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It is known that the information acquired before the journey is essential for building visitor expectations and behavior. With its increasing role as information and communication tool, internet has become a key factor for destination image formation. Specialized travel websites in particular have a major contribution to building and communicating destination image, especially those with user generated content. Perceived as more objective, personal visitor experiences shared online are much more convincing and inf...

The paper analyses Romania's destination image communicated in international tourism promotion campaigns, through seventeen TV commercials. The authors analyzed and compared the main destination attributes and the holistic country image communicated in each campaign. The results highlight the way national tourism promotion strategies position Romania within the international travel market.

The eastern part of Europe is the new actor of the international tourism market. Entered in the circuit shortly after the democratic revolutions from the late †80s and the beginning of the †90s, this space has a higher tourism growth than any other region of Europe, according to World Tourism Organization. However, little is known about the factors that triggered this fluxes (essentially domestic), given the fact that most of the regions in this part of the continent are predominantly rural. The aim of this pa...

Starting from the constant controversy regarding the capitalization of Dracula's myth, the paper analyses the place of Dracula tourism in the Romanian national policy and local destination management. The study focuses on two key Dracula destinations and highlights the main actors and strategies that have shaped their evolution as well as the main components of local heritage capitalized.

The overall aim of this study is to identify and analyse the tourist demand in the rural areas of a European peripheral region, in Romania. Rural tourism often represents one of the most popular and also controversial solutions for rural spaces in difficulty. At the same time, it is known that the tourism products centred on rural areas with socio-economic difficulties often lack applicability and strategy, due mainly to a poor understanding and adaption to the tourist needs. The paper is based on the results of a...