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The demanding character of the competitive environment in the pharmacy sector in the Czech Republic requires that pharmacies expand the assortment of OTC drugs and food supplements and perfect the system of customer care in order to increase the perceived value of the proposition and services from the customer's perspective. The aim of the quantitative research through personal interview in randomly selected households in the Czech Republic was to determine what attributes of the customer value clients are importa...

The aim of the European regional policy is to contribute to the development of backward regions in particular, the restructuring of declining industrial areas, and revitalization of deprived neighborhoods. The emphasis is focused on creating sustainable jobs and improving the economic, social and territorial 'cohesion' of the Union. EU regional policy is considered as the investment policy. It is supposed to support job creation, competitiveness, economic growth, quality of life and sustainable development. These ...

Customers subjectively evaluate the offer and the value perceived by them is a result of considering many factors, often surprising for the supplier. Likewise, the supplier may have a distorted idea of how much individual parameters of the offer are important to the customers when choosing a supplier and how they evaluate the offer. Evaluation of the supplier performance by customers was the subject of a quantitative research that was conducted in body shops in the Czech Republic. A partial aim of the research was...

The need to adopt measures aimed at deoffshoring of the Russian economy has been declared by the President in Message to the Federal Assembly as early as 2013. Within the framework of this campaign till now numerous versions of bills, initiatives were prepared, which consistently had been changed. Thus, the bills were prepared by the Ministry of Finance of Russia, the Ministry of Economic Development, the Russian Union of Entrepreneurs. The President of the Russian Federation signed the final version of the law on...

The article discusses the selected issues related to the development of methods and indicators for measuring eco-innovation at the micro-level and explores how they may be employed in practice. On the basis of multidisciplinary literature review the various economic and environmental methods and indicators, which might be involved in measuring eco-innovation, have been discussed. This analysis has resulted in development of an original approach to measuring eco-innovation based on eco-efficiency indicator. It take...

Demand forecasting plays a key role in the management of logistics processes in retailing. The quality of the resulting forecasts has a direct impact on the efficiency of processes not only in retail stores, but also throughout the supply chain they are part of. Retail stores are in fact in daily contact with end customers in the supply chain, and therefore they are largely involved in forecasting in the application of collaborative strategies in supply chain management (e.g. Quick Response, Effective Consumer Res...

Energy is an essential factor of economic development and energy issues thus pose a major challenge to a long term sustainability of economic development as well as energy security of national economies in terms of energy availability and affordability. Recent economic theories propose that the relationship between sustainable economic development, energy security and efficiency of energy consumption plays a prominent role in overcoming these challenges. This study examines energy intensity within the context of r...

Creating marketing communication in an enterprise to integrate all communication tools and effectively unite the efforts of the enterprise in communication with all stakeholders is an essential prerequisite for success on the current markets. In this issue, we often encounter the opinion that the use of mass communication and mass media in the marketing communication mix of businesses, particularly those operating on B2B markets, is on the decline due to the growing differentiation and the pursuit of one-to-one ma...

The aim of this paper is to extend the conventional decision-making process in crisis interventions by including rapid reconfigurations and elements of agility. The interest is to offer a strategic view that responds in a different dynamics to the real challenge of quickly adapting to unforeseen situations in order to mitigate the consequences. The importance of including theories from strategic management is justified by the possibility to create a new framework that includes both the rigueur of crisis interventi...

The problem of managing the uncertainties when making business decisions is relatively new to science and practice. However, the question of the elaboration of the development strategy of innovation for companies in the context of non-obvious consequences of every decision is important. It is known that uncertainties arise in the external, internal and adjacent environment, moreover, installed and timing of their occurrence, and also defined the regional factor. There is open the question about the management of i...

The eastern part of Europe is the new actor of the international tourism market. Entered in the circuit shortly after the democratic revolutions from the late †80s and the beginning of the †90s, this space has a higher tourism growth than any other region of Europe, according to World Tourism Organization. However, little is known about the factors that triggered this fluxes (essentially domestic), given the fact that most of the regions in this part of the continent are predominantly rural. The aim of this pa...

The analysis of the dimensions and factors determining the organizational performance reveals not only the decisive role of human resources in this equation, but also the potentiation of all the other factors through their direct involvement. This research proposes an analysis of the development level of the Human Resources Information System in the Small and Medium-sized Enterprises from the development Region of South West Oltenia in Romania, of the way this system is used as a competitive tool for the growth of...

