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Subject: ART & HUMANITIES: Section Medieval & Renaissance Studiesclear all
Showing 51-96 of 96 records
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LAWYER'S WRITING SKILLS AS A MEANS OF EFFECTIVE LEGAL ANALYSIS

(STEF92 Technology, 2018, T. V. Emelyanova)

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This article is a contribution to the discussion and analysis of the law-studentsВ’ English language writing skills necessary for effective legal analysis. This paper covers some linguistic issues of lawyerВ’s writing skills developed at law-students studying English at the Institute of Law, Peoples' Friendship University of Russia (RUDN University). The actuality and relevance of this paper is based on the need for adequately prepared lawyers competent to write a speech and various types of legal documents. The g...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LINGUACULTURAL STUDIES OF ADVERTISING SLOGANS AND THEIR SIGNIFICANCE FOR LINGUISTIC IDENTITY

(STEF92 Technology, 2018, E. N. Malyuga, A. Radyuk, A. S. Tsagolova)

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This paper is concerned with linguacultural peculiarities of slogans featured in advertising discourse. Advertising discourse finds its way into all kinds of institutional communication thanks to its thematically unrestricted nature, genre distinctiveness and its propensity to capture the most inconspicuous manifestations of the ever-changing world. This type of discourse is considered most exemplary as it can reflect the latest trends of socio-linguistic realia within a single slogan, which is viewed as a composi...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LINGUISTIC CRITERIA FOR ARABIC TEXT OPTICAL RECOGNITION

(STEF92 Technology, 2018, Oleg Redkin)

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Each written text could be considered as a sequence of symbols put up in groups organized in a certain order and assembled in a linear sequence, which is may be arranged horizontally or vertically. The existing methods of optical character recognition (OCR) aim at linear and vertical segmentation of written texts basing on interword spaces and intervals between letters as the demarcation markers of lexical units and characters respectively. This strategy is effective for many languages meanwhile building robust OC...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LINGUISTIC DIAGNOSTICS AS A TOOL OF YOUTH SOCIALIZATION

(STEF92 Technology, 2018, Elena Tikhonova, L. Raitskaya)

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Self-identification of young people essentially determines their life priorities, frequently preventing their harmonious socialization in the development of their life competencies. Hence, timely diagnosing attitudes may help to identify key problem fields in the perception of the personality, but also to create basis for the alignment of optimum ways of its full integration into society. In this regard the inherent extensive potential lies in the methods of linguistic diagnosing that are not perceived by young pe...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

LINGVO-COGNITIVE APPROACH TO THE STUDY OF SOCIOCULTURAL THREATS

(STEF92 Technology, 2018, Elena Pozdnyakova, V. Zabotkina)

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The study deals with the cognitive approach to investigation of sociocultural threats in Russia. Cognitive approach is understood in this article as a set of tools and methodologies used to identify in different types of discourse (news, fiction, academic) linguistic representations of threats as they are conceptualized and verbalized in modern Russian society. The purpose of the research is threefold: 1) to use the data of specially elaborated THREAT-corpus with the aim of identifying conceptual metaphors of thre...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MANIPULATION THROUGH SENSATIONALISM IN MODERN ONLINE TABLOID TEXT

(STEF92 Technology, 2018, N. Saburova, C. Fedorova)

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The article deals with some key characteristics of online tabloid text. The nature of realization and functioning of texts in tabloid media is largely based on a number of structural and semantic features primarily aimed at capturing audiencesВ’ attention. This is often achieved via sensationalism, a category which is realized in text through several techniques used by author(s) in a way that could be referred to as manipulative, i.e. used deliberately to evoke certain emotions from the readers for a certain effec...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MASSIVE OPEN ONLINE COURSE (MOOC) AS AN INNOVATIVE MEANS OF PROFESSIONAL-COMMUNICATIVE LINGUISTIC EDUCATIONAL PROGRAM FOR TRAINING FOREIGN DOCTORS AND PHARMACISTS

(STEF92 Technology, 2018, Yulia Biryukova, I. Pugachyov, M. Makarova, N. Pestushko, I. Molchanova)

