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In Russia, the quality and quantity of multimedia components used in content production vary across the regions. According to Friedman’s core-periphery model, these differences are caused by the discrepancies in regional development. The purpose of this study was to assess the quality and quantity of multimedia materials produced by the regional mass media in the Ural Federal District. In this paper, multimedia production is understood as content creation by using texts, photos, video and audio materials, graphics...

The modern media community becomes a platform for detecting transformational processes in the mental picture of the world. One of the factors in the analysis and monitoring of these changes is a linguistic mediaperson, its actual state and aspects of formation. Depending on the kind of discursive practices types of a language mediaperson could be classified as an elite language person (publicists in high-quality journals), a neutral language person (citizen journalists, bloggers) and mass linguistic identity (auth...

Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of social media, such animals tweet, sing and spread messages over social networks. The paper has three purposes: 1. to describe how animals are used as brand ambassadors; 2. to examine practices in Romanian advertising, with a special atte...

In this study, with the help of aesthetic analysis, we considered the video by blogger Danila Poperechnyi “They are trying to shut me up”. We believe that the video content on YouTube should be viewed from not only communicative positions, but also aesthetic ones. Bloggers trying to influence audience emotionally, to broadcast certain ideas. We developed an approximate algorithm for the mediaesthetic analysis of video on YouTube. Also we used the following methods for video analysis: aesthetically-applied analysis...

Today’s comparative analysis of professional journalistic cultures has quite developed methodologies but relies on national level of comparison, which might be misleading. We test whether, in Russia of 2010s, the structure of professional journalistic community is as diverse and fragmented as the media system itself – and, thus, whether it can be perceived as a whole, unlike journalistic cultures in the West. The cleavages include generational ones as well as value-based ones, the latter being reflected in journal...

The article explores one of rapidly growing segments of the global as well as Russian economies - the advertising industry and its digital changes which lead to a transformation in its structure. The article deals with the system-forming character of digital drivers which change the media-landscape and the modern condition of communications on the media-advertising market. On the one hand, digital transformations introduce significant shifts to the development of the market of the Internet communications segment a...

When you develop businesses in the online environment, there are a number of online marketing tools and strategies that generally you have to use: websites, mobile apps, SEO/SEM campaigns, social media and content marketing, etc. If you have a website, in order to improve your business, you should use a Facebook account, a YouTube channel, etc. Also, if you have a YouTube channel, the current online marketing strategies suggest to build a blog for your channel, a mobile app, advertise them on Facebook, and so on. ...

The 2016-2018 pre-election cycle in France, the USA and Russia showed that the development of analytical methods applied to pre-election campaigns, which would take into consideration the influence of social media and the analysis of the degree of potential electors’ involvement into the Internet, are warrant. The article deals with the results of the empirical research entitled “The pre-Election Campaign Communication Model: comparative analysis of the US experience in Russia”, in which we have analyzed the elect...

An increase of influx of groups, various in social and financial status, ethnic and confessional origin, in cross-border regions makes safe environment securing of people the overriding priority of regional policy. Information and telecommunication technology, including video recording of violations of law and order and public safety are aimed to play the significant role in it. The study of the relation of the population of Kursk region as a cross-border area to the problems of video recording within the creation...

The documents and data used by scientists to "do research" have become digital and the exchanges of these have accelerated since the invention of the web. Accessing, distributing and sharing via the web is today at the heart of the practices of scientists and students. At the beginning, the web was the support and the vector of the diffusion of the documents and remained at the bottom of the documentary databases, in more or less closed systems. The information is interlinked by hypertext or hypermedia relationshi...

At present, in institutions and organizations, we can see increasing demands on the ability to cooperate and link the individual components of these organizations more closely, which requires leaders to use new leadership strategies. Even traditional complex hierarchical organizations such as the army and the police must adopt new leadership and management practices in the times of rapid technology and social change, and introduce procedures that focus on sharing power and promoting co-operation. One such strategy...

The social history of the resource-rich arctic territories of Yakutia has not been studied with much attention; historiography of rural settlements and rural population is especially scarce. It was during the Soviet times that there were cardinal changes in the way of life of arctic rural residents. Therefore, the historical reconstruction of the everyday life of the Socialism era on new documental sources, including the oral history materials, fills a special lacuna in the historiography of the Arctic. Methods of...

Information communication technology’s and online journalism’s advancement has led to significant changes in editorial work organization, as well. A specific online editorial office, where employees are taking care only about online editions, social networks and other new distribution channels, has been separated from the common editorial office structure in large media. The paper discusses the editorial work in traditional and online editorial office; what is more, we compare basic systems and processes of operat...

The cognitive model of elections is formed in the consciousness of a potential voter under the influence of an electoral media discourse. It is actualized in election narratives. Based on the idea of combating chaos and maintaining stability, a special narrative was formed in the Russian-language electoral media discourse. The cognitive model represents elections as a confrontation between legitimate forces and external rivals, new and incomprehensible institutions. This model was adopted to the particular case, w...