Operation of any attractive touristic site is influenced not only by local or spatial, but mostly by economic conditions. Touristic places (museums, sites) as public institutions fulfilling specific functions are financed by society. In market economy, the fundamental principle of their financing is multi-channel or multi-source financial means. Sources for operating of touristic sites are distributed precisely by founder which causes extreme dependency on such source and it also limits space for active administra...

Nowadays, unemployment of young people becomes a crucial problem in European area, as well as worldwide. The Strategy Europe 2020 offers some options to decrease youth unemployment from macro perspective. The paper deals with general view on youth unemployment, including separately unemployment of males and females in age of 15 to 24 years. The paper analyses and compares youth unemployment for the both genders. The result is illustrated in the form of the panel regressions, with the respect to OkunВґs law. In ord...

Background: In conditions of permanent competition and customer expectations on the increase, companies are looking for more and more effective marketing instruments related not only to a company's basic offer, but also to its general activities in the social, business and natural environments. The result of this search is the implementation of the Cause Related Marketing (CRM) concept, which is associated with the implementation of corporate social responsibility (CSR). On the one hand, companies are increasingly...

The concept of lifelong education emerged in the European political space within various development strategies and memorandums. The economic aspects of lifelong education are little researched, although the European Commission has emphasised since 1995 that lifelong education contributes to employment and economic competitiveness, but since 1998 the term lifelong education has been associated with employment policies in Europe. The urgency of lifelong education in Europe was determined by the increasing role of e...

The aim of the paper was to compare and confront the concepts of sustainability and responsibility in tourism and to research the role of corporate social responsibility (CSR) in achieving sustainable and/or responsible tourism. The empirical research was aimed to analyze the importance of CSR for hotel companies in Croatia as a toll towards a more responsible tourism. Considering the numerous direct and indirect impacts of hotels on their natural and social environment, the implementation of CSR brings many chall...

The greatest movement of tourists is registered in Europe. One of the assumptions of the stay tourism development in a given country is exactly the capacity of tourist accommodation establishments, its size, room layout as well as the overall quality standard of services. The standard of services represents the extent of quality of satisfying the needs of domestic as well as foreign visitors in a certain time-limited period. This whole process is measured by certain indexes in tourism. The obtained findings are su...

The focus of the article is on the evaluation of enterprise competitiveness from managers of the enterprises point of view. For this purpose, there is assembled model of competitiveness evaluation. The model consists of evaluation of the ability of managers of small and medium-sized construction enterprises to evaluate the development of the selected financial indexes according to their objectivised development based on real financial data. The evaluation of the development is used to conduct the overall evaluatio...

The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality. The quality function deployment method called house of quality is an effective tool that allows companies to tailor their products and services according to customers` needs. The customer satisfaction with the product or service plays a significant role in t...

This comparative study, take in discussion the natural and over-seeded grassland to determine the maximum efficiency of fertilizers applied on both, and tell which variant is better. For solving the objectives in the spring of 2014, were placed two experiences into the field of Preajba Experimental Center - Gorj, taking into account the selection of land area representative in terms of floristic composition and terrain orography. [8] Both experiences had 8 variants and 3 repetitions being placed after randomized b...

In the framework of the neoclassical growth model developed by Barro and Sala-i-Martin, the concept of $\sigma$-convergence is applied to a variety of regional sets of 19 countries of EU, on the level of NUTS1 and NUTS3 regions. The complex analysis was made on a large data base of real GDP per capita (divided by overall CPI) values obtained from the Eurostat for a cross-section of NUTS3 regions, and covering the period 2000–2011. Finally, the first stage non-linear regressions of the logarithmic expression of G...

Development of efficient innovative economy is an alternative to resource approach and a strategic condition for regional development. A number of factors have impact on innovative development of social and economic system of a region. These include socio-economic conditions of the region, innovation and management capacity and human capital availability. Innovative activity, legal framework, innovative infrastructure are identified as the main directions of process of realization of innovative policy of social an...

Tourist destination marketing started to gain considerable importance within tourism literature and practice during the last fifteen years. In this context, benchmarking became a key process for defining strategies and monitoring their implementation within tourist destinations. Several tools for destination benchmarking were developed at EU level. Due to the major importance of sustainability issues within all Tourism Policies adopted by the European Commission, great importance has been given to the creation of ...

The main purpose of the paper is to point out the importance of organic agriculture in enhancing local development. Organic agriculture is a concept that integrates three main goals: economic profitability, social equity and environmental health. The transition to organic agriculture is a process that requires many changes and commitments at different levels: consumers, producers, institutions, policy–makers, scientific institutions, etc. In the last forty years community-supported agriculture (CSA) is considere...

