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THE RURAL TOURIST DEMAND IN A EUROPEAN PERIPHERAL REGION. CASE STUDY: MOLDAVIA REGION, ROMANIA

B. Ibanescu, O. M. Stoleriu

First published: 2014https://doi.org/10.5593/sgemsocial2014/b24/s7.103View metrics

Abstract

The overall aim of this study is to identify and analyse the tourist demand in the rural areas of a European peripheral region, in Romania. Rural tourism often represents one of the most popular and also controversial solutions for rural spaces in difficulty. At the same time, it is known that the tourism products centred on rural areas with socio-economic difficulties often lack applicability and strategy, due mainly to a poor understanding and adaption to the tourist needs. The paper is based on the results of a survey applied in Moldavia, a historic region situated in North-Eastern Romania, at the European Union periphery. The attention given to the tourism phenomenon in this region has been quite low, despite the constant growth of tourist arrivals during the recent years. Our survey revealed several key-aspects such as: the elements motivating the destination choice, the tourists' visions of rural space, as well as the level of tourist satisfaction, the transport means used or the selection of tourist activities. The results indicated a surprisingly high interest for the accommodation quality features and for accessibility issues. On the other hand, there was a much lower interest for the tourist attractions usually associated with rural areas and national authenticity, such as local traditions or gastronomy. Overall, the research showed a lack of coordination between the tourism promotion strategies and the visitors' expectations, all these within the general context of the progressive transformations affecting this peripheral tourist destination.

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Publication details

Title
THE RURAL TOURIST DEMAND IN A EUROPEAN PERIPHERAL REGION. CASE STUDY: MOLDAVIA REGION, ROMANIA
Authors
B. Ibanescu, O. M. Stoleriu
Proceedings
International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2014, Book 2
Publisher
STEF92 Technology
Year
2014
Pages
Not available yet
SWS Citekey
B.Ibanescu2014
ISSN
2367-5659
ISBN
978-619-7105-28-5
Language
en
Publication type
Conference Paper
Proceedings contents
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Keywords
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