SWS Academic Research eLibrarySocial Sciences & Art

Search publications

Search SSA Library records by title, author, DOI, keyword, year, proceedings title and scientific area.

SOCIAL SCIENCES: Section Sociology, Social Work, and Digital Societies2025

CITIZEN PARTICIPATION IN RECLAIMING PUBLIC OPEN SPACE IN INHERITED MULTI-FAMILY HOUSING ESTATES IN SERBIA: PRACTICE, GAPS AND PERSPECTIVES

Ljiljana Vasilevska, Ivana Bogdanovic Protic, Jelena Živkovic, Magdalena Slavkovic · Proceedings of 12th SWS International Scientific Conference on Social Sciences - ISCSS 2025

DOIcitizen participationpublic open spacesmulti-family housing estatesurban planningSerbiapost-socialist cities
View record
SOCIAL SCIENCES: Section Media, Communications, and Misinformation in the Digital Age2021

THE EFFECT OF (CLASSICAL) MUSIC ON CONSUMER BEHAVIOUR. A CASE STUDY OF CLOTHES SHOP

Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In order to determine the possible selected dependencies, experimental studies were carried out in natural conditions in one of the chain clothing stores located in a shopping mall in Warsaw, where an audiomarketing strategy is implemented on a daily basis. Three situations were examined: without music, with instrumental classical music and with vocal-instrumental popular music. The research was conducted for three days, between 10 a.m. and 1 p.m., in a system of floating modules, so as to take into account the different traffic of customers at specific times. Due to the specificity of the brand perceived as a family store with an assortment intended for children, women and men of all ages, the obtained results were analysed together (N = 246). The following aspects were measured: the number of people who entered the store in a given module, the number of people who made purchases, the structure of purchases and the value of purchases (total and average). The results showed that the largest percentage of consumers decided to buy during the condition with popular music (day I – 58%, day II – 67%, day III – 68%). However, in total, the store achieved the highest profits when classical music sounded. At that time, consumers decided to choose higher-priced and "high-end" items. The obtained results are discussed in the context of the psychological knowledge activation effect, the psychobiological theory of musical preference and the hierarchical model of musical semantics. The overall discourse leads to the ethical doubts regarding the deliberate introduction of peripheral auditory stimuli into commercial spaces. · 8th SWS International Scientific Conference on Social Sciences - ISCSS 2021

DOIaudiomarketingin-store musicconsumer behaviourclassical musicknowledge activation effectmusical semantics+1 keywords
View record

Connected events

SGEM WORLD SCIENCE Conferences

The SSA Library connects published research with the scientific events where it was presented, reviewed and prepared for long-term scholarly discovery.

SWS Social Sciences and Arts conference
SWS Social Sciences & Arts

Social Sciences and Arts & Humanities

The joint SGEM WORLD SCIENCE forum for Social Sciences and Arts & Humanities, bringing together research in society, culture, education, law, economics, humanities and the arts.

Visit sgemsocial.org
SWS Vienna When Science Meets Art
SWS Vienna - When Science Meets Art

Social Sciences, Science Meets Art

The Vienna platform for Social Sciences, interdisciplinary research and the dialogue between science, art, society and culture.

Visit sgemvienna.org
SWS Italy The Renaissance Reimagined
SWS Italy - The Renaissance Reimagined

Arts and Humanities, Renaissance Studies

The SGEM WORLD SCIENCE forum for Arts and Humanities in Italy, Florence and Bologna, focused on culture, history, heritage, literature, philosophy, art and humanistic research.

Visit sgemitaly.org