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The decisive role of tourism service quality is represented by the essential elements of the quality: fairness in the service, promptness, courtesy, kindness to consumers. Travel service strategy should contribute to increasing the company's value system and push the organization to provide above the mediocrity The strategy of travel service must also rely on on the quality of services, to provide consumer value, to be consistent with firm practices and to stimulate the staff creativity. Concretely, this study pre...

Throughout the world there is a stiff competition among tourist destinations in general and health in particular, that should take care of the adaptation of modern policies, aggressive but also of increasing the quality of services. The practice of health tourism development revealed the fact that the absence of a unified strategy for local development, which could have been materialized in the General Urban Plan, it came as tourist sites to be realized casual and without grounded market research, going by the pri...