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CULTURE AND COMMUNICATIVE PRACTICES ON A CONTEMPORARY SOCIAL STAGE: ISSUES AND CONTROVERSIES

Evgeniya Kuznetsova, O. Goryacheva, G. Patenko

Abstract

The subject of the paper is cultural development on a contemporary social stage in the context of cultural and communicational exchange. The authors underline the role of mass media as one of the factors which form a new structure of the world. They make it by means of systematical, historical, comparative research methods. Also, the authors determine that every culture is unique and cultural factor dominates in communication. Communications are linked with the peculiarities of ethnic processes; this fact is evident. If cultural differences are increased, they can increase the distance between communicators in the process of intercultural and interethnic interaction. And we have to remember about it as we make a common informational space. Modern culture in its global form is a system of American values, American lifestyle and way of thinking. Mentality, values, traditions, customs are important for every ethnic culture in contrast to global culture that is illusory and based only on scientific and technical progress, full of desire to be adapted for mass audience. An approach to new cultural realities should be determined according to new categories, a culture of every ethnic group should take its rightful place in the family of world cultures. The authors make a conclusion that if we form a common informational space, we should't destroy heterogeneous cultural world. And mass media have to propagandize values of tolerance and respect.

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DOI resolver: doi.org/10.5593/sgemsocial2019V/6.1/S07.001

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