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This article describes a massive open online course (MOOC) for foreign doctors and pharmacists. Related literature sources show that MOOCs are a form of e-learning based on open (public) Internet courses using electronic educational multimedia content, interactive user communication and support of the community of teachers, assistants and students, with massive participation of the latter. The structure of the MOOC “Russian for foreign doctors” has includes: organizational, informationtraining, training-practi...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

MEDICINE IN THE MIRROR OF SMALL LITERARY FORMS: DIACHRONIC REVIEW

(STEF92 Technology, 2018, S. Nedbailik, R. Meltzer)

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This article is devoted to the history of epigrammatic art as one of most problematic and interesting phenomena, paying special attention to its oral and written manifestations closely attached to medical art in all its aspects. Thus, the authors point out the main features and particularities of epigrams as a classical small literary genre which together with poems, epitaphs and other small form a real separate trend in the European literary art. In the frame of diachronic approach to the topic they give a detail...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

NATIONAL SPECIFICITY AND STYLE OF THE ROMANIAN FINE ARTS

(STEF92 Technology, 2018, A. M. Maciuca)

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A broad approach to essential theoretical issues, the multilateral examination of the defining aspects of the national specificity and the stylistic system that they express are an imperative for our aestheticians and art critics. The profound originality of our culture, the outstanding artistic sensitivity of the Romanian people, the exceptional achievements both in folkloric and cultural arts, developed within the same stylistic coordinates, must be studied with insistence and depth, the result of research being...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

NATIONAL-CULTURAL SPECIFICITY OF EXPRESSIVE FORMS OF ADDRESS IN THE RUSSIAN AND SPANISH LANGUAGES (COLOMBIAN AND COSTA RICAN VARIANTS)

(STEF92 Technology, 2018, O. Glazova, I. Maslova, N. Sokolova, E. Kulikova, L. Farissenkova)

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The article investigates the influence of the national-cultural specificity of speech behavior on the formation of expressive forms of address in the Russian language as well as in the Colombian and Costa Rican variants of the Spanish language. Groups of expressive addresses are distinguished depending on their semantic load, ways of transferring evaluativity and expressiveness; pragmatic factors affecting their formation and functioning are described, namely: evaluative-characterizing and emotivecharacterizing on...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

NETWORK MEDICAL DISCOURSE AS AN INNOVATIVE FORM OF PROFESSIONAL COMMUNICATION

(STEF92 Technology, 2018, V. Kurilenko, O. Shcherbakova, K. Akhnina, S. Yurmanova, N. Gatinskaya)

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The article examines professional communication of medical workers with consumers and other specialists of the medical industry over the Internet. The study was based on the descriptive method, including involved observation, the method of communicative-pragmatic analysis of discourse, and discourse analysis, through which communication was examined from different perspectives. Communication participants as well as speech strategies and tactics were also analyzed. The study made it possible to describe communicati...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

NEWS HEADLINES: A CONTRASTIVE LINGUISTIC ANALYSIS

(STEF92 Technology, 2018, Y. Filyasova)

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Headlines, which are generally more available to readers than articles, were analyzed from the following media: BBC, The Economist, Harvard Business Review, The New York Times, The Washington Post, The Independent, and The Guardian on the general topic “Education”, - basically, from the linguistic perspective. It was found that newspaper headlines tend to be longer (10-11 words, on average; and certain headlines reach the length of 17-19 words), incorporate direct speech and reporting clauses, and have the for...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ON LINGUISTIC TOOLS OF CUSTOMER MANIPULATION IN MODERN ADVERTISING

(STEF92 Technology, 2018, A. Litvinov, V. Vedekhina)

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Defining strategies for language manipulation in advertising has become particularly relevant in modern linguistics due to increased demand for the means of persuading potential buyers amid brisk competition in a saturated market. The purpose of the present research is to reveal linguistic tools of manipulating in English-language advertising. Theoretical background for the issue under investigation is based on the critical analysis of literature on modern linguistics and manipulation of customers. The linguistic ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ON THE PROPERTIES OF LITERARY PROPER NAMES

(STEF92 Technology, 2018, I. Maslova, O. Glazova, I. Chekhonina, N. Galoyan, Y. Solovyova)

