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The article is devoted to the category ‘Slavic paganism’ which is very popular in modern culture. The author discovers two main meanings of the term – ‘paganism’ as a scientific and ideological construct which derives from 17th century and ‘pogani’ (heathens) as historiosophical concept in the literature of Old Russia. The last can determine any group of people connected with ‘alien’ environment mostly in religious and cultural sense. Also the concept had a strong socio-political context, that’s why ‘pogani’ could...

The paper identifies the discursive strategies which shape the migrant identity in Croatia. Within such a concept, discourse is seen as a linguistic fact, an area of the social power manifestation and the ideological tool of (de)legitimation. Because of the need for identifying the ways of the construction of migrant identity and the structure of the social images (ideologies) of that vulnerable group, the emphasis is on the analysis and the problem of discourse control and changes of the migrant perception in Cro...

Diplomatic discourse as a specific type of discourse attracts the attention of many researchers because it quickly reflects global changes in the world community and constructs a special reality. It is obviously that in the era of global world conflicts the correct choice of words in international communication is crucial. The right words can help to solve conflict situations and make peaceful decisions. In another case, a careless word or violation of the rules of a diplomatic protocol and diplomatic ceremonial c...

Investigation of dynamics of language in use, representing an important tendency that contributes to forming of modern predominant approach in linguistic science, meets the cherished objective of solving a wide range of issues arising from the functioning of language, which can be efficiently viewed in the context of cognitive approach. In the theoretical framework of the cognitive paradigm of linguistic researches the cognitive approach in translation, as we opine, is to be profiled through the prism of intertext...

The present work is devoted to the problem of functional systemity of the English discourse in terms of linguosynergetics, which presents a dynamic and systemic approach to the language and speech analysis. The objective of the work is to reveal the functional properties of different means of expression of possessiveness in the process of formation of possessive meanings and modification of the discursive functional space. The reasons for special attention to possessive nominations in the English discourse are qui...

The institutionality of discourse as a qualitative parameter of its functioning has already become an axiom for linguists. However, the problem of studying the mechanisms of discourse impact in social practices remains relevant. The instrumental function of discourse is not limited to influence. It is active in the construction of many types of social and interpersonal relationships. What mechanisms and technological programs can control the process of discourse influence? What is the role of event concepts, cogni...

{Purpose}. Advertising contributes to the emergence of a new reality, characterized by increasing the integrity of the variety of different cultures, traditions, religions and values. Modern social relations and globalization processes actualize the question of identity of any culture. Modern advertising involves the context of another culture, appealing to basic ideals of their culture, taking into account cultural identity of perception. The purpose of the research - to analyze the phenomenon of advertising in t...

The paper deals with academic discourse as a process and product in the higher education institutions, with focus on academic writing. The introductory part of the paper contains the literature review of the linguistic background to the topic of academic writing, in particular approaches in Slovak, British, and American sources. The features and genres of academic discourse are discussed from theoretical and practical aspects, and the need for developing learners’ knowledge and skills in this area is justified. Th...