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The paper analyses Romania's destination image communicated in international tourism promotion campaigns, through seventeen TV commercials. The authors analyzed and compared the main destination attributes and the holistic country image communicated in each campaign. The results highlight the way national tourism promotion strategies position Romania within the international travel market.

Starting from the constant controversy regarding the capitalization of Dracula's myth, the paper analyses the place of Dracula tourism in the Romanian national policy and local destination management. The study focuses on two key Dracula destinations and highlights the main actors and strategies that have shaped their evolution as well as the main components of local heritage capitalized.

The overall aim of this study is to identify and analyse the tourist demand in the rural areas of a European peripheral region, in Romania. Rural tourism often represents one of the most popular and also controversial solutions for rural spaces in difficulty. At the same time, it is known that the tourism products centred on rural areas with socio-economic difficulties often lack applicability and strategy, due mainly to a poor understanding and adaption to the tourist needs. The paper is based on the results of a...