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Literary proper names (poetonyms) are universal functional-semantic word signs intended for individualizing and characterizing single objects of artistic reality in the space of literary texts. The semantic-stylistic potential of onomastic units within a literary text is enormous, making them both a significant means of interpretation and an important constructive element of a literary text involved in the processes of text production and meaning-making. Poetonyms become an essential means of text construction, po...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

ON THE STUDY OF METAPHOR IN YAKUT LINGUISTICS

(STEF92 Technology, 2018, R. Makarova, E. Nikiforova, L. Borissova, A. Gorokhova)

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Linguistic nomination is of great interest to modern science. One of the key problems of theoretical linguistics has been those of the theory of nomination. In the study of lexical and semantic development of the language among important issues are secondary naming, including words with transferred meaning, which contribute to the accuracy, expressiveness and figurative transference of semantic information. Expansion, narrowing of the lexical meaning of a word and its semantic potential are closely related to the ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

PECULIARITIES OF PLACING THE STRESS IN MULTI-SYLLABIC ENGLISH AND RUSSIAN WORDS

(STEF92 Technology, 2018, Tatiana V. Emelyanova)

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The paper is devoted to the issues of placing the stress in multi-syllabic Russian and English words; this problem arises in the process of teaching English to bachelors studying in multinational groups (CIS, Afghanistan, Colombia, Cyprus, Iran, Mongolia, Nigeria, Peru, Syria, Somalia, Vietnam, Zambia) at the Institute of Law, PeoplesВ’ Friendship University of Russia (RUDN University). The purpose of this study is to reveal some factors of placing the stress in multi-syllabic Russian and English words correctly s...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

PEJORATION REPRESENTATION MEANS IN MODERN RUSSIAN MEDIA TEXTS

(STEF92 Technology, 2018, L. Shatalova, N. Shatalova, R. Arzumanova, O. Zelenova, I. Maslova)

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The paper presents the results of a study of pejoration as a frequency type of evaluative statements in contemporary Russian media discourse. It is stated that the language means for expressing pejorative meanings have different level characteristics: they are heterogeneous, can express a different degree or intensity of negativity, and form a semantic field of pejorativity in the Russian language. In this work, the following research methods were used: descriptive analysis, continuous sampling, contextual analysi...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

PHRASEOLOGICAL UNITS DEFINING THE WOMAN IN RUSSIAN LINGUOCULTURE

(STEF92 Technology, 2018, S. S. Safonova, E. R. Zamalyutdinova, O. A. Chupryakova, D. I. Rakhimova)

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The article is devoted to the research of woman names in the phrasicon of Russian linguoculture. The topicality of the study is determined by the effort to bring into sharp focus the specific features of the analyzed phraseological semantic group in Russian phrasicon. The scientific novelty lies in consideration of the Russian phraseological woman names in different aspects – structural-semantic, functional-stylistic and linguocultural. In the article a classification of the phraseological group units is present...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

PSYCHOLINGUISTIC ANALYSIS OF SOCIAL MEDIA CONTENT: POLITICALLY ACTIVE ACTORS IN FACEBOOK

(STEF92 Technology, 2018, M. Pilgun)

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This article presents the results of a study on the user-generated content and online behavior of political group activists within Facebook's Russian speaking cohort, during the pre-election period. The material comprises 365 politically active groups (as at December 2017 - January 2018), with 496 active users as a core. An interdisciplinary approach was used to gather, refine and classify the data, while psycholinguistic and communicative analysis was adopted to analyze the content. The outcome of the research re...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

RUSSIAN-LANGUAGE LITERATURE AS A SPECIAL PARAMETER OF THE MEASUREMENT OF THE RUSSIAN LANGUAGE VITALITY

(STEF92 Technology, 2018, V. P. Sinyachkin, I. D. Todorova, U. M. Bakhtikireeva)

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In recent years, some Russian scientific journals have noted that interest in texts and literature in general written in the language of the metropolis is becoming more and more actual, in particular, in foreign linguistics (English linguistics), the scientific interest in the so-called 'Contact Literature'. A well-known American scientist of Indian origin, the author of the term 'contact literature' Braj B. Kachru writes: "Language changes as a result of the contact of languages are not limited to grammar, vocabu...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

