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The purpose of this study was to examine language representation methods of natural disasters and to find the strategies of how English-language media resources describe life-threatening situations. The study was conducted using discourse analysis (DA), conceptual metaphor theory. We used different approaches to discourse analysis (linguistic approach, sociolinguistic approach, philosophical approach). The research analyzed a set of texts about natural disasters found in American, British, Indian and Australian qu...

With a dizzying array of options, personalities and events in the modern world journalists seek new ways of catching the attention of potential readers and forming their opinion. Along with other stylistic devices, simile is frequently used for multiple purposes in journalism. The main aim of the research is to determine the objectives authors pursue when employing simile in political newspaper articles. The paper draws the line between the notions of logical comparison, simile and metaphor. The research is conduc...

English Business discourse is a unity of interrelated functional styles (registers) of speech used in business contexts. The register under investigation is the business press as it actualises one of the most important functions of discourse – the function of consciousness formation. Shaping the worldview, forming opinions and attitudes is currently on the global agenda as a point of contention in business, media, and political discourse. Pragmatic impact of mass media speech has attracted attention of researchers...

The article considers the origin of New Zealand English. The paper analyzed basic lexical innovations that formed national literary norms based on British dialects and the Maori language. Extralinguistic factors led to the specificity of New Zealand English. It was determined by the sociolinguistic status of English in New Zealand. Despite relatively short history of New Zealand, English has progressed from being a variety comprising a mixture of British English dialects to being an autonomous variety of its own. ...

The article considers the concepts expressed in the primary text (Text 1) and their actualization in the secondary text (Text 2) in regard to the solution of linguistic and cultural issues (representation and decoding, designation of a place in the linguistic worldview and the description of features caused by linguocultural situation). The authors are interested in the following problems: 1) how the concept of the primary text is represented when this text is mentioned as the precedent in the secondary text; 2) h...

Mastering toponyms of a foreign language is a difficult and ambiguous process due to the fact that toponyms have a national cultural component. A toponym is seen as a complex notion indicating both ways of language development and language acquisition. A toponym performs several functions in the language. It names the exact location, represents people’s attitude towards it and manifests the mentality of the nation. Acquiring such knowledge draws an individual closer to the understanding of the inner mechanisms of ...

For modern scientific knowledge it is typical to have a deep concern in issues of verbal communication. One of linguistic fields dealing with these problems is functional linguosynergetics. Functional linguosynergetics aims to determine the relationship between linguistic units and the conditions of their use in a certain communicative and pragmatic space which is characterized by the author and the addressee’s interaction and by precise peculiarities of this interaction. It helps to see the process of full functi...

Generic trademarks have been firmly established in the modern English language. However, little is known about the exact number of lexical items in the English vocabulary stock that have previously been nothing but trademarks and brands specially created to indicate the origin of the product and to identify the goods of a particular manufacturer. The legal process of genericization by which the marks are determined in court to have become generic may take a long period of time. Although the legal formalities are c...

The article analyzes the approaches to the definition of the basic concept of intercultural communication "language picture of the world" from the perspective of different areas of linguistics, exploring the relationship of language and consciousness. As a problem field of research, definitions of the relationship between language and consciousness, developed in scientific paradigms of such areas of linguistics as psycholinguistics, linguoculturology and system linguistics, often acting as synonyms, namely, "langu...

This work describes the first results of a research on applying potential literature ideas to scientific texts. Natural language has a major importance for communication, and its limits need to be defied in all possible ways if we want to reach different audiences with the most diverse themes. Science communication, for example, is a field where new kinds of media have been applied in order to aggregate artistic elements to subjects that are intrinsically specialized and technical enough to intimidate or even repe...

The present article is devoted to the analysis of the use of conceptual metaphors and their role in formation of political discourse of English-language media. For identifying the specificity of conceptual metaphors and their influence on this type of discourse, the article presents a grounded theory research, within which metaphoric concepts are chosen with the help of content analysis method. The research shows that conceptual metaphors are significant for both collective and individual identity. Moreover, they ...

