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The author is reflecting on the fact that a modern man is living in a rather intimate relationship with new information and communication media, starting thus various connections and degrees of integration with these media. A human subject is therefore “homo medialis“ (digitalis, interneticus, informaticus), existing on the interface, virtualised, augmented, hybridised with the technology of new media. The author believes that virtual cyberspace is bringing a man a new living space, a space that shares the idea of...

The study focuses on academic rituals as part of university culture in Romanian universities. It also tries to underline the role of academic rituals as communication instruments for the universities, both public and private. The latter category adopted the common ceremonies for academic life to gain legitimacy and recognition as part of the higher education area. The analysis focuses on a series of rituals identified in the Romanian universities, mainly the opening of the academic year, the graduation ceremony, a...

Background: In modern Russia, the majority of people does not trust traditional advertising, so advertisers need to use alternative methods to attract attention to a product or a brand. According to Media Logics, in 2016 due to the economic crisis more than ten the largest companies in Russia refused to advertise on television, others reduced its presence on the television screen. Methods: Basic principles of dialectical logic were applied as a theoretical and methodological foundations of the research (ascent fro...

The paper deals with the theoretical reflection of digital gameplayers (sub)culture. The authors examine these aspects in connection with the media studies and also with the theory of digital games. The main objective of this paper is to point out the status of digital gameplayers community in a current socio-culture reality. The introductory part of the study defines the key terms as the audience, subculture, gamer and digital game. In the next part of the paper the authors explain the problematic of gamers´ subc...

The author is in this paper studying influence of digital media on changes in contemporary education. Through phenomenological and hermeneutic methods, he is exploring the basic structure (invariant) of the Internet – the key component of modern digital media. The author observes that the basic structure of the Internet relies on a very fast combining of symbols with dominance of images. Knowing the Internet’s invariant, he finds out that the Internet favours associationist (rhizomatic, image-based) thinking with ...

The objective of this contribution is to investigate non-formal media education projects in the European Union. [1] The study reviews initiatives and projects in the field of media education in the Member States. The most important finding of this study is the fact that the film education, film literacy and the practical skills of filmmaking are greatly developed in the EU countries. Belgium, Denmark, Finland, Greece, Ireland, Lithuania and the United Kingdom pay attention to the film literacy and film production....

The new millennium and the revolutionary medium of communication - the Internet brought a lot of change in all spheres of life to individuals and companies. In addition to many positive aspects and opportunities that the Internet provides (such as fast and instant communication, new forms of entertainment, education, an immediate source of information), it is important to recognize the presence of multiple risks linked to communication through new digital media and technologies. We consider that one of the most se...

Using Internet search data may reveal intentions and expectations in various areas of scientific interest in social sciences. One of them is media studies and especially the research of media literacy, where search engines such as Google can shape the way of investigation of current social trends and academic discourse in the field. In this paper, we analyse various ways of using specific data gathered by Google and delivered by the Google Trends service. We examine whether the online activity measured by Google s...

Understanding the human–computer interaction has its own pace, it would be equally wrong to rush it or slow it down. To figure out whether to attack a new phenomenon or to stand with it, we need to choose a viewpoint. Building on background knowledge it can say that none of the disciplines deals with reality, each of them tears out a different part of reality, which is then studied using concepts and methods of that discipline and/or borrowing from other disciplines. Terry Winograd realized that the artificial wor...

We are living in a transitional time – contemporary television industry is rapidly evolving in order to meet uncertain and ever-changing preferences of the mainstream television audiences. Reacting to advanced technologies and different consumer practices related to mobile devices and digital media, ‘traditional’ television production companies are turning into hybrid media enterprises. As television is still seen as the most influential medium on the global scale, these development tendencies shape today’s media ...

In this paper, we have developed a database, which represents a collection of three-dimensional models of cultural and historical heritage objects located in the central part of Tambov (Russia), both existing and completely or partially destroyed. They include the elements of Tambov fortress of the XVII century (towers, walls, church), Bogorodnichnaya church of the XVIII century and the Library named after A.S. Pushkin built on its place in the XX century, the building of the Nobility Assembly of the XIX century, ...

Estonian Theatre is a unique phenomenon. In a population of 1.3 million, one million people visit the theatre every year. Tallinn City Theatre is one of the most renowned theatre companies in Estonia. In 2016, Tallinn City Theatre celebrated its 50th anniversary. Dating back to the Soviet times as Estonian Youth Theatre, a state-owned touring company made up of an entire class of fresh drama school graduates and a small number of well-known performers, it has transformed during five decades into an established, ye...

Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. In recent years, conventional means of communication have become increasingly ineffective, and have begun to give way to more innovative communication tools due, to...

Social media have become one of the most influential communication phenomena of the 21st century. It is therefore no surprise that publishing journalistic content via social networks is quickly overcoming the rather “articificially” created distinctions between professional journalists, civic activists and “regular” members of the media audiences. As the institutionalized press is now just one of the many existing ways of reaching the general public, journalism theorists as well as professional journalists have to...