SCIENTIFIC DISCOURSE PERCEPTION, COMPREHENSION AND PRODUCTION THROUGH THE PRISM OF INTERTEXTUALITY AND POLY-CULTURAL SPACE OF TRANSLATION (COGNITIVE APPROACH IN TRANSLATION)

(STEF92 Technology, 2018, E. A. Notina, I. A. Bykova)

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Intensified by poly-cultural space of translation, specific nature of scientific discourse, which increasingly invokes the phenomenon of intertextuality, precondition special relevance of cognitive text forming mechanisms aimed at ensuring scientific text perception and comprehension in what concerns semiotic and functional potential thereof. The aim of this study is to consider the intercorrelations between cognitive and linguistic structures of the medical concept “BoNTA naïve injections” within scientific ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

SENTIMENT ANALYSIS IN ARABIC: LINGUISTIC ISSUES

(STEF92 Technology, 2018, O. Bernikova, O. Redkin)

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The paper deals with the linguistic peculiarities of sentiment analysis of documents in Arabic. Automatic definition of emotive component in a large corpus is highly relevant today. At the same time, the theory of emotions in linguistics has not been sufficiently developed yet, therefore there is an urgent need to improve the computer methods of sentiment analysis for carrying out sociolinguistic research. In the framework of this study, we try to determine the patterns inherent in the Arabic language, which must ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

STRATEGY OF SOLIDARIZATION IN CONSTRUCTION OF BRITISH LINGUISTIC IDENTITY

(STEF92 Technology, 2018, A. V. Radyuk, M. Ivanova, A. S. Prikhodchenko)

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The purpose of this article is to identify the main speech characteristics that mark the British linguistic identity in business discourse. The authors analyze the concept of linguistic identity, determine the role of the identification of business representatives with ethnic, professional, political groups, identify speech markers of linguistic identity. For the analysis of speech characteristics methods of functional-pragmatic analysis, continuous sampling and contextual analysis were applied. The material of th...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

STUDY OF MAIN LINGUISTIC MEANS TO ACHIEVE COHERENCE AND MANIFEST INTONATION IN POPULAR ECONOMIC DISCOURSE

(STEF92 Technology, 2018, V. Sibul, D. Kuznetsov)

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The article explores linguistic means of cohesion and coherence, as well as means of intonation manifestation in popular economic discourse in terms of their functional and pragmatic importance. It also provides main approaches to the concepts of discourse and intonation manifestation both in oral and written discourse in modern linguistics. With economy being one of the essential areas of society and with the processes of economic globalization, the language of economy becomes one of the most explored in present-...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

SYLLABLE TYPE AND WORD SYLLABIC STRUCTURE IN TYPOLOGICALLY DIFFERENT LANGUAGES

(STEF92 Technology, 2018, A. G. Ivanova, I. V. Smirnova)

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The article considers the importance of a syllable’s type and syllabic structure of words in languages of different types – analytical English, agglutinative Buryat and isolating Chinese – in light of creating the whole-system typology of languages. A strong case is made for the significance of lexicality and grammaticality of language as its typological determinant. Syllable’s structure is derivative from word’s structure and is dependent on word’s degree of lexicality or grammaticality. The paper aims to...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

TERM SYSTEM: ITS ROLE AND PLACE IN FORMING THE PROFESSIONAL LINGUISTIC WORLD-IMAGE

(STEF92 Technology, 2018, N. Novikova, T. Cherkashina, G. Gubanova, L. Kovtun, N. Romanova)

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The article deals with the issues of professional communication directly related to the psychological problem of perceiving the outside world and, hence, to the linguistic world-image (LWI), which is already present in the mind of an individual. This fully applies to the professional linguistic world-image (PLWI). The authors propose a description of the PLWI as a system, structure this system and analyze its components and their interrelations. A necessary and sufficient set of skills and abilities is determined ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE AGE OF ENLIGHTENMENT, JOSEPHINISM, AND THE HISTORICAL AND LINGUSTIC DEVELOPMENT OF THE CRIMINAL LAW TERMINOLOGY IN CROATIA ON THE EXAMPLE OF THE CIVIL CODE OPCHINSKA NAREDBA OD ZLOSCINSTVAH I NJIHOVIH PEDEPSAH

