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‘War of the Knights’ (Ritter Krieg) is a medieval alchemical narrative, written in the form of judicial combat between the allegorical figures of the Sun (gold) and Mars (iron). The purpose of the study is to show that if one considers the verbal duel of the ‘knights’ not as alchemic dispute, but as a clash of interests of various medieval social classes, the contents of the book is clear, and the alchemist is engaged in the analysis of the historical and socio-political situation in the late Middle Ages. The meth...

Today society feels urgent need for the experts knowing one or several foreign languages both within daily communication and in the professional sphere in view of rapid process of globalization and informatization of society. Actively developing in the European countries the theory of content and language integrated learning (CLIL) and only starting its movement the process of integration of professional disciplines and foreign languages in Russian higher education is considered as a necessary condition for traini...

The article raises the problems associated with the abundance of information in the modern prefigurative society, and also formulates the main methodological tasks facing the teacher today, namely: (1) to carefully select educational material, i.e., what must necessarily enter the students’ “knowledge base”; (2) to structure this database in terms of the significance of its contents; and (3) to find cost-effective ways of supplying information. Having substantiated the conclusion that the modern generation is radi...

The article is devoted to research on epigraph and its function in a fictional text. The epigraph-text interactions may be of great importance for decoding the meanings of both. The epigraph is reported to perform a dialogic, a structuring and an informative function in the text, the latter function introducing two types of information: subjective and content-related. While the subjective information is mainly about the author of the text, the content-related information is considered to fall into factual (develop...

Ancient Russian fine art is one of the main values of Russian culture, which has long and firmly occupied a worthy place among the world's spiritual universals. The search for ways to recreate the integral type of artistic consciousness – a national and historical one, actualised by modern science - significantly increases interest in various manifestations of this powerful layer of the world cultural heritage, suggesting not only its study and mastering art techniques of old masters, but also preservation for fut...

Literary proper names (poetonyms) are universal functional-semantic word signs intended for individualizing and characterizing single objects of artistic reality in the space of literary texts. The semantic-stylistic potential of onomastic units within a literary text is enormous, making them both a significant means of interpretation and an important constructive element of a literary text involved in the processes of text production and meaning-making. Poetonyms become an essential means of text construction, po...

Developing intercultural communication competencies in the process of teaching business communication at multicultural workplaces requires competent planning and execution of training programs. This is to enable participants to become efficient users of language and skills in international contexts. Therefore, a variety of ways to develop their international skills and competencies during their studies need to be employed in classrooms. This especially applies to the in-house corporate training settings where need...

The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy – this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logical ...

This article is devoted to the history of epigrammatic art as one of most problematic and interesting phenomena, paying special attention to its oral and written manifestations closely attached to medical art in all its aspects. Thus, the authors point out the main features and particularities of epigrams as a classical small literary genre which together with poems, epitaphs and other small form a real separate trend in the European literary art. In the frame of diachronic approach to the topic they give a detail...

The article explores lexical-semantic and functional aspects of intercultural professional communication from the perspective of opposing identities exposed in the context of professional communicative exchange effectuated by people of various national backgrounds. In an age of multiculturalism, peoples’ linguistic identity goes hand in hand with their mentality, which is why the study also considers professional language as a component of both general linguistic system and a type of social dialect. For the purpos...

The article is devoted to the first literary texts of the Khanty written language of L.P. Vologodskiy “Matve? elta jemy? a?kol-jastypsa” (Sacred legends of Matthew in the Obdorsk dialect, 1868), the publication is available at http:// lingvodoc.ispras.ru/dictionary/1167/4/perspective/1167/5/view?page=1, I. Egorov, I. Popov "????? ???????” (Sacred History, 1900), available at http:// lingvodoc.ispras.ru/dictionary/902/27/perspective/902/28/view and A.A. Dunin- Gorkavich "??????-???????-????????i? ??????????i? ?????...

The article analyses advertising discourse with an emphasis on the pragmatic properties of Russian language units belonging to different levels of the language system. The author focuses on the rhetoric impacts made by advertisements on the potential customer. To this end methods of functional linguistics are applied to advertising samples in Russian (given in transliteration and translated into English). Within this framework units of the phonetic, lexical and syntactic levels of the Russian language are under an...

