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The Gypsies are one of the most controversial ethnic groups. Periodically the actions of Gypsies (including their individual representatives) cause such violent surges of discontent that can be settled only by law enforcement authorities. For example, in August 2016 in Ukrainian village of Loschinovka there were pogroms of houses inhabited by Gypsy families, in response to the murder of a local girl by a Gypsy; in March 2016, in Tula village of Plekhanovo enforcement authorities were engaged in connection with the...

Cultural heritage in a local and global perspective has a significant impact on the overall development of local communities as well as of the whole regions. The authors remind the sociological concept of culture, the importance of culture for society and for the identity of the individual. Culture is a product and expression of a particular social body, and at the same time it is the condition for its development. In common sense, culture is often understood very narrowly only as an aesthetic area. However, the s...

The role of language is difficult to overestimate as it is the main tool of communication, both written and oral. Language ensures historical diversity. It is an important part of identity and can be observed as “a social event” (Mikhail Bakhtin). National cultures are best embodied through languages. Losing a language therefore means a loss of historical and social richness, as well as traditional values. Preservation of language provides tradition and continuity. Attitudes to language have changed over the centu...

Hi-tech entrepreneurship increasingly deals with the mental capabilities of in-tellectual workers as the major resource of the post-Fordist enterprise. These workers discover and use ? on their own account ? new properties of intellect-intensive re-sources, and in doing so they acquire features that are similar to entrepreneurial quali-ties. Relying on the theory of autopoiesis, the radical subjectivist strand in econom-ics, and the radical humanist criticism of post-Fordism; we studied the major conse-quences of ...

The paper identifies the discursive strategies which shape the migrant identity in Croatia. Within such a concept, discourse is seen as a linguistic fact, an area of the social power manifestation and the ideological tool of (de)legitimation. Because of the need for identifying the ways of the construction of migrant identity and the structure of the social images (ideologies) of that vulnerable group, the emphasis is on the analysis and the problem of discourse control and changes of the migrant perception in Cro...

A Recent survey of household pro - environmental behavior in Latvia (March 2016; n 1009), clearly indicates that 56.7% of respondents identify themselves as certainly green thinking or as rather environmentally friendly, however most of the time they do not act pro – environmentally. The aim of this research was to explore different pro – environmental behaviors and intentions by using multidimensional scaling as well as to look for patterns these behaviors form. Clusters of habit and non-habit driven behaviors as...

Paper will shortly define the notion of minority, identify the basic issues of a sense of identity, and clarify the role of language in the maintenance of minorities and their identities. We will ask what the role of language in different state formations is and whether identity maintenance plays a role in the maintenance of minority languages and linguistic diversity. The data are provided as results of a questionnaire survey. The target groups of the research were university students as future intellectuals cons...

The glance we threw at the cinema production Life of Pi intended to reveal various aspects connected with the topic of spirituality and the problems raised by the story in this sense and in connection with the concept of truth. We had taken up this analysis because we noticed the predominance of aspects linked with the spiritual, which is an ever-present strain at the back of the characters’ minds no matter how trivial the subject of a given conversation. Also, the way the notion of truth became problematic but at...

The authors explore the problem of identity as a result of the interaction of subjects in the process of communication. The authors allocate various types of identity depending on the historic stage of the existence of the human community. They distinguish ethnic identity, religious identity, linguistic identity, national identity, cultural identity. The authors select such form of identity as transcendental identity and consider it to be the ultimate form of identity and the most significant on a contemporary soc...

R?dolfs Blaumanis’ personality as well as literary works created by him lay a firm foundation for the Latvian classical literature. Writer’s views and texts reflect the rural and urban environment of the end of the 19th c. and the beginning of the 20th century, focusing on the juxtaposition of townspeople and countrymen, the patriarchal and industrial life rhythms, addressing family and marriage problems, as well as exploring the relationships between the Latvians, Baltic Germans, Russians, and Jews. Folklore is a...

This article examines the processes in which regional, national, and ethnic identities are formed in the area of the Krasnoyarsk Territory and the city of Krasnoyarsk. In this context, great emphasis is placed on migration processes and the particular form of ongoing cultural interaction between the host population and migrants. An association experiment method that allows us to reveal and analyze consciousness-related attitudes and images combining intellectual, practical, and sensual experiences that are reflect...

{Purpose}. Advertising contributes to the emergence of a new reality, characterized by increasing the integrity of the variety of different cultures, traditions, religions and values. Modern social relations and globalization processes actualize the question of identity of any culture. Modern advertising involves the context of another culture, appealing to basic ideals of their culture, taking into account cultural identity of perception. The purpose of the research - to analyze the phenomenon of advertising in t...

Social value is an issue of crucial importance for comprehension of nascent forms of both social entrepreneurship and hi-tech business. In this paper I intend to substantiate the historically heterogeneous types of values created by entrepreneurs and to identify the distinguishing features of social value and modi of its creation. I resort to enactivist theory; the theory of regulative, normative and cognitive pillars of institutions; and the actor-network theory. According to the latter, socially constructed obje...

The architectural metaphors transform the built environment into a symbolic poetical framework with a strong identity. They are the richest semantic means of architectural communication, superior creative methods of transmitting architectural concepts, being characterized by originality and novelty. Generated by unusual shapes and unique combinations of architectural language elements, they got enclose a high power of evocation and stimulate very diverse interpretations. Their suggestive power is valued in contemp...