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The aim of our research was to examine how the knowledge of customer opinion of the tourism establishments can influence their organizational communication. As main objective, we followed, on the one hand the responsiveness' assessment of tourism units' management towards customer opinion and, on the other hand, revealing how crowdsourcing can help to streamline organizational communication of tourism units. We started from the premise that streamlining the activities depends on the extent to which tourism units p...

Taking full advantage of online global development, tourism and hospitality industry is rapidly growing its e-tourism wings. In the context of globalization and high competitivity, managers must face the new dimension of the market. Speaking in terms of impact and efficiency, conversion rate optimization it's one of the elements that must be taken into consideration by any manager when establishing online strategy. Presenting case studies of online performance improvement - by changing website copy, elements displ...

Tourism has represented and represents a fundamental link of the complex process of economic development. However, tourism is ensuring economic sustainability through intensive and effective use of its natural and human resources. And, given the fact that the image of a country is given by the degree of development of the tertiary sector, it becomes obvious that the hospitality and tourism industry development depend not only on the overall progress of each country, but also that of all human resources and their w...

The purpose of our research is to identify opportunities for improving the strategic management of small and medium enterprises (SMEs) by utilizing digital advancements. Our main objectives were: identifying the degree of adoption of digital technologies by SMEs in comparison with large companies; assessing responsiveness and the degree of adaptation to the digital SMEs management; formulating recommendations for strategically managing SMEs in the digital era. SMEs better adapting to the changes generated by the d...