Today, mobile websites and mobile applications are top elements in the online marketing component list. If we build a website, it must be responsive, which means that it must be viewed on any device, including smartphone and tablets. Concerning small devices, a modern strategy is to build a mobile application that contains the website information. In most situations, using a mobile app offers a better experience than the mobile website browsing. Inside the mobile app, the user can access the content more easily. A...

The paper presents the results of research focused on music education at elementary schools that specialize in regional culturally oriented education and folk culture in Slovakia after 2008. The Elementary Art School of Folk Dance and Music in Ružomberok is introduced here in greater detail.

Intrapersonal communication is classed as being the exchange of information with oneself through a process of internal vocalisation and reflective thinking. It is an important element of the human communication process, one which triggers the starting position for communication information chain as ‘it functions as a motive which causes movement resulting in the movement of an informative impulse’ [10, 83]. As a result of movement, changes its meaning as it participates in the act of change in terms of symbolic me...

Exhibition business today performs many functions: with the help of exhibitions, an information field is formed, intensification of business communications is provided, jobs are created, and, what is especially important, contributes to the acceleration of innovative processes and the introduction of innovative solutions. The article deals with the development of innovation policy in the field of education and science, modernization of industry. Today, in the development of any business process, it is increasingly...

Recruitment is one of the main areas that embraced social environments as a universal employment tool, and 92% of recruiters have confirmed its use as part of their employment process. Typical options, such as search engines, are quite limited in providing a fair deal, and therefore the aim of the paper is to show an innovative solution tailored to the Romanian HR sector advancing several Digital Intelligence Interaction (DII) tools developed using both cloud service frameworks and Natural Language Processing (NLP...

One of the most important characteristics of media communication in the 21st Century is the active participation of media audience members in creating cultural meanings. The scholarly article deals with a particularly important way media audiences actively participate in media culture and its processes – fandom. The authors aim to reflect on ‘the culture of the fans’ and its current understanding in the light of media culture and media studies, drawing attention to related cultural phenomena. Given the scope and r...

The Joint Rescue System (JRS) in the Czech Republic consists of primary and other components. Primary components include the Fire Rescue System, the Police, and the Medical Emergency Service. It is essential for both the core and the other components to co-operate together. For these purposes, the tactical exercises of the JRS components serve. Crisis managers, in their joint work, require effective interactive communication to address the crisis. It is therefore essential that they have managerial and communicati...

The study "From words to images or from images to words?" is an application of Media and Communication field, Literature and Film Studies in particular. It analyses the short story "Tinere?e f?r? de tinere?e" ("Youth Without Youth"), by Mircea Eliade, in the film adaptation of Francis Ford Coppola. Mircea Eliade is better known internationally as a historian of religions, more than as a writer of fantastic literature. In an era which prefers image to the written text, the transfer of it in images implies a high di...

Pursuing the goal, which is to examine the influence of information visualization trend that prevails in the modern culture on the existing mediasphere and transformation processes that have been unwinding in the mass communications and mass information domain over the past several decades, as well as to define the vectors of this influence, its features that transform the content of today’s mass media, their format, genre and typology properties and methods of interaction with the media consumer, the authors of t...

The author studies in this article influence of digital media on changes in present-day culture. He bases his view on the concept of technological determinism (H. Innis, M. McLuhan, J. Lohisse, L. A. White and others), which says that technology, largely represented by media, changes and determines the main path of evolution in culture. J. Lohisse believes that forms of media (such as spoken word, printed word or the Internet) have a great impact on shaping collective mentality (culture) and organisation of societ...

Online journalism has become a significant kind of journalistic work quite quickly – media producers as well as recipients of journalistic products have had relatively little time to accept this new situation on the media market. The last three decades have shown that the typology of newspaper reading (and reading as such) is changing dynamically, as well as the attitude of the readers towards the written word – undoubtedly under the influence of rapid development of information technologies or rather as a result ...

The study of media content and its impact on the audience is topical for modern Russian information and communication resources. 33 media threats concerning unmanaged development of media space and 9 methods to minimize harm from the negative influence of media, including social media, on audience were identified by researchers of the Faculty of Communications, Media and Design (Higher School of Economics, Moscow, Russia). These media threats and methods of neutralizing them were tested on a group of respondents o...

Digital games are among the fast-growing market segment. It is a contemporary phenomenon of entertainment, relaxation, but also of competition, business and, last but not least, it would be inappropriate to omit the educational function of games. Therefore, it is extremely important for academics to pay attention to various aspects and to try not only to describe but also to clarify the causality of individual aspects of the games. This is precisely why the contribution is devoted to selected elements that include...

The purpose of this article is to consider the visual image as the basis of the modern paradigm of thinking, to reveal its functions and essential specifics as the most important tool for reflecting the reality, to reveal the role of the image in modern society and culture and its links with the technosphere. The theoretical and methodological basis of the research comprises of the works of representatives of various branches of humanitarian knowledge (philosophy, sociology, anthropology, and others) devoted to th...