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The use of ochres and pigments, derived from vegetable and mineral world, to color parts or sometimes completely the skin of the body, is a practice still in use in many populations and ethnic groups of our planet. Anthropological research carried out on the oldest languages of the world has shown that in terminology there are names only for light and darkness, so for white and black. The third color that appears is red, which sums up the shades of pink, purple, purple and orange, and is psychologically linked dir...

Customer service staff have to communicate daily in different situations both verbally and non-verbally, by means of personal discussions, telephone calls, e-mails. It is often said the first impression is decisive and that is why good communication skills are considered the essential condition of success of customer service staff. If the customer service staff are not able to communicate correctly, the probability of their failure increases. Explicitness, briefness, precision, completeness and politeness can be c...

Development of cities provides a challenge for city transport, resulting in an increased need for fast and environment-friendly option of travel. The parking problem is a trivial, but complex problem. It lies in the domain of many scientific disciplines, including architects - who create local spatial development plans. The aim of the paper is to define the current status of public cubature car parks in Polish cities and presenting experiences of selected cities of Western Europe - as examples which will be follow...

Wide adoption of social media in everyday life and professional activity involves the formation of a complex of normative-legal acts, aimed at comprehensive regulation of the generated relations. One of the key directions in this field was the development and testing of mechanism of providing the state and municipal employees reporting on the activity carried out in the virtual space. Despite the fact that competent agencies have yet to give the final assessment of the accuracy and completeness of the information ...

Consumers increasingly use social media for a variety of consumption-related tasks such as complaining about a brand or sharing purchase experiences. Social media growth represents an opportunity for business based on information sharing, but also complicates the work of marketing managers who need to be ready to deal with current issues in this field. In recent years, conventional means of communication have become increasingly ineffective, and have begun to give way to more innovative communication tools due, to...

Without being exhaustive the study aims to theoretically investigate a few aspects of communication concept inherent to the use of music in Music Therapy. The meanings of the term and the modalities in which communication finds itself in today’s different types of music therapy are explored in a reflective manner. Active and receptive forms of music therapy like Orff Music Therapy, Improvisational Music Therapy, Creative Music Therapy, Guided Imagery and Music but also archaic forms like Shamanism or Romanian Disc...

The authors explore the problem of identity as a result of the interaction of subjects in the process of communication. The authors allocate various types of identity depending on the historic stage of the existence of the human community. They distinguish ethnic identity, religious identity, linguistic identity, national identity, cultural identity. The authors select such form of identity as transcendental identity and consider it to be the ultimate form of identity and the most significant on a contemporary soc...

The design and construction phases for the realization of a large yacht, today, are involving a growing number of actors, each one with his own special skills, know how and language. Even the old concept of shipyard is evolving in a more fragmented and composed reality.These processes require a strategy in order to optimize communication and exchange of awarness among all the parties involved. Cultural, strategic, economics, technique and even social considerations have to be done in order to develop communication...

The author of the article studies the option of boosting students' motivation and improvement of their communicative competences in a group work, carried out in the form of a psycholinguistic training in the language of speciality, namely English. The phenomenon of a psycholinguistic training is viewed by the author as an acute modern pedagogical and psychological method of influence which helps perfect professional interaction, self-development, growth of leadership qualities and skills of cooperation. The traini...

Background: Nursing homes with special regime provide long-stay services to persons with reduced sufficiency due to chronic mental disease or addiction to habit-forming substances, as well as to persons with senile, Alzheimer's dementia and other types of dementia who have reduced self-sufficiency due to the above stated diseases and whose situation requires regular help of another natural person. The regime in those facilities providing social services is adapted to specific needs of such persons. When caring for...

Background: Intensive, gradual world economic globalization processes are giving rise to ever more stringent objective factors for the successful functioning of all the structural systems of the international market including the locus of the formation of consumer demand. From this angle, the issue of establishing and managing consumer preferences on the part of marketing technologies in our opinion is going out of date to a certain degree. The primary consumer consciousness development vectors of the Y generation...

The new millennium and the revolutionary medium of communication - the Internet brought a lot of change in all spheres of life to individuals and companies. In addition to many positive aspects and opportunities that the Internet provides (such as fast and instant communication, new forms of entertainment, education, an immediate source of information), it is important to recognize the presence of multiple risks linked to communication through new digital media and technologies. We consider that one of the most se...

The author of the study analyses the formats of reality shows broadcasted by Slovak media with emphasis on the psychological and communication aspects intentionally employed by their creators and which recipients knowingly or subconsciously reflect. Based on observations of media content produced by Slovak and foreign media, there is an assumption that emotion and extremity can be found practically throughout the entire composition of the program, i.e. in various program formats, in the actual content and form of ...

Corporate social responsibility (CSR) is becoming popular concept in both academia and business practice. The increasing expectations of stakeholders to transparent and responsible running the business implies the measurement and disclosure of company's impact on society and the environment. It is the transparency in business practice that is the foundation for building a responsible organization. Ensuring that transparency is linked to effective and clear communication with stakeholders. The paper aims to highlig...

Tourism is a business that involves interaction, communication and promotion. Tourists need a reason to visit a place: interesting things to do and see, in a word, attractions. They may be natural or man made an activity or an event. People will not visit a place just because it has attractions, these must be developed and promoted to attract visitors. Someone has to tell them about that place or community and teach them how it should be done through marketing communication and different communicational strategies...