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The article discusses the the complex character of Chinese advertising slogans in the light of linguocognitive approach. It is considered of vital importance to conduct (1) semiotic analysis to find out the amount of monosemiotic and polysemiotic slogans, with denotative or/and connotative meanings; (2) pragmatic analysis to identify illocutionary acts, according to which the slogans can be classified as promising, having emotional and evaluative influences, informing and stimulating; (3) the analysis of cultural ...

In this paper computer and mathematical modeling with synergetic effects present one of the «problem zones» in mathematics concerned with the surface area of three-dimensional bodies. The main activity of students is to construct the multifaceted surfaces (for example, Schwartz cylinder (or "boot")) using computer and mathematical and adapt the most important generalized constructions of surface area to the actual positions of mathematical knowledge and fractal parameters. The computer design and mathematical mode...

In the article the questions of mathematical education of law students focused on computer modeling of professional tasks with discovering of mathematical potential synergy in professional competences formation and personal development are actualized. A synergistic approach has been chosen as an effective strategy for the implementation of this problem. The authors explore the potential possibilities of self-organization and self-development of students in relation to mathematical education. The search and actuali...

This article is devoted to the actual problem of forming a system of independent evaluation and self-assessment of basic and professional competences in mathematics (with the mastery of programs of secondary general education and vocational education) on the basis of fuzzy modeling in the digital economy. The methodological basis for solving this problem was a synergetic approach. In the context of improving the methods of pedagogical diagnostics, this approach determines the interrelation between the diagnostic a...

In this article the problem of an efficiency of mathematical education of future teacher by means of manifestation of a synergy is discussed. One of the factors of manifestation of a synergy is possibility of an introduction, adaptation and the research of complex knowledge against the identification of "problem zones" in learning of mathematics. The criteria of a choice of "problem zones", the directions and technologies of emergence of synergetic effects in learning mathematics are developed: the content of math...

The article describes the principle of founding of mathematical knowledge for linear algebra and analytic geometry in the plane and shows its using in the implementation of university students successive remote settlement projects. We apply these topics in mathematics (settlement projects "Arithmetic operations with matrices", "Solving systems of linear algebraic equations " and " Study of various parameters of an arbitrary triangle in the plane "). Information system, stages of learning mathematics and student's ...