(STEF92 Technology, 2018, I. Krumes)

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On the example of the Civil Code Opchinska naredba od zlocsinstvah i njihovih pedepsah printed in Budim in 1788, which is in fact the translation of the Criminal Code by Joseph II originally entitled Allgemeines Gesetz Гјber Verbrechen und derselben Bestrafung, it is possible to outline the ways in which the Age of Enlightenment influenced various aspects of life of all people in the empire, to show how the law and the punishment of felonies was regulated, and especially to track the historical development of the ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE ANCIENT TURKS AND SLAVS: CULTURAL AND HISTORICAL ASPECTS OF ACCULTURATION

(STEF92 Technology, 2018, A. Kaizhanov)

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The article highlights the problems of acculturation between the ancient Turks and the Eastern Slavs until the time of adoption of Christianity by the Slavs, that is, until 988 AD. In addition, article considers Pagan ideological paradigms between analyzed ethnos, which were equipolar, but were not identical. This process continued until there was a sharp turn in their destiny and history - orientation to new sacral systems that began in 988 under Vladimir I. Although the ancient Turkic tribes continued to be in t...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE CATEGORY OF DESTRUCTIVENESS IN LANGUAGE AND DISCOURSE

(STEF92 Technology, 2018, Y. Volkova)

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The purpose of this paper is to discuss the concept of destructive communication, propose a possible classification of the situations of destructive communication in discourse as well as analyze some language clues of destructiveness. Destructiveness is viewed as a discourse category represented by a body of linguistic and paralinguistic means of expression, the main function of which is the organization of communicative process. Destructive communication is aimed at deliberate and intentional infliction of moral ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE DOMAIN OF PREDICATIVE POSSESSION IN KAZYM AND TEGI

(STEF92 Technology, 2018, V. Vorobeva, I. Novitskaya)

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The article presents research outcomes of the strategies and ways used to encode predicative possession in two vernaculars of Khanty: in the Kazym dialect and the Tegi subdialect of Kazym. Data for analysis – 54 texts totaling in 4112 sentences – have been elicited mainly from the text corpus of West Khanty dialects. The present study of possessive constructions in Kazym dialects is conducted within the methodology of the functional theory of grammar. In Kazym and Tegi, three predictive constructions for codin...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE EPIGRAPHВ’S INFORMATIVE FUNCTION IN В‘THE HOUSE IN NORHAM GARDENSВ’ BY PENELOPE LIVELY

(STEF92 Technology, 2018, L. Zamorshchikova, E. Dyakonova, S. Filippova)

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The article is devoted to research on epigraph and its function in a fictional text. The epigraph-text interactions may be of great importance for decoding the meanings of both. The epigraph is reported to perform a dialogic, a structuring and an informative function in the text, the latter function introducing two types of information: subjective and content-related. While the subjective information is mainly about the author of the text, the content-related information is considered to fall into factual (develop...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE GRAPHICAL FEATURES OF THE FIRST TEXTS IN THE KHANTY LANGUAGE

(STEF92 Technology, 2018, I. M. Moldanova, Y. V. Normanskaia)

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The article is devoted to the first literary texts of the Khanty written language of L.P. Vologodskiy “Matve? elta jemy? a?kol-jastypsa” (Sacred legends of Matthew in the Obdorsk dialect, 1868), the publication is available at http:// lingvodoc.ispras.ru/dictionary/1167/4/perspective/1167/5/view?page=1, I. Egorov, I. Popov "????? ???????” (Sacred History, 1900), available at http:// lingvodoc.ispras.ru/dictionary/902/27/perspective/902/28/view and A.A. Dunin- Gorkavich "??????-???????-????????i? ??????????i?...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE HISTORY OF COPYING THE FRESCOES FROM VELIKY NOVGOROD IN THE PRE-REVOLUTIONARY PERIOD

(STEF92 Technology, 2018, T. Laska, S. Golubkov)

