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The aim of our research was to examine how the knowledge of customer opinion of the tourism establishments can influence their organizational communication. As main objective, we followed, on the one hand the responsiveness' assessment of tourism units' management towards customer opinion and, on the other hand, revealing how crowdsourcing can help to streamline organizational communication of tourism units. We started from the premise that streamlining the activities depends on the extent to which tourism units p...

Tourism has represented and represents a fundamental link of the complex process of economic development. However, tourism is ensuring economic sustainability through intensive and effective use of its natural and human resources. And, given the fact that the image of a country is given by the degree of development of the tertiary sector, it becomes obvious that the hospitality and tourism industry development depend not only on the overall progress of each country, but also that of all human resources and their w...

Universities have different ways of gaining an understanding of the way their students and graduates view the academic process. They often follow up with alumni after they graduate and also gather survey data from students. The purpose of our study is to gain an understanding of the perception of a group of students and graduates, the ones that engage in an exchange that is part of crowdsourcing named micro-tasking, of their experience as students. Crowdsourcing is a recent 21st century invention, created as a res...