Scholarly record
STRATEGY OF SOLIDARIZATION IN CONSTRUCTION OF BRITISH LINGUISTIC IDENTITY
Abstract
The purpose of this article is to identify the main speech characteristics that mark the British linguistic identity in business discourse. The authors analyze the concept of linguistic identity, determine the role of the identification of business representatives with ethnic, professional, political groups, identify speech markers of linguistic identity. For the analysis of speech characteristics methods of functional-pragmatic analysis, continuous sampling and contextual analysis were applied. The material of the study included excerpts from the speeches of British economists and representatives of the business community: the statements of Prime Minister Theresa May on the topic of economic development of the UK, the speech of Chancellor of the Exchequer Philip Hammond, the speech of the member of the Labor Party, the shadow Chancellor of the Exchequer John McDonnell and others. The authors come to the conclusion that the complex of the speech characteristics of an individual or an ethnic group makes it possible to determine the language competence, speech behavior and language settings of native speakers. The study identified the main objects of linguistic identity of the speakers with: (1) the British nation, (2) the British business community, (3) particular political party. As it turned out, one of the most common identification strategies is the speaker's solidarization strategy with one or another group. The study showed that its markers are: proper names; personal pronouns; opposition; verbs with positive connotations; adverbs; nouns with the meaning of the unity; adjectives with the meaning of improvement etc. These observations indicate the importance of the national cultural component of business communication. The current state of international economic relations requires the search for means of establishing intercultural understanding. Comprehending and acquiring strategies that mark British identity will enable representatives of business, commerce and other professional spheres to cope with this task.
Publication Impact Profile
Publication details
References15
Alekseeva E.A., Bulgakova S.Yu. European identity through the prism of the policy of the European Union (policy of language, immigration and business), Voronezh, VSU, 2016.
Astashkina P.G. The phenomenon of identity in modern philology and prospects of media linguistics, Bulletin of the Cherepovets State University, no. 4 (79), pp. 40– 47, 2017.
Davos 2018: Chancellor’s speech at the CBI’s British business Leaders Lunch, URL: www.gov.uk/government/speeches/davos-2018-chancellors-speech-at-the-cbis-british-business-leaders-lunch
Full text of Theresa May's speech to the CBI, URL: https://www.politicshome.com/news/uk/economy/taxation/news/80965/full-text-theresa-mays-speech-cbi
Garagulya S.I. Language personality: the individual and his name in a foreign environment, Moscow, URSS, Librocom, 2012.
Gifford Ch. The Making of Eurosceptic Britain: Identity and Economy in a Post-imperial State, Ashgate Publishing Ltd, 2008.
Holliday A. Complexity in cultural identity, Language and Intercultural Communication, vol. 10(2), pp. 165-177, 2010. DOI: 10.1080/14708470903267384
John McDonnell to warn Davos of 'political and social avalanche' unless global economic system changes, URL: https://www.politicshome.com/news/uk/political-parties/labour-party/john-mcdonnell/news/92312/john-mcdonnell-warn-davos-political
Maksimova О.B. English language in Internet communication: globalizing or globalized, Linguistic aspect of integration and self-identification in the modern world, Moscow, Tsifrovichok, pp. 40-48, 2010.
Malyuga E.N., Orlova S.N. The art of business interviewing in ESP training. EDULEARN16 Proceedings, Barcelona, Spain, pp. 7231-7235, 2016.
Malyuga E.N., Tomalin B. Communicative strategies and tactics of speech manipulation in intercultural business discourse, Training language and culture, Issue 1, pp. 28-48, 2017.
Ponomarenko E.V. Functional properties of English discourse in terms of linguosynergetics, SGEM2016 Conference Proceedings, Book 1, Vol. 3, pp. 355- 362, 2016. DOI: 10.5593/sgemsocial2016/B13/S03.042
Ponomarenko E.V., Malyuga E.N. Ironic rhetoric in business English courses from functional linguistics perspective, EDULEARN15 Proceedings, pp. 1392- 1396, 2015.
Radyuk A., Ponomarenko E., Malyuga E. Prosodic peculiarities of discursive strategies in English economic discourse: the strategy of solution search, 4th International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM2017, pp. 189-195, 2017.
Ryaschina M.E. The concept of Identity in modern American linguoculture, Linguistic aspect of integration and self-identification in the modern world, Moscow, Tsifrovichok, pp. 207-213, 2010.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