The article is devoted to the research of woman names in the phrasicon of Russian linguoculture. The topicality of the study is determined by the effort to bring into sharp focus the specific features of the analyzed phraseological semantic group in Russian phrasicon. The scientific novelty lies in consideration of the Russian phraseological woman names in different aspects – structural-semantic, functional-stylistic and linguocultural. In the article a classification of the phraseological group units is presented...

The paper focuses on modeling the macrostructure of discourse-world of the political event as derived from G20 Leaders’ Declaration and publications united by the theme of 2017 summit. The purpose of the authors is to reveal basic macroframes that are viewed as cognitive ‘pillars’ of discourse world of one of the most crucial political events of the past year – international forum for economic cooperation. The notion of discourse world macrostructure draws on World-Modelling Theory initially inspired by Text-World...

In the given article, the lexical units associated with the umbrella concept “clothes” in medieval Germany and its further development in idioms are considered as the material under study. The purpose of the work is to trace the influence of the concept “clothes” on the changes in the lexical composition of the language. According to the authors, this topic is studied insufficiently and may be of interest for further research, with a view to a more detailed understanding of the constituent components of idioms. Th...

The Bucharest Municipality Pinacotheque is a project that was born through a successive chain of donations supported by a warm spirit of meditation and goodwill. The birth certificate is dated July 19, 1933 and has the signature of the Mayor of that period, Dem I. Dobrescu, which works by affiliation, together with the Municipal Museum, under the institutional trusteeship, as today, the Capital City Hall. Initially, the Pinacotheque’s heritage consisted of numerous donations of art or movable property from the eli...

Problems of studying dependence of cognitive processes on language, the concept of language as a key to understanding thinking and knowledge, to solving problems of modern life are presented in the article. The explication of main approaches to the study language philosophy of the twentieth century, analysis of language problems, which received an insignificant degree of researchers’ reflexion, is discussed. The authors considered attempts to explain the complexity of modern life through the study of language, inv...

A broad approach to essential theoretical issues, the multilateral examination of the defining aspects of the national specificity and the stylistic system that they express are an imperative for our aestheticians and art critics. The profound originality of our culture, the outstanding artistic sensitivity of the Romanian people, the exceptional achievements both in folkloric and cultural arts, developed within the same stylistic coordinates, must be studied with insistence and depth, the result of research being...

In today's world the conservation, restoration and study of works of art, of course, is recognised as one of the priority tasks facing the world community. For Russia this problem is particularly acute as dozens of architectural ensembles, monuments, and churches were destroyed during the Second World War. Despite the tremendous work on reconstruction of different artefacts, many masterpieces of ancient Russian art have not yet been restored to an acceptable display condition. In recent decades, work on the recons...

The elaborate treatment of the issues as the role of ethnic information as well as other information, the contexts of the use of ethnos names – ethnonyms in mass media products, the linguistic presentation of ethnic positive / negative data, their influence on consciousness of information consumers and their functions in press media of any country is considered very topical. Since the role of mass media along with other factors in giving corresponding or conflicting characteristics to interethnic and intercultural...

The purpose of this article is to identify the main speech characteristics that mark the British linguistic identity in business discourse. The authors analyze the concept of linguistic identity, determine the role of the identification of business representatives with ethnic, professional, political groups, identify speech markers of linguistic identity. For the analysis of speech characteristics methods of functional-pragmatic analysis, continuous sampling and contextual analysis were applied. The material of th...

The relevance of the subject and the research problem is conditioned by the following needs: (1) in the sociocultural context, to convincingly substantiate the pedagogical effectiveness of the dialogue system of higher professional education; (2) in the theoretical context, to substantiate the dialogical organics of pedagogical discourse, the methodological provisions of the dialogue concept of education, and radically revise the educational goals and results of training professional managers in the face of increa...

In the modern world, various projective images of alchemy, of the alchemist, of the ‘great work’ and of the philosopher's stone were formed. The aim of the work is to search for the prototype of an alchemic operation and to prove that it is an operation to create a measure for measuring an unknown quantity that can be chemical, geometric, psychological or of some other nature. The method of investigation is a representative measurement theory based on assigning numbers to things; in this case, things are the lette...

