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The modern world is changing rapidly due to significant and fast development of technology. Telecommunications have penetrated all spheres of life, and linguistics is not an exclusion. People have to adapt to the changing world therefore the language is constantly varying by adding new words and borrowings from languages of other countries. The article is focused on studying the dynamics of changes which is the key to success in all aspects especially in the professional sphere. Considering the problem the authors...

The Spanish language is currently among the most sought-after foreign languages in the Russian system of higher education, and a large number of educational materials are available to ensure the teaching of it. That said, the recent decades have brought about considerable changes in the approaches to defining the Spanish language norm. With the publishing of fundamental works by the Royal Spanish Academy as well as the Association of Academies of the Spanish Language, the aforementioned have to be taken into accou...

With a dizzying array of options, personalities and events in the modern world journalists seek new ways of catching the attention of potential readers and forming their opinion. Along with other stylistic devices, simile is frequently used for multiple purposes in journalism. The main aim of the research is to determine the objectives authors pursue when employing simile in political newspaper articles. The paper draws the line between the notions of logical comparison, simile and metaphor. The research is conduc...

The personal need for structure (PNS) began to appear in the literature in the 1990s. In its essence, PNS means the need to sort information that an individual receives from the surroundings. PNS is; therefore, closely related to categorization. The ability to structure and categorize helps individuals in their orientation and understanding of things, using categories; it also enables them to understand the contexts and patterns in processes. This is related to the tolerance of ambiguity, which can be understood a...

The research demonstrates the study of the functioning of В„power" concept in the media discourse space of Russian and English-speaking media. It also aims at understanding the role of discursive power in the life of the younger generation whose consciousness is much more exposed to the influence of the present-day media and consequently to the language of power in the digital media context. To better perceive the "power" concept and its effect on the young peopleВ’s consciousness, free associative and graphic exp...

The purpose of this article is to identify and describe the main aspects of the sociocultural analysis of a foreign language textbook. The material of the study was 5 Russian language textbooks for foreigners of the Beginner level, and 5 textbooks on Russian phraseology for foreigners of the Intermediate level. The following research methods were used: critical analysis of the scientific literature on the textbook expertise; content analysis of Russian language textbooks for foreigners on the following aspects: an...

Defining language tools for manipulating recipientsВ’ consciousness in public service advertising is quite a topical issue in modern linguistics due to the increasing demand in examining the ways to make a proper impact on the target audience. The main purpose of the article is to explore the ways to create perlocutionary effect in public service advertising by virtue of such stylistic device as pun. The significance of public service advertising in the life of society is determined by the growing necessity to cha...

The aim of the work is an appreciation of the role of English language, the importance of proper pronunciation in English language acquisition, finding out up & running effective approaches, implement the ways how to avoid, predict and maintain misunderstanding by communicating effectively in English in order to adopt international educational trends and knowledge sharing to achieve self-realization, modernization and development in developing learning word. Pronunciation is of the most difficult aspects of Englis...

The present article is devoted to the analysis of the use of conceptual metaphors and their role in formation of political discourse of English-language media. For identifying the specificity of conceptual metaphors and their influence on this type of discourse, the article presents a grounded theory research, within which metaphoric concepts are chosen with the help of content analysis method. The research shows that conceptual metaphors are significant for both collective and individual identity. Moreover, they ...

The purpose of this study is to determine the destination and typological features of “Remarques sur la langue russienne et sur son alphabet” (Notes on the Russian language and its alphabet) by Fyodor Karzhavin (1791) which is one of the most uncommon linguistic works of the 18th century. Research methods are the following: linguistic analysis of this work, its comparison with linguistic works published in Russia in the 18th century, consideration of the author’s biography helping understand the features of t...

Syntactic phraseology as a subsystem of phraseology is a new direction in the syntax and phraseology of the language. The article provides an overview of the latest studies of syntactic phraseology. The subject and object of this article are determined by the private scientific methodological principles of this study, which are based on the concept of describing the phraseological composition of different languages in the works of the various researchers. The traditional methods of description and observation, the...

Authors of the article consider words, phraseological units, proverbs and sayings of the Kazakh, Russian and English languages characterizing the person from the positive or negative side. It is noted that the quality of communication at the present stage of personal development ,in general, depends on idiosyncrasy of certain people, on the internal personal culture. In the article on the basis of the human nature analysis features of the good and bad contents and understanding in personal characteristic are defin...

Understanding the text is a process of linguistic nature. The understanding of the text involves understanding the semantic value of words and syntactic structures. The sentence is part of thematic plan of the text and at the same time it is a projection of its speech realization. In this way it becomes part of “lang” and “parol”. Understanding the text has an ontological dimension. Understanding the text takes place in the mental space with the participation of the structural processor. Parser converts th...

The paper is devoted to the study of the semantic structure of oral spontaneous text. A new understanding of the textВ’s semantic structure as a collection of text themes and subtopics, semantic units that implement these subthemes, and various links (semantic and grammatical) between units and themes/subtopics, is proposed by the authors. The study was carried out by the method of graphosemantic modeling using the authorВ’s method of classifying components for semantic analysis. The processing of the entire resea...

The article is aimed on the research of individual style of Vladimir Nabokov writing through the analysis of colour collocations with component “grey” functioning in the novel Lolita and in the author’s translation of it into Russian. The problem is reviewed by the researchers from the positions of Combinatorial Linguistics and Semantics of Colour. The methodological base of the study is “Harmonious Translation space” conception developed by Prof. L.V. Kushnina (Russia, Perm). As for the result we can ass...

The purpose of the research is to work out ways in which writing an essay in a foreign language could be made easier for students, for today teaching it is widely considered to be one of the most difficult tasks in the field of language acquisition and education. The study was performed on the basis of essays written by University students in their 1st academic year, whose level of English (as a second language) is between B1+ - B2. The main findings of the research are a set of recommendations that the author cal...