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THE GLOBAL TRENDS OF COMPETITIVE ADVANTAGES OF ENTREPRENEURIALSTRUCTURES IN RUSSIA
Abstract
Background. Competitive advantages are one of the main elements of successful activity in the global market. This is relevant for the economy of any country, which in modern conditions is involved in the globalization of the world economy. World economic relations between different countries provide opportunities that can be used with varying degrees of economic success. Modern Russian entrepreneurial structures are actively trying to integrate into the world economy. This is very difficult, because all the producers in the world economy today are in the conditions of hyper competition. These conditions impose additional requirements on business, such as high quality of labor, high technologies, quality of products and competitive prices for goods and services. Entrepreneurial structures have to go to additional costs in order to provide their goods and services with high competitiveness in the global market. The publication is devoted to the development of the global trends of competitive advantages of Russian business structures. Methods. The article analyzes examples of the activities of various Russian and world companies on the global market. Particular attention is paid to the use of competitive advantages and their change under the influence of global trends in the world economy. Economic analysis was conducted on the data collected from national statistical and financial offices, World Bank and other official sources. Results. Nowadays, it is necessary to create economic models, which support market-oriented business strategies, such as an internationalization strategy or a strategy of increasing competitiveness in Russia. The government's previously proposed model of a small business support is not working due to lagging modernization of institutions. Conclusions.The directions of increasing competitiveness, offered in the article, will allow Russian companies to gain additional advantages and benefit from the globalization processes and raise their position in the world economics.
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