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CZECHS THROUGH THE LENS OF BRITISH DISCOURSES
Abstract
The contributions have taken into consideration positive and negative effects of globalization and have drawn on current knowledge in the academic field of intercultural awareness and intercultural communication. They have been theoretically rooted in the definition of culture which has been compared to an iceberg: (1) one part of culture (values and assumption) is beneath the surface; (2) another part of culture (observable behaviours) of the culture is visible. The first part of the contribution has highlighted British scientific discourses that have been negatively marked by the superior attitude of many British intellectuals to the Czech nation and language. The second part of the article has pointed to the importance of variables that have been introduced by numerous specialists in intercultural studies such as Edward Hall, Geert Hofstede and Fons Trompenaars; e.g. collectivism versus individualism, high versus low context culture, power distance, particularism and territoriality. For example, research results have pointed to the fact that British persons have had to cope with Czech collectivist tendencies, indirect style of communication, higher power distance between employers and employees, favoritism and different standards of personal space. The results of the desk research have been illustrated and complemented by the excerpts of interviews with those economically active Brits who have been involved in the Czech–British cooperation.
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References9
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