The modern world is changing rapidly due to significant and fast development of technology. Telecommunications have penetrated all spheres of life, and linguistics is not an exclusion. People have to adapt to the changing world therefore the language is constantly varying by adding new words and borrowings from languages of other countries. The article is focused on studying the dynamics of changes which is the key to success in all aspects especially in the professional sphere. Considering the problem the authors...

The article is devoted to colour naming study of medicinal herbaceous plants in Russian and Kazakh languages. The fundamental principles of Russian and Kazakh scientists, dedicated to studying this issue, are presented in this work. Similarities and differences in color naming of the compared languages are revealed according to analysis, which indicate the importance of color naming in linguistic world view of two nations.

The article describes a study of intercultural communication in Latvia. The objective of the research was to study the most problematic issues of intercultural communication in Latvia. The three stages of research (with an interval after every four years) used the critical incident method or critical incident technique from 2004 to 2018. The critical incident technique was used as a qualitative method for the situation analysis. The dominant incidents were those where language choice was central. The results were ...

The purpose of this study is to determine the destination and typological features of “Remarques sur la langue russienne et sur son alphabet” (Notes on the Russian language and its alphabet) by Fyodor Karzhavin (1791) which is one of the most uncommon linguistic works of the 18th century. Research methods are the following: linguistic analysis of this work, its comparison with linguistic works published in Russia in the 18th century, consideration of the author’s biography helping understand the features of the wo...

The method of dialogue analysis to be used in relation to a literary text as proposed by the Russian linguist, Mikhail Bakhtin, can be used in media communications research. His dialogism comes in handy in the analysis of mass communications processes, especially for the purpose of establishing why the same fact or event is interpreted differently in reports by various media sources. The advantage of heteroglossia as defined by Bakhtin is that it allows us to look at changes that are made to the same report after ...

The purpose of the research is to work out ways in which writing an essay in a foreign language could be made easier for students, for today teaching it is widely considered to be one of the most difficult tasks in the field of language acquisition and education. The study was performed on the basis of essays written by University students in their 1st academic year, whose level of English (as a second language) is between B1+ - B2. The main findings of the research are a set of recommendations that the author cal...

Defining language tools for manipulating recipients’ consciousness in public service advertising is quite a topical issue in modern linguistics due to the increasing demand in examining the ways to make a proper impact on the target audience. The main purpose of the article is to explore the ways to create perlocutionary effect in public service advertising by virtue of such stylistic device as pun. The significance of public service advertising in the life of society is determined by the growing necessity to chan...

The research demonstrates the study of the functioning of „power" concept in the media discourse space of Russian and English-speaking media. It also aims at understanding the role of discursive power in the life of the younger generation whose consciousness is much more exposed to the influence of the present-day media and consequently to the language of power in the digital media context. To better perceive the "power" concept and its effect on the young people’s consciousness, free associative and graphic exper...

The article describes functioning of phraseological units of the Russian and English languages in scientific and artistic discourses. Scientific and artistic types of discourse manifest almost diametrically opposed features. The research shows that stylistically neutral phraseological units and praseologisms-euphemisms prevail in scientific discourse. Emotional phraseologisms occur, but seldom. In general, occurrence of phraseological units in scientific discourse is not as frequent as in artistic one. To the cont...

The purpose of the study is to identify the nature of sociocultural units selection as subjective or objective in Russian as a foreign language textbooks by the example of personalities and idioms. In the research the methods of the study are a method of personalities continuous selection from Russian as a foreign language textbooks for Beginners, content-analysis of Russian as a foreign language textbooks for Beginners and modern Russian idioms textbooks for foreign students; analyses of different forms of socioc...

Intertextual cultural competence has long been considered to be of utmost importance to interpreters and translators. Within the poststructuralist framework, every text contains references, implicit or explicit, to other texts. These references are known as intertextual elements or vertical context elements. The accuracy of translation/interpretation rests entirely on the interpreter’s / translator’s ability to identify the intertextual element and its function. Thus, a study of intertextuality is of high practica...