This article is devoted to the description of the gender representation of the lexeme muzhik in Internet-discourse. Currently, the study of the specific of online communication and of the functioning of language as a means of electronic communication are refers to the most relevant and current areas of linguistics. Scientific novelty of work is defined by the choice of material and a source of a research – the new technique of identification of a gender component of the men's and woman's speech by comparison of me...

Currently, under the influence of digital technologies, there is a rapid transformation of economic relations and forms of interaction of economic agents, innovative goods and services form new segments of the world economy related to information and communication technologies. These sectors are gradually becoming the drivers of the economic development of the global economic system, although at present their direct contribution to the economy is rather modest in both developed and developing countries. The proces...

Access to digital data through web servers and databases is facilitated by search tools. Following a user query, the search engine has a long list of bibliographic references and web pages. The efficient selection of relevant documents is very difficult given the low accuracy in the list. Typically, the user visits the first page referenced in the list, but it does not consult the fiftieth. In this article, we describe the problem of the queries language when we look for information in an automatic system (search ...

The development of technologies, digitalization and Internetization is influencing the media environment and, due to this, the media offer has to expand within one media and the demand for the interconnection of different forms of its processing is becoming necessary. Interaction with recipients, especially via web pages, has become an inevitable condition for the survival of the media. Unconventionality, popularity and simplicity determine the success of a media product on the market. On the other hand, within th...

Although remotely piloted aircraft systems (RPASs) offer great advantages and creative possibilities, they are primarily designed for outdoor use by different end-users for activities such as inspections, agriculture, real estate, security and so on. The creative industries are starting to use RPASs for outdoor filming and photography. However, since the existing RPASs lack a precise, robust and affordable indoor positioning system as well as advanced safety features, the control of any RPAS in an indoor environme...

This study focuses on the performance improving of social assisted search by using the Redis system as a cache layer between an application and a MySQL system which stores data extracted from the behavior of many users. Since searches made by one particular user can be viewed as a Markov chain, there is need for a lot of data to be read and displayed to the user, and simultaneously small piece of the user behavior data should be written in the database in order to serve in the future searches made by other users. ...

The author deals with the issue of stronger tabloidization of the so-called quality media and political scene in post-millennial years. She points to the acceptance of tabloidization processes in conditions of late modern societies and in the chaos of postmodern cultures. She presents and illuminates the processes that determine formation of the mental atmosphere in the first and second decades of the new millennium. According to her, these are in particular creation of a new cultural logic and a change of media l...

The contemporary society is drawn towards the spectacular, the out-of-the-ordinary, the amazing. Many companies, communities, cities acknowledge this feature and fight for public recognition by joining competitions and taking the effort to be placed in rankings. The paper focuses on Romanian records registered in the world-famous Guinness book of records as strategies for gaining recognition and reputation management. The study makes an overview of Romanian records and presents the case-study of Timisoara, which h...

The aim of the submitted work is to detect relevant opinions, knowledge and impulses in the spectrum of filmologic reflection related to documentary film from its beginnings up to the stage of looking for new perspectives in new conditions. The accessible literature only randomly or marginally deals with the position and importance of individual personalities, groups, movements and profile theoretical works and their influence upon the development of documentary cinematography practice. Even less attention is paid...

The Blue Whale contest is believed to be ? sinister teenage ARG based on a series of tasks given by the administrators of social network VKontakte (VK) groups over the course of 50 days. The overall goal is committing suicide, on the 50th day. It is assumed that by May of 2016 the game has been a reason of more than 130 juveniles' suicides in Russia. While the allegation on 130 deaths caused by game originally mentioned in the “Novaya Gazeta” was not confirmed officially, the prototypes of the game apparently exis...

With the increased production of data related to the web and library collections, database growth continues to grow. This scalable web has generated derived information from social networks. Indeed, information (true and/or false) comes from social media (Twitter, Facebook, Blogs, etc.), and that appear in the results of the search engines. All these productions generate problems of documentary noise linked to the increasing number of multilingual resources on the Internet. The search for information in several la...

Wide adoption of social media in everyday life and professional activity involves the formation of a complex of normative-legal acts, aimed at comprehensive regulation of the generated relations. One of the key directions in this field was the development and testing of mechanism of providing the state and municipal employees reporting on the activity carried out in the virtual space. Despite the fact that competent agencies have yet to give the final assessment of the accuracy and completeness of the information ...

Introduction: Children and young people remain at the heart of a large part of initiatives and projects addressing the development of media literacy. An important element of these processes is also research focused on pedagogical, psychological, sociological, media studies and other aspects of the subject. The aim of this study is to present selected findings of research into media literacy of children and adolescents in Slovakia. This is one of the first comprehensive research tasks in Slovakia, which is trying t...