Scholarly record
THE CONVERGENCE OF MEDIA AND JOURNALISM
Abstract
The development of technologies, digitalization and Internetization is influencing the media environment and, due to this, the media offer has to expand within one media and the demand for the interconnection of different forms of its processing is becoming necessary. Interaction with recipients, especially via web pages, has become an inevitable condition for the survival of the media. Unconventionality, popularity and simplicity determine the success of a media product on the market. On the other hand, within the efficiency of managing organizations, a rationalization of the positions is currently underway. A journalist has to process one topic in different variations that are applicable on different platforms of the same media the standard print media, forms for the internet portal, audiovisual forms and different combinations of these. Expression via images has gained a new and significant meaning. All of these factors bring with them a different set of demands that the competencies of the journalist of the digital world have to meet. Consequently, changes to the concept and form of educating new/young journalists have to be made. At the same time it is important to take into account the behaviour, motivation and specific approach to educating the emerging Generation Z. In this study the author reflects all of the current trends and factors in the mentioned areas, she analyses them and deduces innovative ways how to manage the work and education of young journalists.
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