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HISTORICAL FOUNDATIONS FOR TOURISTIC BRANDING OF MOSCOW REGION
Abstract
The article considers the problem of touristic branding of Moscow region on the basis of historical information, analyses principles which allow strengthening the process and increasing the tourist attractiveness of Moscow region. The author believes that Moscow region has a fairly powerful historical and cultural potential, largely not yet fully disclosed, which is the basis for the development of tourism. The author introduces the concept of "historical foundations of touristic branding" into scientific circulation. The article highlights the important role of touristic branding on the basis of historical knowledge in awareness-raising, educational and economic spheres.
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