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The work is devoted to understanding the intrinsic characters of the "analogue" and "digital" generation of mass media, summarizing their generational media practice in the digital age. As a result, generations with stable characteristics of "analogue" and "digital" have been revealed. Also, we found out two transitional generations, the affiliation to which is established based on the level of "information competency". Besides, echo-generation was discovered – a transition between "digital" and "analogue" gener...

The present study deals with the concept of multimedia, discussed in the context of convergence, which appears to be a mass communications trend. The purpose of the article is to consider the specifics of convergence in terms of merging information channels and platforms for placing a multimedia product, as well as to review the issues of the interrelation between the verbal and non-verbal aspects of communication. The author convincingly indicates that multimedia is a key characteristic of the media convergence, ...

Currently there is a clearly expressed public need for organizing intergenerational communication in the digital environment with the purpose of transmitting cultural memory of the older (“analog”) generation. Such transmission determines the possibility of memory perception by the “digital” generation in the process of its socialization and realization of their cultural identity. The article is devoted to the development of methodology and private methods of research of communicative-cultural memory and f...

In the era of modern scientific and information revolution, the energy warfare (armed warfare) takes on an anachronistic face, and the destruction of opponent, at first glance, takes on an invisible form, which is referred to as the term “information warfare”. This warfare involves, often against their will and often unconsciously, the entire human society, whole states and nations with circles of authority, administration, economic, cultural and scientific spheres (anthropotechnical method). Destructive infor...

The term "digital dementia" refers to the relationship of diminishing cognitive abilities of man and his excessive involvement in relation with social networks activities and cyber reality as such. The authors believe that the term "digital dementia" reveals some of the causes of loss of critical thinking, which correlates with an increase in young generation's interest in conspiracy theories. The article argues that it is precisely the loss of critical thinking that is associated with the phenomenon of an increas...

While the idea of objectivity is key to mass media text, modern research claims increase of subjectivity. Scholars determine two main reasons for that: influence of online mass media as well as a general sociocultural trend toward confession; diffusion of mass media and political discourses. Being a part of mass media discourse and thus experiencing the above mentioned trends, editorials have transformed in functions in such a way that they no longer aim solely at delivering information but progressively at influe...

The digital era implies not only changes in the workforce, it has an even greater impact on managers 'education, and from this perspective managers' training needs to be given greater attention. Training has the main starting point for the target audience, but it is not necessary to ignore the start and initial level of the trained. Also, the education and experience of managers who are trained are equally important. In this context, the educational system needs to adapt to the needs of the digital era, not just f...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...

TodayВ’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the ...

Romania represents a new pole of interest of people engaged in leisure time spending within musical festivals. Thus, lately, the Romanian musical festivals have achieved significant progress, which is easy to visualize due to intense promotion and beneficial marketing, but also through the major national and international interest for the two important events that are the subject of this research. This research focuses on visualizing the main problems raised by the participants of the Untold and Neversea festivals...

The problematic of religiosity and its relationship towards media opens several ques-tions that can only be addressed on the border of the media theory and practice. Our paper focuses on the construction of media reality of the chosen aspects of religiosity. It also analyses the importance and the role of media in establishing the public view of religiosity. It identifies key trends impacting media in this context. The paper is atten-tive to both positive and negative influences of media on the public.

The second year in a row Latvia takes the leading position among the European Union countries in a rate of newly diagnosed HIV cases per 100 000 inhabitants. Especially, last years the number of newly diagnosed cases through heterosexual transmission is growing while the number of infection cases through homosexual and intravenous drug usage transmission is decreasing. Previous study shows that there is a possibility that heterosexual people formed a false understanding about HIV if they are faced with a communica...

The purpose of this study is to thoroughly analyze a general phenomenon, such as gender, within video games to develop a better understanding of its particularities in this form of media and to expand the general body of knowledge on video games as a research topic. As prior literature shows, gender within video games can be either defined by its biased and sexualized character or by a tendency towards equality and strength for women. To explain those varied results the author proceeds with a qualitative discourse...

The online news delivery and dissemination format which is known as social media has infiltrated almost every aspect of modern society. Twitter is one such social media platform. This became especially popular amongst politicians and influencers from the moment the president of the United States, Donald Trump, began using it as a propaganda weapon. Twitter allows users to create profiles through which they can share user-generated or curated digital content. Moreover, sharing content - a process which effectively ...

Topic modeling is a method of automated definition of subtopics in a text corpus. Usage of topic modeling for short texts, e.g. tweets, is highly complicated due to their short length and grammatical restructuring, including broken word order, abbreviations, and contamination of different languages. In this paper, the authors use the BTM topic modelling algorithm (previously found to work best in comparison with two other topic models measured by automated coherence metrics Umass and NPMI) to test three topic qual...

Increasing the production of unstructured information on the Web requires further analysis of the query component of information retrieval systems. The problem concerns the extraction of knowledge from the "raw query" formulated during an interrogation of the index databases of the Web which evolves constantly with the multiplication of the data. The activity of retrieving information from the initial query makes it possible to understand the information extraction (or behavioral) capabilities of the user on the W...

The relevance of the study is determined by the necessity to consider the specifics of the visual components functioning of media content of the leading social and political media, presented in major social networks. The empirical study base (the research is supported by the Russian Science Foundation, project No. 18-18-00007) is the content of Meduza media for the period from the 30th of April, 2018 to the 6th of May, 2018. The total amount is more than 240 units. The results of the study are provided in the arti...

The article analyzes the transformation of the conditions of understanding classics fiction texts in connection with the change of means of communication during the information revolution. The contradiction between modern and classic forms of text presentation is state, which caused the problem of misunderstandings of classics texts by the modern reader. The necessity of interdisciplinary studies of the reasons for a text misunderstanding, including the linguistic approach, where the problem of text misunderstandi...