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Cultural heritage in a local and global perspective has a significant impact on the overall development of local communities as well as of the whole regions. The authors remind the sociological concept of culture, the importance of culture for society and for the identity of the individual. Culture is a product and expression of a particular social body, and at the same time it is the condition for its development. In common sense, culture is often understood very narrowly only as an aesthetic area. However, the s...

The article considers language variety or multilingualism of the modern globalized world space in the terms of local and global components of the inter cultural communication as vectors aiming to opposite directions from the point of view of different and often clashing scientific and historical approaches. The use of historical and comparative analysis allows the author to understand that most scholars claim that such turbulence occurs because the peoples as the carriers of different national cultures and languag...

This article raises issues related to development of a modern state’s foreign policy in the context of intensifying the processes of economization of foreign policy and politicization of economy against the background of globalization transformations. In this regard, economic type of diplomacy as smart power allows medium and smaller nations to participate in international processes with maximum efficiency. Special part of the article is dedicated to reviewing the influence of globalization on strengthening the ro...

Background. Competitive advantages are one of the main elements of successful activity in the global market. This is relevant for the economy of any country, which in modern conditions is involved in the globalization of the world economy. World economic relations between different countries provide opportunities that can be used with varying degrees of economic success. Modern Russian entrepreneurial structures are actively trying to integrate into the world economy. This is very difficult, because all the produc...

Our living in the dramatically globalizing world makes us admit that individuals need new abilities to survive and succeed in the societies with a high level of interdependence and integration. As a response to these current challenges global competence appears to play a very important role in bringing up a globally competent person who can work and communicate effectively with people from different linguistic and cultural backgrounds which is especially urgent for Russia as it is actively participating in solving...

The authors explore the problem of identity as a result of the interaction of subjects in the process of communication. The authors allocate various types of identity depending on the historic stage of the existence of the human community. They distinguish ethnic identity, religious identity, linguistic identity, national identity, cultural identity. The authors select such form of identity as transcendental identity and consider it to be the ultimate form of identity and the most significant on a contemporary soc...

Efficiency is one of the most important indicators of elite professionalism. Measuring this indicator we reveal the quality of a particular elite community, their professional training and acmeological level. Empirical data only gives an external quality measure. Personal assessments of elite subjects are made In the role of an internal criterion. It is the comparison of the objective and subjective (external and internal) indicator which gives us an adequate assessment of the effectiveness of modern political eli...

{Purpose}. Advertising contributes to the emergence of a new reality, characterized by increasing the integrity of the variety of different cultures, traditions, religions and values. Modern social relations and globalization processes actualize the question of identity of any culture. Modern advertising involves the context of another culture, appealing to basic ideals of their culture, taking into account cultural identity of perception. The purpose of the research - to analyze the phenomenon of advertising in t...