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DECISION-MAKING STRATEGIES AND THEIR CONFLICT POTENTIAL

A. Kudriavtceva, E. Ivanova

Abstract

The problem of choice practically affects all aspects of human life. Public interest to the topic of decision-making process has been continuously and extensively escalating over the last decade. This study explores the basis of conflict in choice of decision-making strategy and provides a thorough research analyzing how matriculates choose what universities to apply to and what strategy they are inclined to use when doing so. The article provides results of such research and represents collected data on more than 1100 matriculates and students from 12 cities of Russia. The methodology included questioning and in-depth interviews. During these two stages, data on what sources of information matriculates use to research universities was gathered as well as the most valuable factors and criteria influencing their choice of decision-making strategy when applying to university. The hypotheses put forth in this research was confirmed based on the data received in the respective study, thus, proving that choice of a particular university as a place of study presents a complicated multi-criteria decision, which reflects all stages of decision-making process and variety of the possible decision-making strategies. Furthermore, the research has confirmed the link between certain types of conflict and choice of particular type of decision-making strategy. Finally, this work represented some possible methods to optimize choice and prevent both internal and interpersonal conflict.

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DOI resolver: doi.org/10.5593/sgemsocial2017/32/S11.013

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