A developed transport system is an important factor for every tourist destination. Accordingly, it is very important for the Republic of Croatia, as a maritime country with six sea ports of international importance, to have well-developed ports. Their development is necessary not only from the standing point of economy and the transport system as a whole, but also from that of promoting the tourism potential. Therefore, the authors analyze the relative efficiency of the passenger seaports in Croatia using data env...

This article highlights funding practices of training in SMEs in many European countries, with a focus on Romanian SMEs. During last two decades local governments have initiated local financing schemes especially for formal training, in Romania, in UK and in other European countries, neglecting the informal character of learning, specific to SMEs (Ashton, 2008; Bishop, 2015). Even if statistical data on training in Romania for the last decade - obtained from previous surveys and studies - is not continuous and het...

The quality of food products represent increasingly more a factor of competitiveness both in Romania and in other EU countries. The many products on the market and unparalleled diversity makes their choice by consumers to be made by the criterion of price and quality. EU quality schemes is a way of recognizing the quality of food products that have a sensory characteristic influenced by geographical area. Also is a way to promote agri-food joint. This paper aims to present these schemes as well as their evolution ...

The article is a comparative analysis between ethics management in Romania and Italy. Its focus is on public sector and the methodology used was analysis, synthesis and comparison of the two systems. The paper presents similarities and differences in ethics management of Romania and Italy and tries to place them in the cultural and economical context.

The relevance of the presented research is based on the increasing role of high quality human resources in modern reproductive processes. Efficient and effective types and strategies of human resource management have become an important condition of fast and productive acquisition of new knowledge, labor productivity growth and increase in tempos of innovative economic development. The research is aimed at identifying and proposing efficient ways to improve the kit of tools for human resource innovative management...

The economic performance of a country can be measured by various macroeconomic indicators. Gross domestic product (GDP) is considered as one of the most important and closely critical indicator of economic performance and can be defined as the market value of all the finished goods and services produced in the economy during a specific time period. GDP and its development in time is influenced by many factors. Transport infrastructure is one of the pillars of economic development. Good transport infrastructure is ...

At present, the issues related to ensuring and enhancing life quality are receiving very serious consideration. This is especially true with respect to the categories of low-income and vulnerable populations whose quality of life is almost entirely dependent on government social policy. The author of this paper proposed a method that allows determining household expenditures on the purchase of services. As it follows from the theory of Maslow, human needs in intangible goods (services) are represented at all level...

Incoming represents one of the most efficient types of tourism, a real force that stimulates the tourist offer in Romania. Encouraging the export of tourist services could lead to an increase in incomes, and, consequently, in the quality of tourist services offered and in the competitiveness of Romanian tourism. The research on the receptive tourism in Bucovina is based on a survey made in 2014, on a sample of 34 foreign tourists who were visiting the area. The statistic processing of the survey data was made by u...

Investment to technologies is an advanced concept in today's economy, which defines not only the importance of investment to technical equipment and technological processes but also the role of knowledge and investment to R&D. Due to this, it is not sufficient to evaluate one or another individual indicator in order to assess country's investment to technologies: a complex view is needed. The main purpose of the research was to define the indicators for measuring countries investment to technologies. Research was ...

Job satisfaction plays an important role in the development and position of each company in the market. To ensure employees' satisfaction, companies offer them a variety of benefits. A satisfied employee is then more loyal, committed, motivated and shows higher performance levels. Home office in the Czech Republic represents quite a rarely used benefit but it would be welcomed by almost three-quarters of employees. The aim of the survey was to determine employees' satisfaction with their benefits and to map the de...

Research purpose is to highlight institutional collaboration importance in two Europeean Union countries military structures, meaning France and Germany. Organization performance depends in many ways. One of them is human resource. In military organization there are some particularities, there are many challenges and we want to underline the importance of taking the right decision regarding human resouce development. In our days there are a lot of important factors who must be account of. Are here strengths or wea...

The article considers the problem of touristic branding of Moscow region on the basis of historical information, analyses principles which allow strengthening the process and increasing the tourist attractiveness of Moscow region. The author believes that Moscow region has a fairly powerful historical and cultural potential, largely not yet fully disclosed, which is the basis for the development of tourism. The author introduces the concept of "historical foundations of touristic branding" into scientific circulat...

The main focus of the article is research and comparison of theoretical findings in the field of knowledge management in general. I also want to pay more attention to and deal with the applicability of knowledge management in everyday practice, therefore, the public. I believe that it is necessary to discuss the main reasons for the need of knowledge management in contemporary society. My own contribution would be then a case study of the basic steps in the implementation of knowledge management – contributory, ...