The study makes a case for purposely elaborated text entry arrangement criteria in THREAT-corpus. THREAT-corpus (Russian language, 10.4 m words) was built in 2018 to investigate “sociocultural challenges/threats” in fiction, non-fiction and internet news texts. Various types of sociocultural threats and challenges, spread around the Internet and literature, strongly influence modern culture and ideology. The aim of the study is to substantiate the approach to text entry arrangement in the corpus. For the purpose l...

linguistic phenomenon of the English language. Studying distinctive features of structure and semantics of phrasal verbs in political discourse in relation to their polysemy appeared to be out of linguists’ scope. The research paper aims to investigate the major structural and semantic peculiarities of phrasal verbs within the context of a written political discourse, namely in the articles dedicated to the parties’ Brexit discussion in the Parliament of Great Britain. The ‘phrasal verbs’ were chosen with the help...

This paper introduces the results of a survey examining the reading habits of Hungarian students in Slovakia. As the largest ethnic minority in Slovakia is Hungarian, it has extensive primary and secondary native language school networks. The purpose of this research is to map the reading habits of students to answer the question how these habits of different age groups change and what indicators (social background, school success) they correlate with. We have chosen questionnaires composed of 28 questions as a me...

The study deals with the problems of teaching business English for the students who major in world economy and are supposed to work in various spheres using professional discourse in future. As business context has become extremely multicultural and diverse, created sample business situations in the majority of student’s books are considered not sufficient to keep up with real communication at workplaces and supplementary materials are necessary. The author supports the idea that research of definite discourse str...

The Spanish language is currently among the most sought-after foreign languages in the Russian system of higher education, and a large number of educational materials are available to ensure the teaching of it. That said, the recent decades have brought about considerable changes in the approaches to defining the Spanish language norm. With the publishing of fundamental works by the Royal Spanish Academy as well as the Association of Academies of the Spanish Language, the aforementioned have to be taken into accou...

Authors of the article consider words, phraseological units, proverbs and sayings of the Kazakh, Russian and English languages characterizing the person from the positive or negative side. It is noted that the quality of communication at the present stage of personal development ,in general, depends on idiosyncrasy of certain people, on the internal personal culture. In the article on the basis of the human nature analysis features of the good and bad contents and understanding in personal characteristic are defin...

With the case study technique being generally quite profoundly worked out, some peculiar aspects still need further development, in particular, those connected with communicative effectiveness of business rhetoric. This research is aimed at studying the ways to enhance pragmatic impacts of students’ communicative activities in case study. The analytical methods used in the present paper include elements of the descriptive, comparative and functional analyses. The author shows that case study increases teachers’ an...

Understanding the text is a process of linguistic nature. The understanding of the text involves understanding the semantic value of words and syntactic structures. The sentence is part of thematic plan of the text and at the same time it is a projection of its speech realization. In this way it becomes part of “lang” and “parol”. Understanding the text has an ontological dimension. Understanding the text takes place in the mental space with the participation of the structural processor. Parser converts the syntac...

This study presents findings resulting from a comparative analysis of the system of nominal morphological markers attested by various researchers and observed in the research trips to Vakh Khanty. The analysis focused on the morphological markers that form paradigms of three nominal categories: number, possession and case. It aimed at systematizing the linguistic data in the Vakh Khanty dialect. A comparative analysis of the paradigms of morphological makers has revealed some controversial issues regarding their f...

The personal need for structure (PNS) began to appear in the literature in the 1990s. In its essence, PNS means the need to sort information that an individual receives from the surroundings. PNS is; therefore, closely related to categorization. The ability to structure and categorize helps individuals in their orientation and understanding of things, using categories; it also enables them to understand the contexts and patterns in processes. This is related to the tolerance of ambiguity, which can be understood a...

The purpose of this article is to present the texts of a new nature, i.e. professionally oriented digital texts that are usually read by students of the current generation who use their mobiles and tablets while studying at the universities or institutes. These texts usually contain hyperlinks, audio or video contents that clarify and supplement the additional information of the main source text. The analysis shows that these texts have their special features. The professionally oriented digital texts may be consi...