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Background: Strong competition, financial crisis, bankruptcy of contractors, all these factors affect negatively the financial situation of enterprises. Large international corporations with multiple divisions are less affected by their customers or suppliers. In the case of small and medium-sized enterprises the downfall of one customer is very important for their financial situation. Therefore, one of the possibilities that influences positively on the safety and financial condition of enterprises is the activit...

The problem of choice practically affects all aspects of human life. Public interest to the topic of decision-making process has been continuously and extensively escalating over the last decade. This study explores the basis of conflict in choice of decision-making strategy and provides a thorough research analyzing how matriculates choose what universities to apply to and what strategy they are inclined to use when doing so. The article provides results of such research and represents collected data on more than...

In the study of professional choice of a graduate of particular importance are researchers of household strategies in the education sphere. As the household strategies, we consider the effective usage of available resources (economic, social and cultural assets) in reaching the goal. The goal, in this aspect, is defined as the optimal choice of educational and professional paths, taking into account the real possibilities and social benefits. As shown by the results of many sociological types of research when choo...

Tourism is a business that involves interaction, communication and promotion. Tourists need a reason to visit a place: interesting things to do and see, in a word, attractions. They may be natural or man made an activity or an event. People will not visit a place just because it has attractions, these must be developed and promoted to attract visitors. Someone has to tell them about that place or community and teach them how it should be done through marketing communication and different communicational strategies...

The significance of the theme lies in posing the question of strengthening of collective identities through development of modern forms of culture, creative industries, in particular. The aim of the article is to show that clusters of creative industries compose innovative part of urban space without any damage to traditional landscapes of urban culture but through providing variety and attractiveness. The author names the causes of instability of sociocultural pictures of the world connecting it with sophisticati...