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In the museums of Moscow, St Petersburg and Veliky Novgorod we can find the best collections of fresco copies from the churches of Veliky Novgorod made at different times by experts from copying workshops of ancient Russian painting. Copies of the frescoes made in the temples before their loss, give an idea about the initial system of such ensembles as the paintings in the Saviour Church on Nereditsa, the Transfiguration Church in Kovalyovo, the Assumption Church in Volotovo. In this research we will focus on the ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE IMPACT OF LANGUAGE IDENTITY ON THE CHOICE OF SPEECH STRATEGIES IN INTERNET ADVERTISING

(STEF92 Technology, 2018, K. V. Popova, S. Orlova, V. Makukha)

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The present study is referred to the necessity to provide a complex analysis of the language identity of British people in order to create the most influential and persuasive text based on the linguistic as well as extralinguistic factors involved in the process of the language identity formation together with the choice of speech strategies and tactics of their implementation that are able to have the most dramatic impact on British people and persuade them to perform some kind of actions. The relevance of this t...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE MAGIC OF THE RENAISSANCE TODAY: THE PICTURE AND THE IDEOGRAMMATIC WRITTING OF “EYE OF HORUS”. (THE EDUCATIONAL-HYPOTHETICAL APPROACH)

(STEF92 Technology, 2018, V. Vinokurov, M. Vorontsova)

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The interest of the Renaissance to the antique culture and to the hermeticism consequential led to the study of the Old Egypt and to the research of the Egypt writing. But at the moment of appearance of this interest the understanding of it was lose. 1419 priest from Florence Christoforo de? Buoldemonti found on the island Andros in the Aegean See the manuscript “The Hieroglyphics of Horapollo Nilous”. He bought it and got to Italy. 1505 the manuscript was published in Ancient Greek in Venice. According to the...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE MEDIA AND THE POPULARISATION OF SPECIALISED LANGUAGES: THE CASE OF LEGAL LANGUAGE

(STEF92 Technology, 2018, M. Canepari)

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This paper aims at exploring new methodologies that might render studentsВ’ approach to specialized discourse original and stimulating and is based on two third year courses I held at the University of Parma in 2015-2016 and 2016-2017 for undergraduates reading modern languages. Despite the fact that specialised languages have long been perceived as the realm of a restricted group of people, very often we come across them in our daily lives (for instance, in the standing details we find in advertising as well as t...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE NOTION OF FUNCTIONAL SYNERGISM IN LINGUISTICS

(STEF92 Technology, 2018, E. V. Ponomarenko)

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The article highlights the notion of synergism as applied to speech/discourse in terms of functional linguistics. The term В‘synergismВ’ denotes the ability of self-organising open systems (language and speech included) to combine elements in such a way that their overall effect exceeds pure linear addition of components. This non-linearity is inherent in speech, as the general sense of a text does not usually equal to a mechanically obtained sum of its units semantics. From the angle of functional linguistics, sy...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE PHENOMENON AND THE PROTOTYPE OF ALCHEMY

(STEF92 Technology, 2018, V. Vinokurov, M. Vorontsova)

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In the modern world, various projective images of alchemy, of the alchemist, of the В‘great workВ’ and of the philosopher's stone were formed. The aim of the work is to search for the prototype of an alchemic operation and to prove that it is an operation to create a measure for measuring an unknown quantity that can be chemical, geometric, psychological or of some other nature. The method of investigation is a representative measurement theory based on assigning numbers to things; in this case, things are the let...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE SCHOOL OF SCIENCE-BASED COPYING OF L.A. DURNOVO AND Г’.S. SHCHERBATOVA-SHEVYAKOVA

(STEF92 Technology, 2018, T. Laska, S. Golubkov)

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This article presents the research into the school of science-based copying of L.A. Durnovo and T.S. Scherbatova-Shevyakova as a single system, including analysis of stylistic, aesthetic and artistic features of painting as well as technological aspects. The school of copying, which was formed in Russia in the early 20th century and became a unique phenomenon of national culture, practically ceased to exist in the second half of the century. Russian museums have collections of the best fresco copies created in var...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THE TRANSLATION PECULARITIES OF POLITICAL TERMS IN ENGLISH AND GERMAN LANGUAGES

(STEF92 Technology, 2018, S. Marchenko, A. Boyko, E. Laskina, O. Moysova)

