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The words “national costume” are used here to denote a novel costume expressing affiliation to a certain cultural heritage in visual form. The creation of the national costume began in many European countries in the 19th century. Since then, the topicality of the costume in European countries has changed. In Latvia, the tradition of the national costume usage continues to this day with the Song and Dance Celebration tradition being one of factors preserving it. In Latvia, there is a historically established notion...

This paper aims to briefly present the ways of communication and promotion of Romanian banks through the online environment. The underlying motivation of this work is the particular importance of virtual communication. This is a defining feature of contemporary societies, being preferred by organizations, especially thanks to the technological means of communication. They use all existing media, from traditional to unconventional events. Today, organizations increasingly rely on online communication (social networ...

The article considers the problems of the influence of modern migratory processes on the formation of mass youth consciousness, sociocultural consequences of the transformation of communicative space of contemporary civilization in the global migration crisis; the need to carry out regular monitoring of youth value mind on the issues addressed is justified. On the basis of the data obtained from the carried out monitoring, the authors analyze the dynamics of studying youth's axiological conscious in their relation...

The aim of our research was to find out, to what extent are university students of humanities at the University of Presov theoretically prepared for intercultural communication. The research was conducted at three faculties of this university: Greek-Catholic Theological Faculty, Faculty of Orthodox Theology and Faculty of Education. We have chosen the quantitative method of survey, which consisted of twelve questions related to topics of family and reproductive health in Islam. We have formulated three research hy...

In the context of the global crisis (linked to rapid depletion of natural resources, climate change, polarisation of living standards, an increase in inequalities, etc.) experienced in the early 21st century, culture is considered a resource of unlimited sustainability potential. Therefore, the policy documents of Latvia state that the future of Latvia should be based on a core of values that do not require intense utilisation of physical resources. In such a situation, the value of human capital is at the forefro...

The purpose of the paper is to show the changes taking place in the burial culture in Poland and to explain their conditions. Although the burial culture can still be considered in the light of tradition, it is currently undergoing significant and visible changes. These are due to a number of reasons, including the professionalization and commercialization of funeral services, as well as the marketisation of the funeral industry and the adoption of Western cultural models. The change in traditional funeral pattern...

There is an ongoing debate in the contemporary studies on religion and society on whether religion is an evolutionary adaptation or a by-product of our human evolution. Taking the most convincing pros and cons into consideration I come to the conclusion that religion is both: as a set of universal norms and ethical regulations it is an adaptation functioning as a cybernetic homeostat; as a set of beliefs and imagined spiritual beings it is a culturally dependent by-product that enables the implementation of behavi...

The purpose of the article is a sociological analysis of female issues in modern Korean art-house cinema. The ultimate goal is to study films of Lee Chang-dong, a South Korean film director, on the basis of the theoretical and methodological opportunities provided by sociology of culture. The attention is focused on “Poetry”, which won the prize for the best script at the Cannes Film Festival in 2010. The theoretical sources for interpretations include the ideas of the Birmingham School for Cultural Studies and th...

Festivities are one of the most stable forms of spiritual culture which undergo significant transformations as the result of globalization. Not only the spectrum of festivities, their functions, and traditions, but also the attitudes of people and their knowledge about festive culture are changing. The influence of festivities, having originated in Western Europe (St. Valentine’s Day, Halloween, etc.), is another significant trend that has become evident in contemporary Latvia. The research analyses the specificit...

The paper is aimed at critically approaching key theoretical contributions, research insights, academic commentary and debates in Latvia in relation to cultural literacy, cultural identities and cultural interactions in the context of cultural policies of Latvia. The article analyses the studies on the importance of cultural literacy for the transmission of the traditional cultural heritage and discusses the issue of people’s national and cultural identity, national self-respect, and sense of belonging to the Latv...

The subject of the paper is cultural development on a contemporary social stage in the context of cultural and communicational exchange. The authors underline the role of mass media as one of the factors which form a new structure of the world. They make it by means of systematical, historical, comparative research methods. Also, the authors determine that every culture is unique and cultural factor dominates in communication. Communications are linked with the peculiarities of ethnic processes; this fact is evide...

Statistical data on involvement in cultural heritage in the European Union countries illustrates a moderate or fairly modest level. Europeans tend to be less interested in discovering and enjoying cultural heritage, as well as in participating in cultural events and activities, purchasing cultural goods or services, and, in overall terms, having a cultural experience. Public opinion polls have already identified several barriers that affect involvement in cultural heritage such as lack of interest and time, costs ...

The present scientific paper deals with the German social psychologist and philosopher Erich Seligmann Fromm’s social pedagogy, ethical and worldview attitude about human nature and tries to transfer it in the sphere of business and technology education and management organization for enterprise development. As it is seen from the paper, according to Erich Fromm’s main scientific work “Man for Himself”, each social organization and structure, existing in the business sphere, has its own values, which create the so...