Purpose. To attract investments in the economy of the country is very important. Rise in the standard of living of the population, the increase in the scale of the real sector and other effects of investments in the region result in improving regional infrastructure, which, in turn, improves the investment attractiveness of the region. The paper will present the results of empirical research of described regularities. So purpose of this article is research of correlation between the investment attractiveness of Ru...

Management of the export potential of the machine building enterprise development is the system integrating instrument aimed at uniting all tools of creating the export potential into one unity and providing the achievement of the set goals of the enterprise. The authors argue that the value of the export potential of the company characterizes the competitive opportunities of enterprise in the international market. Moreover, the level of export potential of the machine-building enterprises is to be high enough to ...

Demand segmentation is an important tool for enterprises to improve planning and apply various marketing policies. The purpose of this study is to present a new approach to determining the optimal number of market segments taking into consideration the measure of homogeneity of certain segments, their size, and economic attractiveness. In this study the mathematical background is described based on a Fuzzy C-Means clustering algorithm. The method is then demonstrated using concrete data with the age and the averag...

One of the most recurring mistakes companies worldwide make, is that they place leadership too far away from the place where value-added work is done. In terms of lean manufacturing, this refers to the shop floor: Gemba, the place not only real value-added activities take place but also real solutions are developed for tangible problems. Currently in most organizations, top management often bases its decisions on data which is not anchored in production reality. By placing leadership in Gemba and replacing confere...

This paper concerns to the human resource management in small and medium business, the scheme of management of personnel' resistance during the organizational changes are considered. In the conditions of a long economic crisis many organizations are compelled to undergo serious organizational changes to adapt for new conditions of the environment. Change of organizational structure, optimization of the staff list, introduction of new systems of compensation and awarding - one of the first steps of heads of the org...

The purpose of this paper is to highlight the relevance of building smart cities in the context of regional development and to analyze the important factors that make a city to be smart. These cities could be analyzed through the perspective of environment quality, the socio-cultural condition, technological applications and innovations, the vitality of the economic environment and public policies. Starting with these five sustainability domains, we will demonstrate the hypothesis that smart cities are the engine ...

The aim of this paper is to present views of experts on work motivation and motivating factors, characterizes the level of work motivation in Network hotels in Slovakia and point out the tools by which can be manage work motivation in hotel chains. The basic method is sociological interview of employees using questionnaires and structured interviews with managers of the network hotels. From the statistical methods we use cluster analysis to determine the motivation of employees by groups of kinship motivating fact...

Reindeer herding is not only the sector of agriculture, but a life style of reindeer herders. With reindeer husbandry related a cultural traditions and ancestral activities of indigenous minorities of the North – the Evenks, Evens, Yukaghirs, Dolgan and the Chukchi people living on the territory of Yakutia. According to the Government Decree 2009 – the 21 districts in the Republic of Sakha (Yakutia) relates to the areas of traditional residence and traditional activities, including reindeer herding. As a resul...

The article is devoted to motivation of young generation with apprentice, secondary school or university education which would lead to self-employment in the means of setting up a new business – start-up. Today in the European Union there is more than five milion uneployed young people younger than 25 years regardless of education, i.e. every fifth young man or woman is not able to find a job. In the Czech Republic the unemployment rate fluctuates around 7\%, but the unemployment rate of people younger that 25 y...

The main objective of this paper is to addresses the problem of effectivity and increase of economic efficiency at the sample of selected companies in the Slovak Republic, by making the comparison between traditional methods of measuring economic efficiency and application of modern managerial methods, which are becoming necessary need for success in business in international markets surroundings. As main method for researching the development of companies' situation we used the financial-economic indicators analy...

The recent economic financial crisis has raised questions regarding the predictive capacity of economic theory, of macroeconomic models and the methodology of Economics, respectively. The present paper explores the objective/subjective, explanation/understanding or quantitative/qualitative dichotomy within the methodological dispute between mainstream and more recent trends in Economics. The methodological differentiation towards mainstream economics and Austrians, Institutionalists and others, consists in the awa...

In this paper we introduce an authentic treatment of information resources term based on the producer theory. Following this framework, we suggest a list of qualitative measures for demand for informational resources in economic activities. To provide sources for management and forecasting of demand for information resources, we suggest a list of socio-economic determinants for every listed measure of demand for informational resources. The determinants cover development and state indicators of economic activities...