The article presents research outcomes of the strategies and ways used to encode predicative possession in two vernaculars of Khanty: in the Kazym dialect and the Tegi subdialect of Kazym. Data for analysis – 54 texts totaling in 4112 sentences – have been elicited mainly from the text corpus of West Khanty dialects. The present study of possessive constructions in Kazym dialects is conducted within the methodology of the functional theory of grammar. In Kazym and Tegi, three predictive constructions for coding po...

This article presents the results of a study on the user-generated content and online behavior of political group activists within Facebook's Russian speaking cohort, during the pre-election period. The material comprises 365 politically active groups (as at December 2017 - January 2018), with 496 active users as a core. An interdisciplinary approach was used to gather, refine and classify the data, while psycholinguistic and communicative analysis was adopted to analyze the content. The outcome of the research re...

This article describes a massive open online course (MOOC) for foreign doctors and pharmacists. Related literature sources show that MOOCs are a form of e-learning based on open (public) Internet courses using electronic educational multimedia content, interactive user communication and support of the community of teachers, assistants and students, with massive participation of the latter. The structure of the MOOC “Russian for foreign doctors” has includes: organizational, informationtraining, training-practical,...

The interest of the Renaissance to the antique culture and to the hermeticism consequential led to the study of the Old Egypt and to the research of the Egypt writing. But at the moment of appearance of this interest the understanding of it was lose. 1419 priest from Florence Christoforo de? Buoldemonti found on the island Andros in the Aegean See the manuscript “The Hieroglyphics of Horapollo Nilous”. He bought it and got to Italy. 1505 the manuscript was published in Ancient Greek in Venice. According to the his...

Self-identification of young people essentially determines their life priorities, frequently preventing their harmonious socialization in the development of their life competencies. Hence, timely diagnosing attitudes may help to identify key problem fields in the perception of the personality, but also to create basis for the alignment of optimum ways of its full integration into society. In this regard the inherent extensive potential lies in the methods of linguistic diagnosing that are not perceived by young pe...

Business communication in English is getting more highlighted in the globalized context, as the English language spreads as the most dominant lingua franca in international business settings. While the volume of studies focused on business communication in various disciplines continues to increase, new strands of research emerge; some approaches are going out of focus. To improve our understanding and offer a more realistic picture of the field of business communication in English, we examined promising trends in ...

The article deals with the issues of professional communication directly related to the psychological problem of perceiving the outside world and, hence, to the linguistic world-image (LWI), which is already present in the mind of an individual. This fully applies to the professional linguistic world-image (PLWI). The authors propose a description of the PLWI as a system, structure this system and analyze its components and their interrelations. A necessary and sufficient set of skills and abilities is determined ...

Headlines, which are generally more available to readers than articles, were analyzed from the following media: BBC, The Economist, Harvard Business Review, The New York Times, The Washington Post, The Independent, and The Guardian on the general topic “Education”, - basically, from the linguistic perspective. It was found that newspaper headlines tend to be longer (10-11 words, on average; and certain headlines reach the length of 17-19 words), incorporate direct speech and reporting clauses, and have the form of...

The study is aimed at revealing the deep meanings inherent in the artwork "Adoration of the Magi" by Leonardo da Vinci with the help of the system of the artistic universalism. The main methods used are comparative-historical, structural-semantic, iconological and formal analysis. A special role was assigned to the practical definition of the inner design concealed by the artist in various symbolic images. On the example of the work-sketch "Adoration of the Magi” is made a comparison of the images with the mytholo...

The article highlights the notion of synergism as applied to speech/discourse in terms of functional linguistics. The term ‘synergism’ denotes the ability of self-organising open systems (language and speech included) to combine elements in such a way that their overall effect exceeds pure linear addition of components. This non-linearity is inherent in speech, as the general sense of a text does not usually equal to a mechanically obtained sum of its units semantics. From the angle of functional linguistics, syne...

In this article the importance of listening skills in effective communication for language students is discussed and the benefits of using audiovisual materials in the teaching of English-as-a-second and foreign-language (ESL/EFL) are considered. To show the effective use of audio podcasts in teaching English for specific purposes a representative sample of undergraduate students of the Degree in Landscape Architecture Education were selected for the study. Data was gathered by means of questionnaires and intervie...

In recent years, some Russian scientific journals have noted that interest in texts and literature in general written in the language of the metropolis is becoming more and more actual, in particular, in foreign linguistics (English linguistics), the scientific interest in the so-called 'Contact Literature'. A well-known American scientist of Indian origin, the author of the term 'contact literature' Braj B. Kachru writes: "Language changes as a result of the contact of languages are not limited to grammar, vocabu...