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Political sphere attracts the attention of representatives in various social sciences: economic theory, law, sociology, psychology and linguists; and especially translators. Socio-political translation is an important part of the translation. Nowadays socio-political translation is one of the most popular and demanded types of translation, due to the rapid development of international cooperation in various fields, active social changes and the increasing importance of political events in the world. In up-todays s...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THEORETICAL AND METHODOLOGICAL BASIS OF THE PROJECT METHODOLOGY USAGE IN TEACHING RUSSIAN LANGUAGE TO STUDENTS OF MEDICAL SPECIALTIES AT NONLINGUISTIC UNIVERSITIES

(STEF92 Technology, 2018, I. Molchanova, S. Tumanova, O. Scherbakova, E. Tyurina, R. Arzumanov)

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The purpose of this article is to theoretically substantiate the project methodology for teaching students of medical specialties and its practical application at Russian lessons. At the Department of the Russian Language of the Medical Institute of the Peoples' Friendship University of Russia, students, together with teachers of the Russian Language Department, developed creative projects. The experiment was conducted in two groups of students. The first group used the project methodology in the classroom, and th...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

THEORETICAL BASICS OF TEXTCENTRIC APPROACH IN MODERN APPLIED LINGUISTICS

(STEF92 Technology, 2018, N. I. Almazova, N. B. Smolskaia)

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The article discusses the concept of text and textcentricity as the basic concepts of the applied linguistics. The article notes that the interest of scientists to the analysis of text is associated with the textcentricity of the humanities in general and of linguistics in particular, since the language system in the communication process is actualized not in an isolated sentence but in the texts of different types and purposes. We believe that the text, being the center of the humanities and determining its textc...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

UNIVERSAL MULTILINGUAL DICTIONARIES AS REFLECTION OF RUSSIAN LEXICOGRAPHY DEVELOPMENT TENDENCIES

(STEF92 Technology, 2018, L. N. Kaminskaia, N. B. Smolskaia)

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The paper dwells upon the historical process of introducing multilingual dictionaries into the Russian linguistics and its influence upon the Russian lexicography development. In the article two first Russian multilingual dictionaries of P.S. Pallas (1787-1789) and of T. Yankovich de Mirievo (1790-1791) were examined. It is noted that this type of dictionaries marked the qualitative shift from pure language facts collecting to comparative-historical and typological linguistics beginning, as multilingual dictionary...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

USING UNREAL ENGINE 4 IN LINGUISTICS TO CREATE STANDALONE EDUCATIONAL APPLICATIONS

(STEF92 Technology, 2018, P. Novikov)

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Using Unreal Engine 4 in linguistics to create standalone educational applications Creating customized standalone applications is one of the current trends in business that also started to have its influence on the sphere of education. It offers a large variety of opportunities to linguists and language teachers alike. In this publication the author explored the untapped potential of the latest technology that became available to a very wide audience due to the recent rapid development of mobile graphics processin...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

В‘WAR OF THE KNIGHTSВ’ OF JOHANN STERNHALS AND ALCHEMICAL NATURE OF MONEY

(STEF92 Technology, 2018, V. Vinokurov, M. Vorontsova)

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В‘War of the KnightsВ’ (Ritter Krieg) is a medieval alchemical narrative, written in the form of judicial combat between the allegorical figures of the Sun (gold) and Mars (iron). The purpose of the study is to show that if one considers the verbal duel of the В‘knightsВ’ not as alchemic dispute, but as a clash of interests of various medieval social classes, the contents of the book is clear, and the alchemist is engaged in the analysis of the historical and socio-political situation in the late Middle Ages. The ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE ?UPSIDE-DOWN? WORLD AS AN EXPRESSION OF THE MEDIEVAL AND RENAISSANCE CARNIVAL CULTURE

(STEF92 Technology, 2017, V. Jakubovska, I. Liashchynskaya)

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Medieval towns lived in carnival life. It was opposed to the official culture, its norms and rules which were stable, given and serious in their restrictive and rigid form. The ritual and mimetic forms of laughter culture included carnival-style celebrations and laughter ceremonies. They represented different aspects of life from the official ceremonies. Carnivals were a real, though, a temporary form of life that was meant for enjoying. The carnival became a living space with specific rules. It was characterised ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2017
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