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The existence of material traces with special cultural value in a certain geographic area could lead to a certain profile of the locality, so as to extend the functional area after them. In our study we are making an analysis of all the locations situated along the Danube, where the traces of the ancient fortresses of antiquity and also of the medieval period prove the intense life of the past, and we are investigating to what extent they constitute today tourist attractions, or participate in the local cultural p...

The need to steer our development towards a more sustainable future is ever more imminent in the light of the latest UN Intergovernmental Panel on Climate Change (IPCC) report. Urban areas bear much of the blame and burden and interventions towards urban sustainability may have the greatest impact. Despite increasing interest in urban sustainability, from both the scientific community, as well as practitioners around the world, its clear definition and especially its measurement and monitoring is still a cause of ...

Currently there is a clearly expressed public need for organizing intergenerational communication in the digital environment with the purpose of transmitting cultural memory of the older (“analog”) generation. Such transmission determines the possibility of memory perception by the “digital” generation in the process of its socialization and realization of their cultural identity. The article is devoted to the development of methodology and private methods of research of communicative-cultural memory and features ...

Even though the beginnings of product placement are dated to the end of the 19th century, this marketing communication tool has been globally known and massively used for only a few years. One reason is that product placement has not been legally regulated in countries for a long period of time, so it is often considered as hidden advertising. Its use brings benefits especially to the sponsor / director of audiovisual artworks, and to the owners of the companies whose product or service is presented. In the US and...

The article discusses the regional characteristics of the demographic processes of Russian Federation. The causal relationships between socio-economic factors and demographic indicators in the context of the subjects of the Russian Federation are disclosed. The theoretical justification of the study was the concept of a geodemographic situation. The concept of geodemographic situation allows to prove the need of movement from quantitative indicators of evaluation to qualitative characteristics and indicators of th...

The purpose of this study is to thoroughly analyze a general phenomenon, such as gender, within video games to develop a better understanding of its particularities in this form of media and to expand the general body of knowledge on video games as a research topic. As prior literature shows, gender within video games can be either defined by its biased and sexualized character or by a tendency towards equality and strength for women. To explain those varied results the author proceeds with a qualitative discourse...

The second year in a row Latvia takes the leading position among the European Union countries in a rate of newly diagnosed HIV cases per 100 000 inhabitants. Especially, last years the number of newly diagnosed cases through heterosexual transmission is growing while the number of infection cases through homosexual and intravenous drug usage transmission is decreasing. Previous study shows that there is a possibility that heterosexual people formed a false understanding about HIV if they are faced with a communica...

Background: In this paper we tried to emphasize the importance of the Critical Infrastructures in general, as well as a divided approach of the infrastructures. The main topics discussed in the following lines are debating the importance of critical infrastructures in the field of Transportation, Energy production, Water and sanitation, Nuclear Industry as well as some examples for stating the importance of Critical infrastructures, at a national and European level on the economical and social point of view. The p...

The woman in ancient Rome did not have a direct political role, but often from behind the curtain, her influence was overwhelming, whether it was family or public life. The significant involvement of Roman women in politics was eased by the crisis following the civil wars that led to a disintegration of the family and the moral principles hard-pressed by the new rules, exiles, and property confiscations as follow-ups of the triumvirate. All of these gathered, lead to an uncertainty of life, extremely favourable to...

It is an increasingly widespread view that the Roma are a specific and unique ethnic group, since they do not have a state and have never been at war; moreover, most of them preserve their ethnic (Roma) identity, refuse to merge into the majority society and actually intend to never give up themselves for the mainstream society. The research focused on superstitions about an important turning point in human life, i.e. on superstitions related to death, as deaths affect people and the fate of a tight community (esp...

The present study deals with the concept of multimedia, discussed in the context of convergence, which appears to be a mass communications trend. The purpose of the article is to consider the specifics of convergence in terms of merging information channels and platforms for placing a multimedia product, as well as to review the issues of the interrelation between the verbal and non-verbal aspects of communication. The author convincingly indicates that multimedia is a key characteristic of the media convergence, ...