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ORGANIZATIONAL COMMUNICATION IN THE TOURISM UNITS FROM ROMANIA -BETWEEN TO BE AND TO SEEM
Abstract
Tourism has represented and represents a fundamental link of the complex process of economic development. However, tourism is ensuring economic sustainability through intensive and effective use of its natural and human resources. And, given the fact that the image of a country is given by the degree of development of the tertiary sector, it becomes obvious that the hospitality and tourism industry development depend not only on the overall progress of each country, but also that of all human resources and their welfare. Of the organizational communication depends primarily tourism image of each unit. Secondly, on the way tourism organization communicate both inside and outside of it depends the quality of relationships with customers. And given that, at least in Romania, customers travel units are treated as mere "tourists" and the image of profile organizations is far from the reality which their managers externalizes, it is no wonder that tourism is still well below the development level stated by the decision makers at the ministry of resort. We have proposed that, in this paper, to tackle an apparently easy topic, but not least as difficult through the inconsistency and / or its lack of scientific debate: organizational communication.
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