic translation, proposing a new model which might be easily applied to both literary and non-literary textual types. Indeed, by focusing on both verbal and non-verbal components of the text, the SIS model aims at rendering the approach to any kind of translation more systematic. As the paper suggests by referring to the notion of isotopy, the model could in fact prove valuable in the translation of audio-visual texts and/or hybrid texts such...

The poster includes the partial results acquired within the GAJU 029/2016/S project – Life style of women in private sex business and their (self-)reflection. The main goal of the study consisted in studying and analyzing selected aspects of life style of women in private sex business. Private sex business is a very insufficiently research area, also due to high level of anonymity it provides to the women and to the clients. However, in view of the low mapping level and the relevant issue of sexual assistance, thi...

This paper is a contribution to the discussion and analysis of irregular sentences in written language. Based on empirical evidence of written texts of Czech students, it deals with a description of various types of irregular sentences. This study’s primary purpose is to explore which irregular sentence types can be recognised in the given context with a special emphasis put on the Theme-Rheme structuring of a discourse, as well as searching for reasons why irregular sentences occur in the text. The study utilizes...

The traditional natural resource management of the Arctic regions increases the risks of ecological safety of the northern territories and indigenous peoples. The goal of the research is to determine the impact of inefficient nature management on the population of Arctic zone by the example of Krasnoyarsk Krai northern areas. A panel data analysis has been selected as the research methodology which integrates the possibilities for both time-series analysis and spatial observations allowing considering individual h...

The purpose of this article is to identify the difficulties of written medical discourse genres that may be encountered by a medical discourse translator and should be introduced to the intended translators in this field. For this purpose, a survey of professional translators was conducted to identify the most common genres of medical discourse which they encounter in their professional activities. It resulted in the following list of medical discourse genres: instruction for medical use, case history, medical dru...

Introduction: The article is focused on interconnection of selected social and health characteristics with regard to the concept of quality of life and social determinants of health according to Wilkinson and Marmot. The selected characteristics include social exclusion and social support and their impact on the health of the Ukrainians living in the Czech Republic. The selected social characteristics were chosen with regard to the 10 social determinants of health: social gradient, stress, childhood, social exclus...

The aim of the Research: Nowadays all components of University undergraduate education must be revised due to the changes in the educational anthropocentric paradigm. These transformations leads to revision of the procedures for assessment of proficiency level of the students' competences. The existing assessment procedures do not give evidence of the dynamics of personal transformation of students; do not allow to identify the learners' level of compliance with the requirements of the educational standards. The a...

Audio-Lingual Method (ALM) is a teaching principle used in teaching second/foreign languages. Audio-Lingual Method was pointed out that ineffective for teaching second/foreign languages. Some linguists and second/foreign language teachers believe that Audio-Lingual Method is a rote learning style. However, this study was done on a belief that Audio-Lingual Method will be able to solve Thais’ English speaking problem. The distinction of Audio-Lingual Method in this paper was “adapted ALM”. Adapted ALM was applied t...

The following article is devoted to structural, semantic characteristics of brands and trade mark nominations. The linguistic pragmonim status is not accurately defined because it’s a periphery class in proper name space (onomastics). The purpose of the research is to examine the trademark function in Russian mental space. The selection of study material is caused by methodology and a technique of the analysis. We use the interpretive method to identify the general linguistic and onomastic concepts, the formalizin...

Many researches in psycholinguistics concern the study and analysis of the associative meanings of different word-stimuli which allow revealing the forms and the means by which the constituent images of consciousness are stored and maintained. The verbal associative experiment is one of the most suitable methods of studying the psychological, categorical and objective aspects of word meaning. Associative fields embody the nature, structure and the organization of images of consciousness as well as uncover the patt...

Lithuania has been facing the problem of declining reading skills of primary school children for more than a decade. The majority of pupils will have achieved only low and satisfactory text comprehension levels by the end of the fourth grade, whereas the numbers of pupils who have achieved basic and intermediate levels in reading are considerably lower. The science and practice of the Lithuanian language teaching is searching for answers to this problem, however, there are no placement tests in Lithuania to measur...

Background: Cardiovascular diseases constitute one of the main causes of deaths in Europe. They also rank among the most frequent causes of disability. That leads to high economic burden. The occurrence of those diseases is strongly related with life style and risk factors. Influencing of these factors in ill patients within secondary prevention and in risk factors within primary prevention will significantly reduce morbidity and mortality. Motivation is essential in the process of influencing of risk factors. It ...

The object of the given study, which defines the topic of our research, is the discursive creolized metaphor as a cognitive key to decoding a semiotically complicated (polycode) text. The present-day scholars focus on the problem of correlation of signs of different semiotic systems and different codes, which leads to the appearance of the term “the creolized (or polycode) text”. The creolized text is a text with a complex form combining elements of two or more different semiotic systems that, being interconnected...

This presentation examines the origin of the productive and multifunctional1 derivational suffix -?k of the Udmurt language, using the material of the Turku-Izhevsk Corpus. Two opposing views have been put forward as to the origin of this suffix: the first one posits that it is the result of the fusion of two different derivational suffixes (a reflexive and a frequentantive one), whereas the other one hypothesizes one single (frequentantive) derivational suffix from which it developed. When she posits two differen...

Within the framework of cognitive-discourse approach, the authors focus on the conceptual effects of metaphors used in commercial advertising for the sake of sales promotion. The article gives insights into the construction of pragmatically-orientated mental representations activated by metaphors as means of persuasion and entertaining the target audience. The authors chiefly draw on Text World Theory [1], [6], [7], [10], [11], [12] and Conceptual Blending Theory [5] because their heuristics can provide an adequat...

The paper deals with academic discourse as a process and product in the higher education institutions, with focus on academic writing. The introductory part of the paper contains the literature review of the linguistic background to the topic of academic writing, in particular approaches in Slovak, British, and American sources. The features and genres of academic discourse are discussed from theoretical and practical aspects, and the need for developing learners’ knowledge and skills in this area is justified. Th...

The article is devoted to the analysis of translation of Yakut story "Balyksyt" into French. On the one hand, is considered translation problems, in particular, methods of transfer for adequate translation. On the other hand - the practical experience of the translator to transfer of culture and language generalizing in a text form. Translation process means text transformation from one language into a text equivalent in another language. Yakut and French languages and cultures are independent from one another, th...