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The eastern part of Europe is the new actor of the international tourism market. Entered in the circuit shortly after the democratic revolutions from the late †80s and the beginning of the †90s, this space has a higher tourism growth than any other region of Europe, according to World Tourism Organization. However, little is known about the factors that triggered this fluxes (essentially domestic), given the fact that most of the regions in this part of the continent are predominantly rural. The aim of this pa...