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The subject of the paper is cultural development on a contemporary social stage in the context of cultural and communicational exchange. The authors underline the role of mass media as one of the factors which form a new structure of the world. They make it by means of systematical, historical, comparative research methods. Also, the authors determine that every culture is unique and cultural factor dominates in communication. Communications are linked with the peculiarities of ethnic processes; this fact is evide...

The contributions have taken into consideration positive and negative effects of globalization and have drawn on current knowledge in the academic field of intercultural awareness and intercultural communication. They have been theoretically rooted in the definition of culture which has been compared to an iceberg: (1) one part of culture (values and assumption) is beneath the surface; (2) another part of culture (observable behaviours) of the culture is visible. The first part of the contribution has highlighted ...

Nobody will contest these days that economic globalization has become a prime target. Thus, for many, it would be the main source of the Brexit victory in the UK, the significant advances of populist parties in Europe, and finally, a big factor of neo-protectionism, largely driven by the election of Donald Trump! On the other hand, if these "political upheavals or anomalies" have found some ground in this phenomenon, their anchoring is clearly elsewhere. In particular, there is a huge perception of the impotence o...

The contributions have taken into account positive and negative effects of globalization and have drawn on current knowledge in the academic field of intercultural awareness and intercultural communication. They have been theoretically rooted in the specific definition of culture which has been compared to an iceberg: (1) one part of culture (values and assumption) is beneath the surface; (2) another part of culture (observable behaviors) of the culture is visible. The first part of the paper has highlighted Germa...