This paper examines cognitive structures of the selected proverbs in three languages as well as outlines their semantic and pragmatic aspects. Taking into account their rich cultural context and the ability to reflect the way knowledge and experience are processed and conceptualized, proverbs and their modern modifications are of interest to cognitive linguistics. The comparison of metaphoric models in three languages reveals the coincidence of the cognitive mechanism though cultural scripts tend to vary, but not ...

Intensified by poly-cultural space of translation, specific nature of scientific discourse, which increasingly invokes the phenomenon of intertextuality, precondition special relevance of cognitive text forming mechanisms aimed at ensuring scientific text perception and comprehension in what concerns semiotic and functional potential thereof. The aim of this study is to consider the intercorrelations between cognitive and linguistic structures of the medical concept “BoNTA naïve injections” within scientific infor...

The paper presents the results of a study of pejoration as a frequency type of evaluative statements in contemporary Russian media discourse. It is stated that the language means for expressing pejorative meanings have different level characteristics: they are heterogeneous, can express a different degree or intensity of negativity, and form a semantic field of pejorativity in the Russian language. In this work, the following research methods were used: descriptive analysis, continuous sampling, contextual analysi...

In the museums of Moscow, St Petersburg and Veliky Novgorod we can find the best collections of fresco copies from the churches of Veliky Novgorod made at different times by experts from copying workshops of ancient Russian painting. Copies of the frescoes made in the temples before their loss, give an idea about the initial system of such ensembles as the paintings in the Saviour Church on Nereditsa, the Transfiguration Church in Kovalyovo, the Assumption Church in Volotovo. In this research we will focus on the ...

The research of interethnic interaction in the educational environment is especially relevant given the global academic mobility processes. The universities all over the world enroll international applicants - representatives of different nationalities and ethnic groups, and this tendency is growing. In view of the above, the fundamental problem of the efficient collaboration of the representatives of different nationalities in global universities is highly pertinent. The article focuses on the analysis of the spe...

This article is a contribution to the discussion and analysis of the law-students’ English language writing skills necessary for effective legal analysis. This paper covers some linguistic issues of lawyer’s writing skills developed at law-students studying English at the Institute of Law, Peoples' Friendship University of Russia (RUDN University). The actuality and relevance of this paper is based on the need for adequately prepared lawyers competent to write a speech and various types of legal documents. The goa...

The present study is referred to the necessity to provide a complex analysis of the language identity of British people in order to create the most influential and persuasive text based on the linguistic as well as extralinguistic factors involved in the process of the language identity formation together with the choice of speech strategies and tactics of their implementation that are able to have the most dramatic impact on British people and persuade them to perform some kind of actions. The relevance of this t...

The purpose of this article is to theoretically substantiate the project methodology for teaching students of medical specialties and its practical application at Russian lessons. At the Department of the Russian Language of the Medical Institute of the Peoples' Friendship University of Russia, students, together with teachers of the Russian Language Department, developed creative projects. The experiment was conducted in two groups of students. The first group used the project methodology in the classroom, and th...

It is common knowledge that intonation is not laid over a ready text. On the contrary, intonation forms and accompanies the text on the level of its birth in the speaker’s mind. As a result, intonation plays one of the fundamental roles in the process of transferring a thought into external speech. Intonation structure can highlight the semantic significance of textual elements and become a ranging mark in understanding the information structure of the text. Intonation functions by means of prosodic characteristic...

Using Unreal Engine 4 in linguistics to create standalone educational applications Creating customized standalone applications is one of the current trends in business that also started to have its influence on the sphere of education. It offers a large variety of opportunities to linguists and language teachers alike. In this publication the author explored the untapped potential of the latest technology that became available to a very wide audience due to the recent rapid development of mobile graphics processin...

Medieval towns lived in carnival life. It was opposed to the official culture, its norms and rules which were stable, given and serious in their restrictive and rigid form. The ritual and mimetic forms of laughter culture included carnival-style celebrations and laughter ceremonies. They represented different aspects of life from the official ceremonies. Carnivals were a real, though, a temporary form of life that was meant for enjoying. The carnival became a living space with specific rules. It was characterised ...